Heather Flaws
Social Media Strategist | Creative Director | Digital Marketing Leader
Summary
Digital marketing and creative strategy lead with 10+ years of experience driving brand growth, social media performance, and high-impact content for lifestyle, real estate, wellness, and national consumer brands.
Overview
11
11
years of professional experience
6
6
Certifications
3
3
Languages
Work History
Founder & Creative Director
Soulcial Strategies
06.2015 - Current
- Lead a boutique agency specializing in social strategy, creative direction, and digital brand growth for lifestyle and national brands.
- Produce short-form content, editorial calendars, analytics reporting, and community engagement strategies.
- Manage influencer partnerships and creative collaborations.
- Clients include: 1-800-ASK-GARY, Adeline Sarasota, The Sarasota Modern Hotel, David Weekley Homes, and others.
Director of Marketing & Advertising
Privada Homes & Gracewater
06.2024 - 10.2025
- Led full marketing strategy for a luxury real estate developer, overseeing brand positioning, social media, content production, and digital advertising.
- Directed short-form video, on-site creative shoots, and multi-platform storytelling to elevate brand visibility.
- Built and analyzed performance dashboards to strengthen engagement, lead generation, and campaign ROI.
- Coordinated with external agencies to align traditional and digital campaigns.
- Supported sales initiatives through targeted messaging and event-driven content.
Director of Marketing & Investor Communications
Tempra Technology Inc.
09.2019 - 06.2025
- Oversaw digital marketing, brand development, and investor communications for a technology and innovation company.
- Wrote investor updates, fundraising communications, and strategic messaging supporting capital-raising efforts.
- Led a complete brand refresh including website redesign, CRM rebuild, and upgraded communication systems.
- Managed social content across LinkedIn, Instagram, and WeFunder to build credibility and awareness.
Education
Bachelor of Arts - Mass Communications: Public Relations
University of South Florida
Tampa, FL05-2018
Skills
Team leadership
Strategic planning
Project management
Marketing
Entrepreneurial and innovative
Partnership building
Investor relations
Certification
Meta Blueprint
Timeline
Director of Marketing & Advertising
Privada Homes & Gracewater
06.2024 - 10.2025
Director of Marketing & Investor Communications
Tempra Technology Inc.
09.2019 - 06.2025
Founder & Creative Director
Soulcial Strategies
06.2015 - Current
Bachelor of Arts - Mass Communications: Public Relations
University of South Florida