Heera

• Fin- ops, under Carat, CM 360 trafficking, delivering tags.
• Monitor and report on budgets vs spends (upto 30 million USD)
• Pulling media sales report.
• Excel expertise: Charts, tables, formatting, pivot, formula such as concat, totals, subtotals, etc.
• Channels: Programmatic, paid social, paid search, display and Bing.
• DSPs: Xandr and Yahoo.
• Organize deliverables and meetings with the teams / other account managers to coordinate and be on track with the deliverables that are to be submitted to me for approvals.
• Handled Media billing accounts for brands like Microsoft under carat, Uniqlo and Hilton.
• Worked on CM360 platform for brands like Uniqlo, Levi's and Dockers for creating trackers and delivering tags.
• Social Campaigns: Meta, LinkedIn and Tik Tok.

* Troubleshooting of Display campaigns, creatives, policies or billing issues, tracking and measurement of various components of Google Display ads.

* Deal with products like Google ads conversion tracking, Google tag management system, Google analytics standard end to end, Google marketing platforms, Google optimize, etc.

* Worked with various clients across vivid industry for optimization and expansion opportunities across platforms.

* Focus on bringing customers exactly what they need to boost traffic and improve sales numbers through simple PPC campaigns.

* Handling live accounts of advertisers, creating ad's, Planning the budgets, extracting data from Google analytics and planning on the future advertisements of the advertisers.

* Also optimizing and improving campaigns of customers. Helping drive their ROI and also meeting Google revenue and its targets.

* Handled tickets for creating and optimizing Facebook and Instagram Ads.