Hector Avila-Martinez
El Paso
Summary
Insightful strong Leader and problem-solver with experience directing and improving operations through effective employee motivational strategies and strong policy enforcement. Proficient in best practices, market trends and regulatory requirements of industry operations. Talented leader with analytical approach to business planning and day-to-day problem-solving. Seeking someone passionate in their business. Dedicated Cannabis professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Manager
BESOS LLC
03.2023 - Current
- Inventory, organize, and reconcile products.
- Ability to use BLAZE and BIO-Track efficiently.
- Took over instagram with only 200 followers, increased the followers to 1500 followers in only 3 days.
- Took over Weedmaps. Went from 0 stars to 40+ 5-star reviews in one week.
- Ability to make more sales. From 2k daily to 7-10k daily.
- Accomplished multiple tasks within established timeframes.
- Cross-trained existing employees to maximize team agility and performance.
- Maximized performance by monitoring daily activities and mentoring team members.
- Adjusted job assignments and schedules to keep pace with dynamic business needs, factoring in processes, employee knowledge and customer demands.
- Raised performance in areas of sales, management and operations by identifying and targeting areas in need of improvement.
- Recorded inventory sales into organization's weekly income report.
- Event planner. Vendors and other events.
- Full knowledge of cannabis.
Server
CAFE CENTRAL
10.2022 - 04.2023
- Excellent Quality and Service.
- Ability to work with high-end equipment, drinks, and food.
- Ability to work with small and large groups of guests.
- Arranged and prepared tables for customers to offer memorable experiences to guests and foster repeat business.
- Upsold high-profit items such as appetizers and mixed drinks to enhance sales numbers.
- Increased sales significantly by upselling higher-end products to customers.
- Applied comprehensive knowledge of wine, cider and beer to increase daily beverage sales.
- Carried out complete opening, closing and shift change duties to keep restaurant working efficiently and teams ready to meet customer needs.
- Displayed enthusiasm and promoted excellent service to customers, successfully increasing referrals and walk-in business.
- Maintained order efficiency and accuracy through clear communication with kitchen staff, earning numerous recommendations from satisfied customers.
- Inspected dishes and utensils for cleanliness.
- Cultivated warm relationships with regular customers.
- Worked with POS system to place orders, manage bills and handle complimentary items.
- Explained menu items and suggested appropriate options for food allergy concerns.
Server
P.F. Chang's Bistro
09.2021 - 10.2022
- Carried out complete opening, closing and shift change duties to keep restaurant working efficiently and teams ready to meet customer needs.
- Resolved guest and employee complaints to maintain complete customer satisfaction and workforce effectiveness.
- Bussed and reset tables to keep dining room and work areas clean.
- Maintained thorough menu knowledge to sufficiently answer questions regarding menu item sourcing, ingredients and cooking methods.
- Shared knowledge of menu items and flavors, enabling customers to make personal decisions based on taste and interest.
- Strategically timed check-ins with customers to take orders and confirm satisfaction with meals after delivery, taking action to correct any problems.
- Checked guests' identification before serving alcoholic beverages.
Social Worker
County Of Santa Cruz,Auditor-Controller's Dept
09.2020 - 09.2021
- Helped and Aided 800+ families that lost their house due to extreme fires in parts of California.
- Helped and Aided over 300 homeless with shelter and food.
- Provide breakfast, lunch, and dinner for those in need
- Provide shelter for those in need.
- Provide equipment, needles, accessories, clothing, and other goods to those in need.
- Interviewed clients, families or groups to assess situations, limitations and issues and implement services to address needs.
- Maintained regular contact with clients by calling and visiting clients' homes.
- Formulated treatment plan strategies with multidisciplinary teams to provide comprehensive and continuous care plan.
- Helped clients develop new coping mechanisms and techniques to drive behavior modification.
Master Grower
Mad Cow/ Lemonade/ Cookies
06.2018 - 09.2020
- Started from the bottom with nothing, just huge building with 9 rooms.
- Ability to built Growing rooms. 1 Vegetation room with 10 Beds. 8 Blooming rooms with over 250 plants.
- Filtration system , Plumbing system, building beds, organize the stock room, create a vault room and supply room. Lights and Temperature control. Fans and irrigation system.
- Harvest every week to two weeks. Over 250 plants per harvest. Over $500k every harvest.
- On the First round growing, Our Sour Diesel Lemon Kush had a staggering lab result of 40% THC! With those results we gained recognition.
- With our hard work we signed a deal with lemonade and Cookies. With the one and only "BERNER".
- Exotic strains such as Cheetah piss, Georgia Pie, Gary Payton, Sundae Driver, Snowman, Platinum Cookies, Slurricane,Tri-fi Cookies And many many more.
- Ability to Grow Top Connoisseur Quality.
- Knowledge of Concentrates, Edibles, Flower, and much more.
- Provide expert cannabis care.
- Pruning, Defoliation, Trimming, Feeding, Nets, Transplant from room to room, Curing, Trim, Package, etc etc.
Server Captain
Triple 8/ Le'orient
05.2017 - 05.2018
- Started working at Triple 8 in downtown LA.
- My skills shined and excelled. I was invited to open a 5 star restaurant at the top pf the Citi Bank Tower in downtown Los Angeles.
- I was highly trained by professionals.
- A Victoria Secret Agent trained and taught us etiquette. How to greet royalty and properly use eating utensils. How to walk and talk properly and professionally.
- An agent from ITALY trained us and taught us how to properly open, showcase, and properly serve the wine or champagne.
- My very first Client was The Prince Of Malaysia.
- Menu was out of this world, Asian cuisine with exotic plates.
Cook Specialist
Kushy Punch
05.2016 - 05.2017
- I was given a kitchen with one other person.
- Prepare cannabis with coconut oil.
- Clean and disinfect area of work.
- Organized and efficient.
- Produce over 100s of edibles a day.
- Chocolates, Rice crispies, gummies and much more.
- Prepared multiple orders simultaneously during peak periods with high accuracy rate, maximizing customer satisfaction and repeat business.
- Set up and prepared cooking supplies and workstations during opening and closing to maximize productivity.
- Maintained well-stocked stations with supplies and spices for maximum productivity.
- Changed and sanitized cutting boards, benches and surfaces between tasks to avoid cross-contamination.
- Created identical product numerous times daily with consistent care, attention to detail and quality.
Education
Bachelor of Science - Business
California State University - Long Beach
Long Beach, CA2016
GED -
Evergreen Valley College
San Jose, CA2012
GED -
Gavilan College
Gilroy, CA2011
High School Diploma -
Franklin High School
El Paso, TX06.2009
High School Diploma -
Gilroy High School
Gilroy, CA2009
Skills
- Tri-lingual (English, Spanish, German)
- Computer skills
- Construction Work- Foreman
- Business Planning
- Contract Development and Management
- Customer Relationship Management
- Staff Management
- Sales and Marketing
- Verbal and Written Communication
- Team Leadership
- Lead Generation
- Coaching and Mentoring
- Food and Beverage Management
- Strategic Planning
- Budgeting and Cost Control
- Employee Training
- Managing Cash Register
- Negotiation
- Invoice Reconciliation
- Social Media Platforms
- Technical Proficiency
- Plan Projects
Accomplishments
- 2 year semi-pro Soccer player in college.
- Attended university.
- Served the Prince of Malaysia and many other celebrities.
- Had the privilege to work with the best in the cannabis business, Cookies "Berner".
- Reached 40% THC lab results on a cannabis strain.
- Can gain over 1000 followers in just 3 days.
Certification
- CPM - Certified Professional Manager
- CPR certified.
- Caregiver Certified.
- Master Grower Certified.
- Bartending Certified.
- Food handling Certified.
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
German
Professional Working
Timeline
Manager
BESOS LLC
03.2023 - Current
Server
CAFE CENTRAL
10.2022 - 04.2023
Server
P.F. Chang's Bistro
09.2021 - 10.2022
Social Worker
County Of Santa Cruz,Auditor-Controller's Dept
09.2020 - 09.2021
Master Grower
Mad Cow/ Lemonade/ Cookies
06.2018 - 09.2020
Server Captain
Triple 8/ Le'orient
05.2017 - 05.2018
Cook Specialist
Kushy Punch
05.2016 - 05.2017
Bachelor of Science - Business
California State University - Long Beach
GED -
Evergreen Valley College
GED -
Gavilan College
High School Diploma -
Franklin High School
High School Diploma -
Gilroy High School
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