Heena Mehta
Houston,Texas
Summary
Collaborative Account Executive formulating strategic contracts and agreements for key accounts and spearheading actionable plans to drive value. Oversees contract compliance and sells product solutions and services while managing customer expectations. Advanced CRM software proficiency and strong negotiation skills to deliver management solutions.
Overview
12
12
years of professional experience
Work History
Sales Account Manager
Modern Salon Services
11.2023 - Current
- Increased sales revenue by identifying and pursuing new business opportunities.
- Developed and maintained long-term relationships with key clients for sustained growth.
- Achieved higher client satisfaction ratings through consistent communication and problem resolution.
- Implemented effective sales strategies to expand market share within the assigned territory.
- Increased account growth by developing customized sales strategies and presenting tailored solutions to clients.
- Strengthened client relationships through regular communication, addressing concerns, and providing proactive support.
- Delivered comprehensive account management services, resulting in high levels of client retention and repeat business.
- Established strong rapport with key decision-makers across various organizations to build trust in our brand's value proposition.
- Achieved or exceeded company-defined sales quotas.
- Handled highest volume account in Houston territory, generating more than $500k in revenue.
Business Development Manager
HC BEAUTY
01.2022 - 11.2023
- Led the business development and sales functions for BBI covering all professional distribution accounts in Canada
- Managed a team of 3 external sales consultants, providing resources, coaching through challenges, and motivating performance
- Oversaw and contributed sales activities including establishing rapport with potential customers, demonstrating product value (revenue and significant cost savings), presenting solutions (inventory - promotions and marketing) and closing deals
- Developed marketing strategies, go-to-market channel strategy and managed execution process for accounts
- Reported directly to EVP.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
Business Development Manager
BEAUTY BY IMAGINATION
01.2018 - 01.2022
- Driving business in salons through B2B sales with new business development/prospecting and existing business growth strategies
- Develop strong pipeline of potential new salon business and achieve new business goals
- Led a high-performing sales team, providing coaching, mentoring, and performance management.
- Expand market share through rotation management inclusive of both existing and new business development.
- Increased sales revenue by developing and implementing innovative sales strategies.
- Delivered consistent annual growth by executing effective sales plans and promotions.
- Developed tailored solutions for clients, increasing customer retention rates.
- Spearheaded expansion into new territories, establishing a strong presence in untapped markets.
Senior Brand Manager
DAREE BRANDS
01.2017 - 01.2018
- Supplier of consumer brands across North America
- Enhanced brand awareness by developing and implementing strategic marketing plans.
- Increased market share through the execution of targeted product launches and promotional campaigns.
- Optimized budget allocation, ensuring efficient use of resources to drive sales growth and profitability.
- Developed pricing strategies that maximized revenue while maintaining competitive positioning in the market.
- Negotiated strategic partnerships with external vendors to enhance product offerings and increase distribution channels.
- Boosted product sales with innovative promotional strategies and attractive packaging designs.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
Business Development Manager
ACI BRANDS
01.2016 - 01.2017
- Responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability
- Primarily focused on achieving brand business objectives in the short- and long-term growth in Canada.
- Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
- Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of our products and services.
- Collaborated closely with marketing teams to develop targeted campaigns that generated high-quality leads for the sales pipeline.
- Optimized sales funnels by leveraging data-driven insights to refine targeting strategies and maximize conversion rates.
- Leveraged industry events to network with potential clients, generating significant brand exposure and driving new business acquisition efforts.
Senior Merchandise Promotions Expert
TARGET CANADA
01.2012 - 01.2015
- Responsible for development and implementation of marketing and communications
- Analyze metrics of the success of ads
- Actively perform weekly, monthly, and seasonal sales analysis to make short- and long-term recommendations to drive (sub)category business
- Present the learning to manager and broader merchant team
- Develop and present line plan to Buyer for merchandise category or department (Private Label and market) to achieve financial goals
- Work closely with Merchandise Planning counterparts for management of the business such as: pre-season planning, in-season analysis, buys, reorders, markdowns, sales/promotions, and season code management
- Communicate financial plan product risks and opportunities cross-functional partners
- Lead enhancement testing, local and international training development, and global team communication efforts for Canada Flyer change management system (JIRA) to ensure changes are implemented
- Managed team of 4 Merchandise Promotions Specialists.
Merchandise Promotions Expert
TARGET CANADA
09.2012 - 09.2014
- Subject matter expert (SME) responsible for working with merchandising teams across the organization in Apparel Basics and C9 Activewear
- Planned and executed the advertising for the department, captained the in-store marketing for the division where I created a standardized grid for planning, and recapped weekly ads
- Managed 1000+ Samples a year and made certain were delivered to the proper campaigns on time
- Piloted the Item Set-up process moving to our India partners by establishing a step-by-step formula and building relationships with vendors to ensure proper and timely product information
- Managed $50 million in sales a year through flyer planning.
Business Analyst
TARGET CANADA
03.2012 - 09.2012
- Working within the Electronics and Entertainment department specifically supporting the Movies and Books businesses - $27M in Sales
- Partnered with buyer to drive sales and market share, delivering $15M in sales during the first year of Targets Expansion into Canada
- Validated data accuracy in SAP and JDA by pulling relevant reports to isolate data gaps for 6000 articles
- Supported vendors to set up their Target Canada EDI and develop Target Canada specific documentation
- Build planograms for the New Release and Best Seller assortment by partnering with the design team
- Participated in a cross functional team enabling data flow from JDA Space to SAP to deliver smooth transitions
- Partnered with Target US team members and the operations team to establish a complete PO process and backorder best practice
- Developed and executed strategies for merchandise assortments, vendor relations management, and marketing cadences management
- Reduced the level of unproductive inventory at our distribution centers from 25% to 2% enabling our team to plan additional sales driving initiatives and support back to school flyers.
Education
Bachelor of Arts - Marketing
Northwood University
Midland, MI05.2005
Associate of Arts - Marketing Management And Research
Seneca College
Toronto, Canada05.2003
Skills
- Sales Strategies
- Business Development
- Demand Forecasting
- Project Management
- Contract Negotiation
- Market Intelligence
- Market Penetration/Expansion
- B2B Enterprise Sales
- Partnership Development
- New Product Launch
- Account Development
- Business Growth and Retention
- Budget Planning
- Relationship building
- Sales forecasting
- Strategic Planning
Timeline
Sales Account Manager
Modern Salon Services
11.2023 - Current
Business Development Manager
HC BEAUTY
01.2022 - 11.2023
Business Development Manager
BEAUTY BY IMAGINATION
01.2018 - 01.2022
Senior Brand Manager
DAREE BRANDS
01.2017 - 01.2018
Business Development Manager
ACI BRANDS
01.2016 - 01.2017
Merchandise Promotions Expert
TARGET CANADA
09.2012 - 09.2014
Business Analyst
TARGET CANADA
03.2012 - 09.2012
Senior Merchandise Promotions Expert
TARGET CANADA
01.2012 - 01.2015
Bachelor of Arts - Marketing
Northwood University
Associate of Arts - Marketing Management And Research
Seneca College
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