Hi, I’m
Heather Victorn
Tacoma,WA
Overview
21
years of professional experience
Work History
Freelance Copywriter, Copyeditor, and Branding Specialist
11.2012 - Current
Job overview
- Specialist helping businesses and organizations effectively communicate their messages, engage their target audience, and achieve their marketing objectives through websites, social media, copywriting, newsletters, blogging, speeches, tradeshows, and business management.
Squak Mountain Greenhouses and Nursery
IT, Lightspeed POS, and Training Coordinator
02.2018 - 11.2020
Job overview
- Upgraded registers to a cloud-based sales and inventory system
- Wrote a new training manual and trained employees on the Lightspeed POS system
- Installed, maintained, and managed IT, computers, and printers
- Horticulture and garden design; Indoor and outdoor plant scaping.
Infiniti of Kirkland
Business Development and Marketing Manager
09.2010 - 11.2012
Job overview
- Launched new dealership website, iPhone and Android mobile apps, and created social media pages, overseeing end-to-end content creation for all platforms
- Directed the development, implementation, and management of departmental initiatives to enhance customer experience and site-based interactions, integrating a new CRM system for operational efficiency and improved customer relations
- Developed and delivered tailored presentations and communications to senior leadership
- Prepared a variety of documents including business agreements, vendor contracts, marketing proposals, budget proposals, legal disclaimers, merchandise descriptions, email campaigns, and the dealership's quarterly newsletter
- Analyzed ROI metrics across multiple channels, reflecting a 20% increase in UCV and a 32% reduction in advertising expenses, increased exposure to key demographics, and new vehicle sales.
B2D Marketing
Senior Marketing Writing and Communications Specialist; Managing Editor
10.2006 - 07.2010
Job overview
- Spearheaded sales, ecommerce, and branding initiatives, orchestrating full-scale marketing campaigns tailored to the medical and dental sectors
- Crafted and refined diverse media content spanning advertising campaigns, radio and TV ads, infomercials, websites, audio CDs, print and magazine ads, press releases, training manuals, direct mail, email campaigns, national speeches, and editorial pieces for clients
- Elevated the DOCS Digest quarterly journal as Managing Editor, leading its evolution from a 12-page mailer to a robust 36-page publication
- Amplified readership and doubled advertising revenue through strategic editorial planning, content curation, and advertiser acquisition
- Researched, applied, and maintained copyright and trademark compliance
- Recognized for published works in esteemed publications such as The Dental Tribune, New York Academy of General Dentistry, LVI Visions, General Dentistry, Dear Doctor, The Profitable Dentist, The Nugget, VOGUE Magazine, and the DOCS Digest
- Served as a dedicated mentor and trainer, nurturing the professional growth of new team members amidst business expansion.
Medtronic, Inc.
Marketing and Communications Contractor
05.2005 - 09.2005
Job overview
- Wrote and edited brochures, media kits, client letters, news releases, white papers, web content, and supporting media for the Lifepak 1000 AED
Blewett Middle School, Teach for America
7th Grade English Teacher
04.2003 - 05.2005
Job overview
- Full-time Teach for America Corp member providing service-based teaching in St
- Louis, MO
- Reading and writing specialist focused on skill development for low-lexile students
- Completed Teach for America’s Institute Program
- Certified in Scholastic’s READ180 program.
Education
Miami UniversityOxford, OH
Bachelor of Arts from Journalism
Miami UniversityOxford, OH
Bachelor of Arts from English
Miami UniversityOxford, OH
Minor from Sociology
Skills
- Adobe Creative Suite
- Microsoft Office
- Google Docs
- Google Sheets
- Trello & Evernote
- Squarespace
- MailChimp & Constant Contact
- WordPress
- Slack & Dropbox
- Zoom, Google Meet, Microsoft Teams
- Google Analytics & AdWords
- Twitter Analytics
- Facebook Insights & Facebook Business Tools
- HTML
- Communications
- Copywriting
- Copyediting
- Project management
- Social media
- Data analytics
- Website management
- Newsletters
- Marketing
- Research and development
- Information accessibility
- Digital and print media
- Training and implementation
- B2B & B2C
- Branding
- Trademark and copyrights
- Editing and review
- Brand Messaging
- Unique content creation
- Product Research
- Social Media Content
- Client Communication
- Newsletter creation
- AP Style
- Collaborative Teamwork
- Content Development
- Social Media Campaigns
- Project Management
- Social Media Copywriting
- Content Generation
- Campaign Implementation
- Email Marketing
- Storytelling
- Conversational design
- Keyword Research
- Copy Editing
- Content Strategy
- Corporate Communications
- Social Media Management
- Sales copy
- Print Collateral
- SEO
- APA Style
- Chicago Style
- Product-Specific Writing
- Advertising Copy
- Blogging knowledge
- Promotional marketing and advertising
- Content Writing
- Consistent brand messaging
- Team Collaboration
- Articulate communications
- Proofreading
- Marketing Communications
- Team contribution
- Deadline Adherence
- SEO Strategies
- Strategy implementation
- Advertising and marketing
- Campaign Development
- Business Writing
- Speech Writing
- Crisis Management
- Brand Promotion
- Press Release Writing
- Internal Communications
- Event Coordination
- Marketing communications expertise
Degrees
- Bachelor's, English, Miami University, Oxford, OH
- Bachelor's, Journalism, Miami University, Oxford, OH
Post Graduate Training
- Writing for the Radio and Internet, W (Wizard) Academy, TX
- Coursera and EdX classes in marketing, business strategy, social media, and html
- Teach for America
Accomplishments
- Supervised team of [Number] staff members.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Achieved [Result] by completing [Task] with accuracy and efficiency.
- Achieved [Result] by introducing [Software] for [Type] tasks.
- Resolved product issue through consumer testing.
- Documented and resolved [Issue] which led to [Results].
- Achieved [Result] through effectively helping with [Task].
- Collaborated with team of [Number] in the development of [Project name].
Timeline
IT, Lightspeed POS, and Training Coordinator
Squak Mountain Greenhouses and Nursery
02.2018 - 11.2020
Freelance Copywriter, Copyeditor, and Branding Specialist
11.2012 - Current
Business Development and Marketing Manager
Infiniti of Kirkland
09.2010 - 11.2012
Senior Marketing Writing and Communications Specialist; Managing Editor
B2D Marketing
10.2006 - 07.2010
Marketing and Communications Contractor
Medtronic, Inc.
05.2005 - 09.2005
7th Grade English Teacher
Blewett Middle School, Teach for America
04.2003 - 05.2005
Miami University
Bachelor of Arts from Journalism
Miami University
Bachelor of Arts from English
Miami University
Minor from Sociology
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