Heba Fatima
Seattle,Washington
Summary
Leveraging my extensive experience in , Data Analytics and Data Science. I have cultivated a deep understanding of ML and advanced Analytics transformative capabilities. This fascination began early in my education and career and has since evolved into a professional pursuit. My comprehensive background includes a Bachelor's degree in Computer Science with a specialization in Machine Learning. I am particularly passionate about conceptualizing and executing innovative "what-if" projects, applying academic theories to practical scenarios. My technical proficiency encompasses a strong command of Java and an in-depth knowledge of Python, through various self-initiated projects
Overview
7
7
years of professional experience
Work History
Lead Business Intelligence Specialist and Data analysis
Majid Al Futtaim
Dubai
11.2024 - 07.2025
- Owned end-to-end BI support for product analytics in digital fintech, delivering insights for platforms like Tabby and Tamara.
- Automated interactive Power BI dashboards to track product adoption, funnel performance, and retention metrics for decision-making.
- Executed A/B tests and multivariate experiments to evaluate feature performance.
- Conducted analyses on user journeys and churn patterns, identifying opportunities that contributed to product growth.
- Collaborated with Product Managers and Engineers to define event instrumentation plans for consistent tracking across platforms.
Head of Data Science and Business Intelligence Specialist
Fine Hygienic Holding
Dubai
01.2022 - 11.2024
- Orchestrated data warehouse migration from Oracle EBS to Fusion, utilizing ODI Middleware and Autonomous Data Warehouse, increasing data accessibility by 40% and boosting data management efficiency by 25%.
- Directed Oracle Analytics Cloud projects for dashboard development, enhancing stakeholder decision-making efficiency by 30%.
- Translated business needs into technical specifications, collaborating with HR, Supply Chain, and Marketing teams to build dashboards using Power-BI and Power-Automate.
- Analyzed employee retention patterns with HR team on people analytics projects, developing strategies to reduce turnover and improve engagement.
- Rapidly adapted to Hyperion technology, creating financial reports via Data Warehouse and ODI to meet reporting standards.
- Led consultant team in delivering a company-wide analytics solution ahead of schedule and under budget by employing agile methodologies.
Data Scientist Lead and Data Architect
ARCHCORP
Dubai
04.2021 - 12.2021
- Managed data utilizing ETL processes, producing dashboards and metrics in Power BI.
- Extracted user device information from Elasticsearch for comprehensive analysis and reporting.
- Developed ML model to analyze sentiment of client emails, enhancing communication insights.
- Created Streamlit-based QnA website using NLP transformers BERT, reducing time spent by architects and engineers by 75%.
- Designed Recommendation Engine to match candidates with vacancies, collaborating with HR to enhance job-finding efficiency.
- Automated CV classification based on skills ontology, streamlining candidate screening and improving talent acquisition workflows.
Head Of Business Intelligence
LOCK AND STOCK
Dubai
08.2020 - 06.2021
- Developing the overarching strategy for BI along with supporting and enhancing the existing BI systems.
- Identifying new areas of opportunity to support the business through AI and Data.
- Creating models to predict user behaviour.
Data Scientist
Secure my scholarship
05.2018 - 08.2020
- Conducted user analysis using Python, generating insights for strategic decision-making.
- Applied statistical techniques with SciPy for hypothesis testing and data validation.
- Analyzed user behavior and demographics to guide product decisions and support marketing strategies.
- Developed a recommendation engine utilizing K-Means Clustering for university application assistance.
- Ranked universities by popularity to improve overall user experience.
- Deployed machine learning models on AWS EC2, integrating outcomes into the database via MySQL.
- Created an AI contextual chatbot with RASA Framework, training with diverse examples for accurate intent classification.
- Implemented machine learning pipelines to ensure effective responses for scholarship inquiries.
Education
Bachelors in Engineering - Computer Science
Birla Institute Technology
UAE08-2020
Skills
- Data pre-processing
- Data visualization and insights
- Business process design
- Machine learning techniques
- Predictive and prescriptive modeling
- Business solutions delivery
- Data analytics
- Power BI expertise
- Critical thinking
- ETL processes
- Business intelligence
Accomplishments
- Hackathon 2.0 - Hack for Humanity (Manipal university)(Mental health support ChatBot)
- UAE Hackathon: Data for Happiness, 2019: (Designed a prototype for an online survey mobile app that help communities share their issues with agencies that can help them out.)
- Organized Tech fest at BIT
- Start-up Weekend COVID19 (CODEX is a diagnostic tool using Deep Learning in extracting COVID-19's graphical features by using radiology imaging in order to provide a clinical diagnosis ahead of the pathogenic test, thus saving critical time for disease control. (TOP 5 WINNER).
- Chess champion inter college 2018 & 2019
Training
- Big Data Workshop held in University of Stirling.
- Fin Tech Workshop held in University of Stirling.
- Android Studio workshop held in Birla institute of technology.
- Employability Skills workshop held in University Of Stirling, -KHDA APPROVED.
- Online Amazon Sagemaker webinar.
- Big Data and AI webinar -IBM.
- Crash Course in Mixpanel reporting.
- Harnessing CRM data on website.
- How to bring data to life.
Languages
- English
- Hindi
- Urdu (Fluent)
- Arabic (Reading and Writing)
Tools And Technologies
Jupyter, NumPy, Matplotlib, Pandas, Scikit-Learn, Bert, LLM, TensorFlow, MLFlow, PyTorch, Keras, Streamlit, PySpark, Airflow, Mixpanel, AWS, Microsoft Azure Services, Google Analytics, Tableau, Data Studio, Power BI, AWS Data Lake, Amazon S3, Lambda, NoSQL, SQL Server, Oracle SQL, SQL, Python
Timeline
Lead Business Intelligence Specialist and Data analysis
Majid Al Futtaim
11.2024 - 07.2025
Head of Data Science and Business Intelligence Specialist
Fine Hygienic Holding
01.2022 - 11.2024
Data Scientist Lead and Data Architect
ARCHCORP
04.2021 - 12.2021
Head Of Business Intelligence
LOCK AND STOCK
08.2020 - 06.2021
Data Scientist
Secure my scholarship
05.2018 - 08.2020
Bachelors in Engineering - Computer Science
Birla Institute Technology