Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Heather McCausland

Summary

Creative and data-driven candidate with extensive knowledge of marketing strategies and media research. Passionate about driving brand awareness and company performance. Skilled at tracking marketing trends and interpreting results to develop innovative new procedures. Excellent attention to detail and remarkable critical thinking skills. Proficient in developing and overseeing projects with focus on quality and efficiency.

Overview

22
22
years of professional experience
1
1
Certification

Work History

Business Development & Marketing Coordinator

McCarthy & Smith, Inc.
02.2022 - Current
  • Develops visually engaging marketing materials to support services and promotions.
  • Assists Project Directors with writing and designing work scopes for construction projects.
  • Prepares layouts, templates, drawings, and other graphics according to input from business development, and various proposal stakeholders throughout the organization.
  • Develops creative presentations, construction management proposals, trend reports, and service data sheets.
  • Meets tight deadlines and works on multiple projects/proposals simultaneously.
  • Excellent communication skills and ability to offer input and feedback to team members
  • Answers general marketing department inquiries.
  • Collaborates with external organizations, schools, and companies on advertising campaigns, ensuring alignment with overall marketing objectives.
  • Conducts market research to identify industry trends and generate actionable insights for strategic planning purposes.
  • Helps plan and execute internal and external marketing events.
  • Enhances brand visibility by developing and implementing targeted marketing campaigns.
  • Creates engaging brochures and flyers to use for promotional materials and distribution.
  • Collaborates with the leadership team and project managers to establish successful execution of projects and campaigns.
  • Streamlines internal communication processes, resulting in more efficient project management.
  • Delivers consistent results by maintaining a keen focus on data-driven decision-making across all aspects of the business development and marking coordinator role.
  • Continually maintains and improves company's reputation and positive image in markets served.
  • Devises content strategy to effectively engage target audiences.

Graphic Designer & Social Media Coordinator

Dental Advisor
04.2021 - 02.2022
  • Developed creative design for print materials, brochures, banners, and signs.
  • Created engaging social media graphics that drove user engagement and increased online visibility.
  • Developed creative design for print materials, banners and signs.
  • Created digital image files for use in digital and traditional printing methods.
  • Employed design fundamentals when selecting typography, composition, layout, and color in design work.
  • Developed innovative design concepts that effectively communicated brand identity and boosted overall brand awareness.
  • Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
  • Met with customers to present mockups and collect information for adjustments.
  • Continuously researched industry trends to stay current on emerging technologies and best practices in graphic design.
  • Received accolades from clients for consistently delivering design work within tight deadlines.
  • Provided creative direction on photoshoots to ensure alignment with overall campaign themes and objectives.
  • Collaborated with cross-functional teams to ensure consistent branding and messaging across all company materials.
  • Elevated corporate presentations with custom infographics, effectively communicating complex data in an easily digestible format.
  • Created logos, illustrations and typography for various organizations.
  • Developed graphics and visual content for social media campaigns.
  • Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
  • Applied color theory and composition techniques to construct appealing designs.
  • Developed original designs for print media, Dental Advisor magazine and videos.
  • Worked with clients to gather and define requirements, establish scopes, and manage project milestones.
  • Created social media content with consistent content and tone.
  • Enhanced online engagement with the creation of compelling content for various platforms.
  • Created shareable content that resonated with followers, driving increased engagement rates and audience growth.
  • Boosted brand visibility by developing and implementing engaging social media campaigns.
  • Educated colleagues on social media best practices, including proper use of hashtags, post formatting, and platform-specific features.
  • Streamlined social media management by utilizing scheduling tools and analytics software for optimal posting times.
  • Increased website traffic through effective cross-promotion and link sharing on social media channels.
  • Facilitated collaboration between team members by managing an editorial calendar of planned content across multiple platforms.

Program Manager

Northfield Township Area Library
02.2015 - 03.2021
  • Managed and supervised administrative and daily program operations, complying with policies and regulations.
  • Established strong relationships with the community, ensuring support for program initiatives.
  • Optimized marketing budget allocation by tracking ROI and adjusting strategies accordingly.
  • Facilitated workshops and conducted one-on-one training to educate patrons.
  • Utilized data-driven decision-making approaches to inform strategy development and optimize outcomes.
  • Addressed and resolved technical, financial, and operational concerns by working with team members and director.
  • Developed key message frameworks to ensure consistent messaging across all channels and touchpoints within the organization.
  • Created compelling visual assets for use across multiple platforms, enhancing brand consistency and recognition.
  • Leveraged social listening tools to stay informed about relevant industry trends and inform communication strategy adjustments as needed.
  • Innovated new approaches to storytelling by utilizing multimedia platforms.
  • Collaborated with organizations to develop effective marketing materials and messaging.
  • Enhanced brand visibility by developing and implementing strategic communication plans.
  • Built and maintained relationships with key community members, spokespeople, advocates and organizational leaders.
  • Optimized email marketing campaigns by segmenting mailing lists based on patron preferences.
  • Implemented comprehensive analytics tracking systems to monitor the success of communication campaigns and make data-driven decisions.
  • Managed programs and marketing department's budget.
  • Wrote engaging and successful media content to control information and public opinion.
  • Increased brand awareness through development and implementation of successful public relations campaigns.
  • Collaborated with other departments to develop integrated branding and public relations strategies.
  • Managed project timelines and budgets, ensuring timely delivery without compromising quality.
  • Implemented marketing strategies to raise awareness of library services within the community.
  • Provided exceptional customer service by addressing patron concerns promptly and effectively.
  • Promoted digital literacy through training sessions on using electronic resources such as databases or ebooks.
  • Maintained an up-to-date collection by regularly evaluating materials based on relevance, age, and condition.
  • Monitored facility upkeep to maintain a safe, clean, and welcoming environment for all visitors.
  • Developed strategic plans for library growth, aligning with community needs and organizational goals.
  • Enhanced patron satisfaction with the implementation of innovative programs and services.
  • Coordinated special events such as author visits or workshops to foster engagement within the community.
  • Established partnerships with other libraries to expand resource sharing capabilities among patrons.
  • Ensured compliance with all applicable laws, policies, and procedures related to the operation of a public institution.
  • Collaborated with local schools and community organizations to promote literacy initiatives and increase library usage.
  • Responded to numerous reference calls daily, helping patrons with specific information needs.
  • Taught children about library practices via individual and group instruction.
  • Worked with teachers to provide students with lifelong learning and research skills.
  • Incorporated library services into lessons while also driving curiosity, engaging students and supporting lifelong learning.
  • Adapted quickly when faced with unexpected challenges or changes in plans, maintaining composure while finding effective solutions.
  • Developed creative marketing materials that generated interest and boosted event attendance.
  • Facilitated smooth transitions between event segments by creating detailed schedules and providing clear communication to staff and participants.
  • Inspected event facilities to confirm conformance to patron and community requirements.
  • Maintained accurate records of all event expenditures, ensuring budget compliance across multiple projects.
  • Employed social media platforms effectively to promote upcoming events, reaching a wider audience base.
  • Attended conferences and events to stay up-to-date with industry trends and planning standards.
  • Evaluated feedback from attendees after each function, utilizing insights gained to inform improvements in subsequent endeavors.
  • Created and maintained event expenditures, budgets and timelines in job-related software.
  • Utilized and managed multiple social media platforms to promote events and increase attendance.

Assistant Store Manager

McDonald's Corporation
10.2002 - 09.2013
  • Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies.
  • Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
  • Enhanced store appearance for increased sales by maintaining cleanliness and implementing strategic merchandise displays.
  • Rotated merchandise and displays to feature new products and promotions.
  • Assisted the Store Manager in analyzing sales data to identify trends and make informed decisions for improving overall store performance.
  • Walked through store areas to identify and proactively resolve issues negatively impacting operations.
  • Mentored new employees on company policies, procedures, and best practices to ensure their success within the organization.
  • Supervised and evaluated staff to help improve skills, achieve daily objectives, and attain advancement.
  • Fostered a positive work culture by promoting teamwork and recognizing individual achievements among staff members regularly.
  • Boosted customer satisfaction by providing exceptional service and addressing concerns promptly.
  • Processed payments for credit and debit cards and returned proper change for cash transactions.
  • Created and maintained safe and secure work environments for employees.
  • Developed a loyal customer base through personalized interactions, increasing repeat business in-store visits.
  • Streamlined inventory management with regular audits, accurate ordering, and efficient stock organization.
  • Resolved escalated customer issues effectively leading to improved customer satisfaction rates.
  • Reconciled daily sales transactions to balance and log day-to-day revenue.
  • Interviewed, hired, and trained staff associates and equipped to comply with company policies and procedures.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Increased employee retention, training staff in effective customer service techniques and product knowledge.
  • Verified inventory counts remained within monthly tolerance levels and compiled financial data in compliance with budget.
  • Implemented loss prevention tactics to deter thefts while maintaining a welcoming environment for all customers.
  • Provided support to store manager in budgeting processes, helping maintain financial stability for the business.
  • Collaborated with store manager to develop marketing initiatives that drove traffic and increased brand awareness.
  • Improved store operations by establishing clear communication channels between team members and implementing efficient scheduling practices.
  • Delivered consistent sales growth by identifying opportunities for promotions and cross-selling products to customers.
  • Maintained excellent vendor relationships which facilitated smooth supply chain operations enabling better inventory control.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
  • Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
  • Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
  • Implemented business strategies, increasing revenue, and effectively targeting new markets.

Education

MBA - Business Management of Marketing

Northcentral University
San Diego, CA
2018

Bachelor of Arts - Accounting And Business Management

American InterContinental University
Schaumburg, IL

Associate of Arts - Business Administration And Management

American InterContinental University
Schaumburg, IL

Skills

  • Customer Relationship Management (CRM)
  • Marketing & Business Development
  • Proposal Development
  • Adobe Creative Suite
  • Microsoft Office
  • Google Analytics
  • Project Presentations
  • Social Media Marketing
  • Graphic Design
  • Website Development

Certification

  • Construction Management Essentials Certification, Procore Technologies - July 2023
  • Construction 101: Project Team Roles & Responsibilities Certification, Procore Technologies - July 2023

Timeline

Business Development & Marketing Coordinator

McCarthy & Smith, Inc.
02.2022 - Current

Graphic Designer & Social Media Coordinator

Dental Advisor
04.2021 - 02.2022

Program Manager

Northfield Township Area Library
02.2015 - 03.2021

Assistant Store Manager

McDonald's Corporation
10.2002 - 09.2013

MBA - Business Management of Marketing

Northcentral University

Bachelor of Arts - Accounting And Business Management

American InterContinental University

Associate of Arts - Business Administration And Management

American InterContinental University

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Heather McCausland