Hedy Kent
Furlong,PA
Summary
Accomplished leader with a proven track record in sales and marketing within the pharmaceutical and biopharmaceutical sectors, demonstrating a strong blend of strategic insight and operational expertise. Extensive experience encompasses multiple leadership roles, focusing on customer development, account and practice management, health policy, market access, and patient support. A commitment to driving growth and enhancing patient outcomes consistently results in exceeding organizational goals and fostering strong client relationships. Recognized for navigating complex market dynamics while delivering innovative solutions that meet the evolving needs of healthcare stakeholders.
Overview
29
29
years of professional experience
Work History
Product Director, Digital Marketing, Tremfya Rheumatology Brand Team
Johnson & Johnson Innovative Medicine
02.2024 - Current
- Shaped strategies and led PsA HCP Media and Omnichannel that exceeded JNJ engagement benchmarks
- Managed multiple agencies and Agile Pod team to shape and execute creation of digital and omnichannel content across 50 media programs
- Evolved Omnichannel content and insights that refined messaging strategies, increased field confidence with message recommendations and use of resources
- Demonstrated leadership in working across a complex matrix of internal and external partners to achieve objectives and deliverables
- Led cross-functional teams to define omnichannel strategies aligned with market needs.
Product Director, Access Marketing, Tremfya Rheumatology Brand Team
Johnson & Johnson Innovative Medicine
06.2022 - 02.2024
- Rheumatology BP 2024 Lead: successfully integrated key insights to build compelling and precise strategic stories across HCPs, Access, and Patient objectives.
- Launched a new access messaging strategy, resulting in high HCP recall and believability.
- Created and led access ad boards to identify relevant insights from HCPs and bio coordinators.
- Initiated Access Marketing engagement for key Congresses and Conferences.
- Led the Rheumatology Supergroup strategy in partnership with Market Development Account Managers.
- Led cross-functional teams to align product strategies with market needs and organizational goals.
- Developed and executed product roadmaps, prioritizing features based on customer feedback and competitive analysis.
Product Manager, Access Marketing, Immunology Portfolio Solutions
Johnson & Johnson Innovative Medicine
01.2021 - 05.2022
- Pioneered development of Immunology Landscape Value Prop with integration of real-world evidence to support broader category management discussions uncovering customer needs and objectives.
- Developed expanded pull-through accessory materials for customer engagement
- Created access training resources to expand field sales proficiency and application of coverage messaging and materials within AMPT (field access platform)
- Effectively partnered with Rheumatology in-line brand marketers to identify insights and craft relevant strategies for impactful coverage messaging with providers and other key stakeholders
Marketplace & KAM Training Manager, CVM Sales Learning
Johnson & Johnson Innovative Medicine
06.2019 - 01.2021
- Created and delivered account management training workshops aligned to brand strategy for Key Account Managers (KAM)
- Developed and led New Hire and Experienced KAM training curriculum establishing the standard for account management training
- Shaped and implemented live and virtual institution training programs geared toward real-world application to accelerate speed to impact
- Collaborated with KAM Marketer and KAM Leadership to shape and develop account management skills
Sr. District Sales Manager, CV Specialty/Institution
Johnson & Johnson Innovative Medicine
01.2014 - 06.2019
- Market Access/Payer Marketing Stretch Assignment, CVM Strategic Customer Group; Received Standard of Leadership Award for SCG market access contributions
- Created and led Xarelto Patient Access Task Force Field Lead (August 2018 to present)
- Presidents Circle Rank 2018 YTD: #3 of 179; Director’s Cup Winner Q1 2018; Director’s Cup Winner Q1 2017
- Successfully implemented strategic development plan to revitalize an underperforming district
Senior Executive Oncology Key Account Manager
Johnson & Johnson Innovative Medicine
07.2012 - 01.2014
- 2013 Sales Results: Ranked Nationally #2 of 22; Infinity Award Winner
- Increased Zytiga sales by expanding payer and affordability access education for patients and developing process improvement for Oncology and Urology practices
- Created access readiness plan and strategy for Urology offices to assist representatives with expanding business into a new marketplace
Senior Oncology Institutional Account Specialist
Johnson & Johnson Innovative Medicine
04.2011 - 06.2012
- Successfully launched and exceeded Zytiga sales attainment by 389% in 2010
- Increased Procrit sales 117.3% by converting large practice oncology clinics for total of $15MM/yr. in sales
- Created and led a monthly National Cancer Institute Representatives Discussion Forum to identify best practices and strategies beyond launch execution
Institutional District Sales Manager
Sanofi-Aventis Pharmaceuticals
03.2007 - 04.2011
- National Sales Champion Award Winner 2009 (#1 of 82 in Nation); Regional Impact Award Q1 2009 for innovative product initiatives
- District Sales Manager of the Quarter Q3 2008, Q4 2008, Q1 2009, and Q2 2009 for sales performance, leadership competencies, and representative development
- Managed Lovenox and Plavix Health System contracts, Cost Analysis and Cost Avoidance Models for Hospital Pharmacies and C-Suite to safeguard Lovenox sales and growth from competitive threats
- Initiated and executed an innovative hospital strategy to reduce Readmission Rates in ACS patients which led to development of a national quality initiative for the Plavix brand
Respiratory District Sales Manager
Sanofi-Aventis Pharmaceuticals
12.2002 - 02.2007
- Exceeded sales attainment and ranked in top 25% of nation
- Developed high potential sales associates for Management Development & Specialty Sales roles.
- Led selling skills training as Integrity Selling Master Trainer for the South-East Region
Cardiovascular-Metabolism Senior Sales Representative
Sanofi-Aventis Pharmaceuticals
11.1996 - 12.2002
- National & Regional Sales Award Winner
- Received leadership recognition for outstanding sales training of new hires
Education
MBA - Business Administration
University of Florida
Gainesville, FLBachelor of Science - Advertising
University of Florida
GainesvilleSkills
- Digital marketing strategy
- Cross-functional leadership
- Stakeholder collaboration
- Data-driven insights
- Training and development
- Account management skills
- Customer engagement tactics
- Market access strategy
- Strategic thinking
- Channel strategy
Therapeutic Experience
Immunology – Rheumatology/Dermatology | Hematology/Oncology | Anti-Thrombosis | Cardiology | Metabolism | Allergy | Respiratory | Anti-Infectives
Additional Credentials
- Health Policy Certification; Rutgers University
- Marketer Training: Insights, Digital Marketing, Marketing Foundations
Timeline
Product Director, Digital Marketing, Tremfya Rheumatology Brand Team
Johnson & Johnson Innovative Medicine
02.2024 - Current
Product Director, Access Marketing, Tremfya Rheumatology Brand Team
Johnson & Johnson Innovative Medicine
06.2022 - 02.2024
Product Manager, Access Marketing, Immunology Portfolio Solutions
Johnson & Johnson Innovative Medicine
01.2021 - 05.2022
Marketplace & KAM Training Manager, CVM Sales Learning
Johnson & Johnson Innovative Medicine
06.2019 - 01.2021
Sr. District Sales Manager, CV Specialty/Institution
Johnson & Johnson Innovative Medicine
01.2014 - 06.2019
Senior Executive Oncology Key Account Manager
Johnson & Johnson Innovative Medicine
07.2012 - 01.2014
Senior Oncology Institutional Account Specialist
Johnson & Johnson Innovative Medicine
04.2011 - 06.2012
Institutional District Sales Manager
Sanofi-Aventis Pharmaceuticals
03.2007 - 04.2011
Respiratory District Sales Manager
Sanofi-Aventis Pharmaceuticals
12.2002 - 02.2007
Cardiovascular-Metabolism Senior Sales Representative
Sanofi-Aventis Pharmaceuticals
11.1996 - 12.2002
MBA - Business Administration
University of Florida
Bachelor of Science - Advertising
University of Florida