Heather A. Reid
Central Valley,NY
Summary
Dynamic professional with a proven track record at NY Farm Co., excelling in brand awareness campaigns and customer engagement. Skilled in sales development and client account management, I consistently transformed customer interactions into positive experiences, driving significant increases in brand loyalty and sales. Adept at leveraging social media to foster community connections.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Brand Ambassador
NY Farm Co.
Walden, NY
11.2024 - Current
- Developed and executed brand awareness campaigns to increase customer engagement.
- Provided detailed reports on promotional activities and sales results.
- Engaged customers through social media platforms to create a sense of community around the brand.
- Provided customer service support during promotional events or when needed.
- Collaborated with creative professionals to develop effective marketing strategies.
- Maintained an up-to-date knowledge base on current industry developments.
- Created content such as videos, blogs, and articles highlighting the company's offerings.
- Organized promotional events to introduce new products and services to the public.
- Attended trade shows, conferences, and other marketing events as a representative of the company.
- Managed relationships with vendors involved in promotional activities.
- Increased sales and brand awareness through face-to-face marketing.
Esthetician
Self-employeed
Central Valley, NY
12.2020 - Current
- Provided facial treatments such as cleansing, exfoliation, extractions, and massage.
- Performed waxing services on clients including eyebrows, lip, chin, and full face.
- Assisted in the development of customized skin care regimens for clients.
Program Manager
HVCS
Newburgh, NY
07.2016 - 03.2021
- Managed program budgets and timelines, ensuring projects stayed on track and within allocated resources.
- Communicated regularly with external partners to ensure alignment of strategies and goals.
- Collaborated with teams across departments to develop effective strategies for executing programs.
- Conducted regular meetings with team members to review progress and address any issues or concerns arising from the program execution process.
- Provided direct client care regarding harm reduction practices and implementations.
Sales Associate
Alfred Dunhill
Central Valley, NY
11.2013 - 07.2016
- Successfully resolved customer complaints and inquiries, transforming potential issues into positive experiences, which resulted in an exceptional customer satisfaction rating.
- Utilized POS software to track customer preferences and purchase history, enabling tailored product recommendations that increased upselling opportunities.
- Trained and mentored new team members on luxury sales techniques, contributing to an improvement in overall store performance and customer satisfaction scores.
- Developed and maintained strong relationships with high-net-worth clients, leading to an increase in referral sales within one year.
Sales Associate
Nike Factory Outlet
Central Valley, NY
08.2011 - 10.2013
- Maintained a comprehensive knowledge of specialty products and industry trends, enabling effective communication with clients and positioning the store as a trusted authority in sports retail.
- Assisted customers with product selection, sizing and styling.
- Processed transactions using a point-of-sale system.
- Built relationships with customers to encourage repeat business.
Sales Associate
Miss Sixty
Central Valley, NY
09.2009 - 07.2011
- Achieved 100% of quarterly sales targets by implementing personalized customer engagement strategies, resulting in an increase in repeat clientele.
- Executed in-store events and exclusive promotions, driving foot traffic and boosting sales during peak seasons..
- Collaborated with visual merchandising teams to create compelling displays that enhanced customer experience.
- Built relationships with customers to encourage repeat business.
Education
Human Services
Orange County Community College
Middletown, NYSkills
- Customer Needs Assessment
- Inventory Control
- Upselling
- Sales Development
- Client Account Management
- Sales expertise
- Service-oriented
Certification
- Licensed NYS Esthetician
Languages
Spanish
Professional
References
References available upon request.
Timeline
Brand Ambassador
NY Farm Co.
11.2024 - Current
Esthetician
Self-employeed
12.2020 - Current
Program Manager
HVCS
07.2016 - 03.2021
Sales Associate
Alfred Dunhill
11.2013 - 07.2016
Sales Associate
Nike Factory Outlet
08.2011 - 10.2013
Sales Associate
Miss Sixty
09.2009 - 07.2011
Human Services
Orange County Community College
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