Hector Cruz
Sales, Business Development Manager
Houston,TX
Summary
Skilled Business Development leader with 10 years of experience, specializing in client acquisition, contract negotiation, excellent interpersonal communication, relationship-building, and team leadership abilities. Results-driven and proactive, consistently meeting and exceeding sales and revenue objectives. Recognized for successfully penetrating new markets and expanding the account base throughout the United States, South America, and Canada.
Overview
16
16
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Sales, Business Development Manager
Ingeteam, Inc.
06.2023 - Current
- Spearheaded sales initiatives across the US, positioning Ingeteam as a frontrunner in the DCFC EV charger market, resulting in increased market share by fostering key stakeholder relationships and executing strategic sales plans to launch the EV charging division.
- Built strategic partnerships with OCPP partners, CPOs, distributors, coalitions, and energy companies. Completed RFPs, RFIs and RFQs, product approvals for utility programs, incentives, and benefits.
- Orchestrated the entire Sales Life Cycle, from opportunity identification to contract closure, enhancing customer satisfaction by 90% through consultative selling and tailored technical support, thereby achieving sales strategy and brand recognition in the US.
- Developed price models, structures, internal processes, documentation, technical materials, and marketing content for outbound and inbound lead generation plans.
- Championed cross-functional collaboration, leading to the successful commissioning of EV charging solutions and a 95% customer satisfaction by ensuring product alignment with market demands,customer requirements and high-quality uptime expectations.
Account Executive, Central/Northeast US
Wallbox, Inc. USA
05.2022 - 05.2023
- Built and strengthened relationships with new and existing accounts to drive revenue growth every quarter, to achieve and surpass sales targets by 20-30%+.
- Negotiated sales deals between customers and agencies, resulting in mutually beneficial agreements, and cultivated relationships with Distributors, Sales Agencies, Resellers, Installers, etc.
- Reviewed accounts monthly to monitor and track customer satisfaction, complaints, and commitments to targets.
- Cold called averaged 60+ contacts weekly, canvassed, and obtained referrals to develop and maintain accurate sales pipeline.
- Identified customer needs to achieve service levels that met and exceeded expectations by engaging internal teams effectively.
- Presented product concepts and offerings in person and via video calls to meet client product specifications and project requirements.
- Consistently staying up to date on emerging electrification industry, green energy product standards and trends, rebates, and government incentives to revitalize accounts and close deals.
- Lead and supported RFP/RFI/RFQs from various customers and various channels along with technical and product engineers.
- Enabled Network Service Providers’ OCPP Management Software to monitor and optimize EVSE sites and EV drivers experience.
Technical Inside Sales Specialist
EVoCharge
07.2019 - 05.2022
- Developed and deepened customer relationships to drive revenue growth through educational technical selling methods
- Exceeded targeted sales goals through continuous pursuit of new sales opportunities and expert closing of customer deals
- Applied mathematical skills to calculating amounts, negotiating prices and setting up contracts
- Used digital methods and traditional telephone approaches to generate sales leads
- Managed friendly and professional customer interactions while meeting technical project demands
- Established fair pricing structures and finalized contracts to complete purchase agreements with customers
- Maintained up-to-date knowledge of available products to best serve customers and maximize sales potential
- Used CRM software to maintain detailed contact logs and account records
- Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns
- Prospected continuously for new potential customers and maintained robust conversion rate
- Answered customers' questions regarding products, prices and availability
- Completed average of 25 meetings with new prospects per week
- Determined needs, delivered solutions, and overcame objections through consultative selling skills
Customer Account Representative
Phillips & Temro Industries
01.2018 - 06.2019
- Responsible for effectively managing Original Manufacturer (OEM) key accounts
- Coordinate customer demand releases via ERP system using EDI
- Arrange transportation and order expediting
- Maintain performance and delivery scorecard above 81% - Currently kept between 95-100%
- Customer relations
- Liaison between OEM customers and internal contacts/departments
- Devised tactics to grow customer base and boost sales
- Contacted customers to assess satisfaction and current needs
- Drove sales by developing exceptional customer rapport to foster satisfaction
- Managed over fifty accounts and product installations to increase sales volume
- Compiled and analyzed data for review by senior management of loan loss reports to measure portfolio performance
Warehouse and Logistics Supervisor
Funky Chunky, LLC
07.2009 - 02.2018
- Planning and procurement of raw, packaging and miscellaneous items
- Continuous optimization of warehouse processes and procurement procedures
- Developed and managed seasonal ramp up needs, materials, labor, and supplier order plans
- Maintained established levels of goods based on sales forecasts and demand to fulfill orders on time
- Managed over $10M in inventory and 50+ employees in 13 thousand square-foot warehouse for gifts and gourmet chocolate snacks of company
- Handled day-to-day shipping and receiving overseeing more than 2,500 packages per day
- Conducted inventory audits with 98% accuracy following company procedures
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor
Education
Bachelor of Science - IT and Business Management, Honors
Saint Mary's University of Minnesota
Minneapolis, MN 08.2016 - 05.2020
Skills
Effective Negotiation Skills
Certification
CSP - Certified Sales Professional
Accomplishments
- Created sales process, pricing, and US strategy, resulting in successful sales team training, operations and strategy execution.
Timeline
Sales, Business Development Manager
Ingeteam, Inc.
06.2023 - Current
Account Executive, Central/Northeast US
Wallbox, Inc. USA
05.2022 - 05.2023
Technical Inside Sales Specialist
EVoCharge
07.2019 - 05.2022
Customer Account Representative
Phillips & Temro Industries
01.2018 - 06.2019
Bachelor of Science - IT and Business Management, Honors
Saint Mary's University of Minnesota
08.2016 - 05.2020
Warehouse and Logistics Supervisor
Funky Chunky, LLC
07.2009 - 02.2018
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Software
Sales Force
Zoho
Microsoft Dynamics
SAP
Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Interests
EV Charging
Electric Vehicles
E-Mobility
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