Heba Moussa
Digital Marketing Specialist
Chestnut Hill,MA
Summary
- Successful Digital Marketing Specialist skilled at SEO, executing and optimizing online marketing strategies. Experienced in developing marketing initiatives successfully through multiple digital strategies. Achieves consistent successes with excellent planning, analytical, organizational skills and proactive campaign tracking.
Overview
17
17
years of professional experience
7
7
Certificate
Work History
Digital Marketing Specialist
Bay State Pain Associates
West Bridgewater, MA
01.2016 - Current
- Executed email marketing communications, generating awareness of key services provided.
- Improved advertising initiatives by executing social media and digital marketing campaigns.
- Created and implemented inbound marketing strategies to generate more organic traffic and leads.
- Optimized paid social Facebook and Instagram campaigns by performing A/B.
- Developed marketing web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization.
- Developed and managed digital pay-per-click advertising programs with Google AdWords and third-party content distribution networks.
- Developed and optimized Crafted landing pages, consistently boosting engagement KPIs from previous year with high conversion rates.
- Determined monthly email marketing schedules based on previous campaign performance and market trends.
- Listings in local search engines, directories or digital mapping technologies.
- Optimized web site for search engine consumption and optimal visibility.
- Optimized text, graphics or multimedia assets for SEO or display and usability on internet-connected devices.
- Performed keyword research and analyzed SEO performance of webpages.
- Created content for websites, blogs, social media platforms, and online advertising.
- Implemented sustainable strategies to grow quality traffic to brand-specific client websites.
- Paid attention to detail while completing assignments.
- Applied effective time management techniques to meet tight deadlines.
Contracts Supervisor
Transglobe Energy
Cairo, Egypt
03.2015 - 12.2023
- Tendering, Drafting, reviewing and negotiated contracts to ensure compliance with company policies and procedures.
- Monitored vendor performance to ensure contractual obligations were met in a timely manner.
- Responsible for assisting in the development and monitoring relevant Commercial KPI’s.
- Created reports detailing the progress of negotiations and contractual agreements.
- Identified issues, analyzed information and provided solutions to problems.
Senior Commercial Analyst
North Petroleum International Company (NPIC)
Cairo, Egypt
04.2009 - 02.2015
- Developed new strategies to optimize commercial performance, reduce costs, and increase efficiency.
- Liaison with the Exploration, Technical and Performance management teams on updating the Commercial Plans for new Concessions, obligations management and all issues related to farm-in opportunities.
- Identified and quantified the KPIs in project value and demonstrated the commercial viability of proposed projects.
- Coordinated and interacted with the legal system in order to ensure that the contracts, projects and agreements are set within the Governmental Laws and that VEGAS’ rights are preserved and protected.
- Met with external consultants and government officials in the oil and gas, power and industrial sectors to acquire additional market knowledge and incorporate findings to improve recommendations for commercial projects.
- Managed the sale and marketing of the 'excess to requirements' Material valued US$30mil and developed a strategy for direct marketing.
- Performed other duties to support goals and objectives of relationship management teams.
- Researched industry-specific information from outside sources.
Data Research Specialist
Bibliotheca Alexandria
Alexandria , Egypt
06.2007 - 03.2009
- Documented all research activities including sampling methods, data sources, collection procedures.
- Created reports summarizing the findings of research projects.
- Recommended methods for improving the accuracy of data collection processes.
- Distilled data to devise solutions related to budgeting, staffing and marketing decisions.
Education
MBA - Business Administration Project Management
Senghor University
Alexandria, Egypt05.2007
Bachelor in Business Administration - Business Administration And Management
Faculty of Commerce, English Section
Alexandria, SD05.2001
High School Diploma -
Notre Dame De Sion
Alexandria, Egypt06.1997
Skills
Google Business Suite, Search Engine Optimization (SEO), HTML Programming, Social Media Marketing Content Creation, Email Marketing Campaigns, Web Analytics
Languages
English
Full Professional
Arabic
Native/ Bilingual
French
Full Professional
Italian
Limited
Certification
Google Digital Marketing 7 Completed Course
Web design course
Negotiations Skills
International Petroleum Law + Contracts
Advanced Excel
Expanded Economic Petroleum
First Aid & Fire Fighting Course
Arbitration Dispute Energy
International Computer Driving License (ICDL1)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Quote
Every problem is a gift—without problems we would not grow.
Tony Robbins
Timeline
Digital Marketing Specialist
Bay State Pain Associates
01.2016 - Current
Contracts Supervisor
Transglobe Energy
03.2015 - 12.2023
Senior Commercial Analyst
North Petroleum International Company (NPIC)
04.2009 - 02.2015
Data Research Specialist
Bibliotheca Alexandria
06.2007 - 03.2009
MBA - Business Administration Project Management
Senghor University
Bachelor in Business Administration - Business Administration And Management
Faculty of Commerce, English Section
High School Diploma -
Notre Dame De Sion
Similar Profiles
Megan PoellMegan Poell
Advanced Practice Registered Nurse at Advanced Pain Medicine AssociatesAdvanced Practice Registered Nurse at Advanced Pain Medicine Associates
Krystal HenryKrystal Henry
Medical Assistant/Medical Scribe at Applied Pain AssociatesMedical Assistant/Medical Scribe at Applied Pain Associates
Carly PikeCarly Pike
Receptionist at Professional Pain AssociatesReceptionist at Professional Pain Associates
Yawen LiuYawen Liu
English Tutor & Student Service Center Assistant at Asian American Civic AssociationEnglish Tutor & Student Service Center Assistant at Asian American Civic Association
Andrea Sally FeldmanAndrea Sally Feldman
Imaging Specialist at Draper's & Damon'sImaging Specialist at Draper's & Damon's