Heather C. Minock
Uniontown,OH
Summary
Seasoned and creative marketing leader with 15+ years of experience in developing and implementing marketing campaigns that drive revenue and elevate brand. Results-driven Senior Marketing Manager known for high productivity levels and efficient task completion. Specialize in strategic planning, digital marketing campaigns, and market analysis. Excel in communication, leadership, and problem-solving skills, ensuring successful project management and team collaboration.
Skilled at devising effective strategies to design complex campaigns in line with client objectives and goals. Adept at cultivating diversified marketing channels that penetrate difficult markets. Excellent interpersonal skills to foster strong relationships with key stakeholders, vendors and clients to convey and accomplish marketing objectives. Solid record of building and leading highly efficient teams to achieve organizational and individual targets.
Overview
17
17
years of professional experience
Work History
Senior Marketing Manager
Diebold Nixdorf
North Canton, OH
01.2014 - Current
- Drive strategic marketing campaigns for financial services using diverse traditional and digital channels–email, digital, social media, events, webinars, videos, sales enablement tools, customer references and case studies–while overseeing content creation and branding.
- Create sales tools and marketing campaigns for cross-product messaging and value proposition to effectively address regional sales teams’ objectives.
- Coordinate with vendors and internal stakeholders to complete project deliverables within deadlines; formulate and implement marketing agreements, promotions, and advertising with endorsed service partners.
- Track campaign metrics and data analytics to ensure KPIs are met and lessons learned are implemented in future campaigns.
- Created a webinar trilogy spotlighting new product line features for national distribution, yielding 25% more MQLs and 18% more SQLs year over year in regional distribution.
- Launched a national demand generation campaign educating clients on the benefits of streamlining the self-service channel through core integration, with the objective of connecting sales with customers who were integrated with our core partners; the campaign enhanced data quality in our CRM system by 42%, boosted email opens by 16%, and clicks by 12%, consequently increasing lead-to-opportunity conversion by 15% over past campaigns.
- Developed an all-encompassing event strategy, marketing plan, and budget for North America regional and national events; managed a list of 80 events with a $1.5M budget, booth and hotel contracts, organized equipment, and facilitated vendors during shipping, delivery, installation, and dismantling.
- Produced ideas for promotional events or activities and organized them efficiently.
- Worked with management team to oversee and monitor marketing strategy.
- Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Developed KPIs for tracking progress against goals set for each campaign.
- Coached junior members of the team on developing their skills in the field of marketing.
- Tracked and measured marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
- Achieved remarkable 85% YoY growth in opportunity pipeline, generated 1,100 new contacts and 685 leads from national and regional events
- Developed strategy, branding, and customer communications for 40+ roadshow events across the U.S
- Showcasing innovative hardware and software solutions, while simultaneously achieving impressive sales revenue of $1.5M in year one and $2M in year two.
- Designed customer segmentation models to target specific audiences with tailored messaging.
Marketing Manager
Diebold Nixdorf
North Canton, OH
01.2012 - 01.2014
- Coordinated marketing and promotion efforts by leading effective campaigns in line with global service strategy and goals
- Created and directed recurring e-mail renewal notifications to existing service clients, thus elevating brand/service value and exceeding predefined renewal targets
- Ideate and create diverse content, including e-mails, brochures, and videos
- Adapted technology and design to visually represent new solutions as a part of Global Solutions Center’s rebranding strategy
- Winner of 2013 Telly Award for ‘Best Video’ for the ATM Operations and Assisted Transactions Video in the ‘Why Diebold for Service Campaign’ video trilogy
- Created and implemented the ‘Service Renewal’ Campaign with an average e-mail open rate of 22%, thus exceeding monthly customer contact target by 121%
- Led 'Why Diebold for Service' campaign with 19% email open rate, surpassing 12% industry benchmark.
Senior Marketing Specialist
Diebold Nixdorf
North Canton, OH
01.2011 - 01.2012
- Delivered valuable support to regional marketing managers by actively overseeing the implementation of demand generation campaigns across multiple regions
- Crafted, built, and distributed emails; managed behind-the-scenes aspect of marketing campaigns; conducted thorough research, analyzed campaign outcomes and efficiently managed intricate campaign tactics while adhering to project strategy and deadlines
- Monitored team's progress toward achieving cumulative goals, ensuring that all marketing campaigns were executed seamlessly.
Service Relationship Representative
Diebold Nixdorf
North Canton, OH
01.2008 - 01.2011
- Focused on sales and client retention by efficiently managing service contract accounts to drive sales and revenue
- Engaged with clients to understand their needs, provide product information, and offer solutions that meet their requirements
- Address customer inquiries and issues, besides fostering positive relationships with existing clients
- Developed and maintained 472 contracts with total contract value of $3.8M
- Recognized in 2009 as an Elite Diebold 100 Club Member based off yearly revenue goals exceeding 100%
- Exceeded YTD service base growth target by 428% in 2009 and surpassed it by an impressive 772% in 2010.
Marketing Specialist
Haines & Company, Inc
North Canton, OH
Executive Analyst/Assistant
FirstMerit Bank
Canton, Ohio
Customer Relationship Specialist
FirstMerit Bank
Canton, Ohio
Education
Master of Business Administration - Integrated Marketing Communications
Walsh University
North Canton, OHBachelor of Arts - Marketing
Walsh University
North Canton, OHBachelor of Arts - Business Management
Walsh University
North Canton, OHSkills
- Cross-Channel Marketing Expertise
- Strategy Development
- Advertising and Branding
- Campaign/Event Management
- Content Creation and Management
- Team Building and Leadership
- Market Trend Analysis
- Budgeting and Forecasting
- Technical Expertise
- MS Office Suite
- Adobe Photoshop and Illustrator
- Salesforce Marketing Cloud/Salesforcecom
- Digital Marketing using Sitecore
- Project Management using Workzone and Trello
- Event Management using Cvent and Zoom/Teams Webinar Platforms
Accomplishments
- 1st Place in "Digital Category" for Service Video at the 2023 ATMIA ATMmy's.
- 2nd Place in "Content Category" for the DN Vynamic Software video at the 2023 ATMIA ATMmy's.
- 1st Place in "Best Video" for Why Diebold for Service video at the 2015 Telly Awards.
Timeline
Senior Marketing Manager
Diebold Nixdorf
01.2014 - Current
Marketing Manager
Diebold Nixdorf
01.2012 - 01.2014
Senior Marketing Specialist
Diebold Nixdorf
01.2011 - 01.2012
Service Relationship Representative
Diebold Nixdorf
01.2008 - 01.2011
Marketing Specialist
Haines & Company, Inc
Executive Analyst/Assistant
FirstMerit Bank
Customer Relationship Specialist
FirstMerit Bank
Master of Business Administration - Integrated Marketing Communications
Walsh University
Bachelor of Arts - Marketing
Walsh University
Bachelor of Arts - Business Management
Walsh University