Photoshop
Hi, I’m
Heatherley Doan
Owner And Photographer
Atlantic Beach,FL
Summary
Highly experienced business owner with a skill for the creative.
Enthusiastic management professional with demonstrated success supervising staff and building teams. Proven history of achieving sales goals by monitoring employee performance and coaching staff on effective sales methods. Skilled in solving complicated issues and making proactive operational changes.
Overview
25
years of professional experience
2
Certifications
Work History
Heatherley Bloom Photography
Owner
1 2015 - Current
Job overview
- Company Overview: Photography company specializing in wedding, family, event, and real estate photography
- Preserved the integrity of each couple''s unique story by capturing candid moments and genuine emotions throughout the event.
- Grew business by 1000% in it's first 5 years of business
- Responsible for all business aspects of accounting, accounts receivable/payable, licensing, and marketing
- Awarded top 10 real estate photographers in the Jacksonville Florida market for 2 years running
- Built a photography related social networking group to over 2000 people
- Photography company specializing in wedding, family, event, and real estate photography
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Directed wedding guests to pose for photographs.
- Collaborated with other wedding vendors such as planners, florists, and venue coordinators to ensure smooth event operations.
- Established trust with clients by consistently being punctual and prepared, ensuring seamless wedding day coverage.
- Managed multiple weddings simultaneously, ensuring seamless coordination and timely execution of all tasks.
- Utilized social media platforms effectively for advertising services, showcasing previous work, and engaging with potential clients.
- Consistently met deadlines for delivering edited images to clients, maintaining a reputation for reliability and efficiency.
- Delivered high-quality edited images for clients, showcasing their special day through a personalized photo album.
Alo Yogo
Alo Yoga Luxury Sales Associate
09.2023 - 03.2024
Job overview
- Assisted in inventory management, ensuring accurate stock levels and timely replenishment of merchandise.
- Built relationships with key clients, resulting in increased revenue and long-term partnerships.
- Monitored store inventory regularly, identifying trends or discrepancies that required attention.
- Collaborated closely with store management on the execution of successful luxury events aimed at enhancing brand awareness.
- Participated in staff training sessions to stay current on industry trends, product developments, and sales techniques.
- Maintained visual merchandising standards to create an appealing store environment for customers.
- Provided exceptional after-sales support to clients, resolving issues promptly and professionally.
- Acquired extensive knowledge of luxury brands across multiple product categories to provide well-rounded customer service experiences.
- Developed strong rapport with customers, fostering loyalty and generating repeat business.
- Maximized sales opportunities by leveraging luxury brand marketing strategies and promotions.
- Upheld high standards of professionalism while interacting with clients from diverse backgrounds.
- Implemented effective upselling techniques to encourage additional purchases from satisfied customers.
- Contributed to a positive work environment by collaborating effectively with team members.
- Increased store revenue by consistently meeting and exceeding sales targets.
- Set and achieved company defined sales goals.
- Informed customers of promotions to increase sales productivity and volume.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
Jet Blue
Flight Attendant
05.2023 - 08.2023
Job overview
- Increased customer loyalty through personalized interactions, promptly attending to concerns, and resolving issues professionally.
- Participated in regular training sessions to stay current on industry trends, evolving company policies, safety procedures, and customer service strategies.
- Performed pre-flight safety checks to verify oxygen masks, life jackets and other emergency equipment in good working order.
- Assisted unaccompanied minors throughout their journey by providing supervision and engaging them in age-appropriate activities or conversation.
- Resolved passenger conflicts and medical emergencies during flights.
- Handled medical emergencies calmly and competently following established protocols while liaising with the cockpit crew as needed.
- Demonstrated flexibility and adaptability amidst schedule changes, delays, or challenging situations while maintaining a positive attitude.
- Ensured timely departures by assisting with boarding procedures and efficiently stowing luggage.
- Prepared cabin for arrival by cleaning surfaces, restocking supplies, securing loose items, and ensuring overall orderliness.
- Enhanced passenger satisfaction by providing exceptional in-flight service and addressing individual needs.
- Coordinated with ground personnel to resolve any issues or discrepancies in a timely manner, maintaining smooth operations.
- Clearly explained and demonstrated safety and emergency procedures to passengers prior to takeoff.
- Answered passenger questions and provided solutions to issues arising during flights.
- Provided comfort to anxious travelers through active listening, empathy, and reassurance during turbulence or other flight challenges.
- Served beverages and food items from refreshment carts and provided information about in-flight offerings to passengers.
- Verified aircraft and passenger compliance with policies, regulations, and safety guidance.
- Supported team morale through effective communication skills that fostered cooperation among diverse crew members under various circumstances.
- Elevated onboard sales revenue by effectively promoting duty-free products and conveying the benefits of loyalty programs.
- Assisted passengers with disabilities by providing wheelchairs and supporting throughout airport to provide excellent customer service.
- Facilitated efficient meal services by accurately taking orders, serving food quickly, and managing dietary restrictions or special requests.
- Solved in-flight emergencies calmly and effectively, minimizing passenger distress and ensuring safety.
- Reduced anxiety for passengers during turbulence by providing reassurance and clear instructions.
- Conducted safety demonstrations before each flight, enhancing passengers' understanding of emergency procedures.
- Boosted passenger loyalty through personalized service and attention to detail.
- Ensured compliance with federal aviation regulations during all flights, contributing to airline's outstanding safety record.
- Used excellent customer service skills in addressing passengers' needs.
- Collaborated with flight crew to maximize smooth and safe flights.
Lululemon
Retail Educator
08.2022 - 03.2023
Job overview
- Increased customer satisfaction by resolving issues promptly and professionally.
- Strengthened store reputation by providing exceptional service, maintaining a clean environment, and addressing customer concerns quickly.
- Participated in regular trainings to stay updated on product knowledge, trends, and sales techniques.
- Developed strong relationships with clients through attentive listening and personalized recommendations.
- Performed regular competitor analysis to identify opportunities for enhancing our offerings or adjusting pricing strategies as needed.
- Utilized company CRM system to track customer interactions and follow up on leads, leading to increased repeat business.
- Handled cash transactions accurately and efficiently while adhering to all company policies and procedures related to cash handling.
- Boosted sales by implementing effective product displays and engaging customers in conversation.
- Mentored junior staff members on best practices in retail sales, improving overall team performance.
- Improved store layout for enhanced customer experience and ease of navigation.
- Acted as a brand ambassador by representing the company positively in all customer interactions and upholding the highest standards of professionalism.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Greeted all customers cheerfully and asked open-ended questions to ascertain needs.
- Listened to customer needs and desires to identify and recommend optimal products.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Used in-store system to locate inventory and place special orders for customers.
- Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
- Performed cash, card, and check transactions to complete customer purchases.
Digital Risk
Home Services Specialist (Loan Processor)
08.2014 - 01.2015
Job overview
- Asked to take on new processing project for large banking client
- Processed 20-25 mortgage loans, per month, from post origination through closing
- Exceeded metrics by 25% for life of project
- Recognized as top 10 producer
Digital Risk
Forensic Underwriter
08.2013 - 06.2014
Job overview
- Selected to underwrite Freddie Mac loans, for proper underwriting standards, from a group of over 100 candidates
- Produced above standard for production and quality for 12 consecutive months
- Experienced in all aspects of mortgage lending including income, assets, title, appraisal and insurance
PHH Mortgage Corporation
Mortgage Loan Processor
09.2012 - 08.2013
Job overview
- Processed pipeline of 40 - 60 loans on a monthly basis
- Worked all loan typed from conventional to government, and home equity loans
- Chosen to work on new construction to permanent process over multiple candidates
Education
Florida State College of JacksonvilleJacksonville, FL
Associate from Arts
06-2010
University Overview
- Awarded : Recognition for my knowledge in going above and behind when writing papers and projects during the class. This award is only given out twice a a year. I was awarded this honor for sharing experiences in my life that related to the subject we were studying at the time.
Skills
Underwriting
Processing
Accounting
Social Engineering
Business Development
Small business operations
Business marketing
Marketing
Sales management
Verbal and written communication
Negotiation
Consulting
Product branding
Strategic project planning
Social media control
Multitasking
Effective leader
Professionalism
Adaptability
Team building
Marketing strategy
Conflict Resolution
Software
Microsoft Office
Google Workspace
Excel
Word
Powerpoint
Java
POS Software
Certification
Licensed Drone Pilot Part 107
Painting, paddle boarding and volunteering at animal shelters
- Painting happened by accident! I started painting after watching videos, initially inspired by a desire to decorate your home. What began as a personal hobby has become a creative outlet, offering a mental release as you bring beautiful ideas to life. Now, you’re proud to share your work in a local art market, allowing others to enjoy your creations.
- As for Paddle Boarding, I love paddle boarding on the Waterway, where the gentle rhythm of the water and the beauty of the surroundings offer a perfect escape from stress. Being outdoors refreshes you, bringing a sense of peace and grounding that you cherish.
- After rescuing my dog in May, who was found on the street with her puppies, my heart couldn’t turn away from other animals in need. Seeing her situation made me realize just how much support rescues need. Now, I volunteer whenever I can—collecting food, spending time with the animals, and just giving them the care they deserve. It’s incredibly rewarding to be able to make a difference, even in small ways, for these animals.
Timeline
Alo Yoga Luxury Sales Associate
Alo Yogo
09.2023 - 03.2024
Flight Attendant
Jet Blue
05.2023 - 08.2023
Retail Educator
Lululemon
08.2022 - 03.2023
Home Services Specialist (Loan Processor)
Digital Risk
08.2014 - 01.2015
Forensic Underwriter
Digital Risk
08.2013 - 06.2014
Mortgage Loan Processor
PHH Mortgage Corporation
09.2012 - 08.2013
Owner
Heatherley Bloom Photography
1 2015 - Current
Florida State College of Jacksonville
Associate from Arts