Hedy Wang

• Led 3 cross-functional UX research projects for American Red Cross, Barclays, and Frito-Lay, conducting user research, usability testing, and delivering data-driven insights that informed product strategy, improved user experiences, and supported business growth.

• Led research and design for internal tools and the disaster relief application platform.
• Facilitated 12 workshops with stakeholders to define personas and prioritize features, aligning the product roadmap with user needs.
• Conducted card sorting to optimize the console interface, improving navigation efficiency for system operators.
• Overhauled the disaster relief app platform, collaborating with PMs and engineers to improve functionality and successfully launch it across North America.

• Led 0-1 product research for mobile deposits experience as the sole researcher, contributing to the successful launch of the feature in the U.S. market.
• Performed competitive analysis to guide product direction and inform design decisions for the Barclays mobile deposits experience.
• Led concept testing to validate design value and prioritize product directions, ensuring alignment with user needs.
• Conducted usability testing across design iterations in an agile environment, providing qualitative and quantitative insights that informed growth and monetization strategy.

• Managed a monthly usability research program, conducting 216 user interviews across 18 frontline employee workflows, supporting rapid design iterations for PepsiCo Frito-Lay’s North America corporate tools.
• Performed heuristic analysis using Nielsen Norman standards to identify usability gaps and drive design improvements.
• Administered surveys to gather quantitative insights on internal process flows, supporting data-driven decision-making for tool optimization.
• Facilitated cross-functional workshops to align stakeholders on priorities, define MVPs, and integrate service design workflows, resulting in successful product launch.

• Coordinated with a diverse team including domain experts to conduct a large-scale heuristic evaluation of 100+ user stories and key flows, ensuring usability and consistency across the platform.
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• Tested research hardware in various scenarios and improved tutorials by creating protocol to standardize usage, enabling consistent experiments.

GPA: 3.86

GPA: 3.125