Summary
Overview
Work History
Education
Skills
Timeline
Generic

HEE WON (WINNIE) LEE

Fulshear

Summary

Dynamic Senior Sales Manager with a proven track record at Hansoll Textile Co., Ltd, enhancing customer satisfaction and market share through strategic vendor engagement and bilingual communication skills. Excelled in optimizing supply chains and mentoring teams, achieving significant cost reductions and fostering professional growth.

Overview

20
20
years of professional experience

Work History

Senior Sales Manager

Hansoll Textile Co., Ltd
11.2006 - 10.2024

Hansoll Textile, is a South Korean textile manufacturer specializing in knitwear and global production facilities in countries like Vietnam, Indonesia, and Guatemala, supplying major brands such as Uniqlo and Victoria's Secret.


Revenue: appox $1 billion / Employees: ~37,000

/ Website: www.hansoll.com


Managed Key Customer Accounts
Clients: Banana Republic, EXPRESS, Limited, Talbots, Charlotte Russe, Chico’s, WHBM, SOMA, and QVC.


  • Oversaw end-to-end production processes, from sampling to final delivery, ensuring high quality and on-time completion.
  • Collaborated with cross-functional teams (design, production, logistics, and R&D) and Sourced materials to meet customer expectations.
  • Negotiated pricing, order quantities, and payment terms, achieving mutual profitability and reducing procurement costs.
  • Resolved production and supply chain issues promptly to prevent delays or quality concerns.
  • Partnered with R&D to integrate new technologies, enhancing product features and competitiveness.
  • Monitored team budgets to maintain cost efficiency


Leading a Company’s Own Fashion Brand Team

(e.g., TUOMIO, MEA, and CYA)


  • Develop and execute brand strategies aligned with market trends and consumer insights.
  • Collaborate with designers to conceptualize and develop collections that reflect each brand's identity and target audience.
  • Analyze industry trends, competitor strategies, and consumer behavior to position the brands effectively.
  • Lead and manage cross-functional teams, including designers, merchandisers, and marketing professionals.
  • Provide direction and support to ensure alignment with brand goals and objectives.
  • Collaborate with retailers and e-commerce platforms to optimize brand presence and sales performance.
  • Manage budgets for product development, marketing, and operations.

Fabric Merchandiser

Buying Office
04.2005 - 08.2006

Responsible for sourcing and purchasing fabrics that meet the quality, cost, and delivery requirements between fabric suppliers and brands or manufacturers.


  • Identify and collaborate with suppliers to source and develop fabrics that align with design, quality standards, market trends, and customer demands.
  • Negotiate pricing with suppliers to ensure cost-efficiency.
  • Oversee fabric testing and sampling to maintain high-quality standards.

Buying Merchandiser

Shopping Mall
08.2004 - 03.2005

The role involves selecting and sourcing international brands to match customer preferences and market trends. The aim is to curate a unique product mix that attracts shoppers and boosts sales.


  • Assisted senior merchandisers in sourcing and selecting products that aligned with the mall’s target audience and seasonal trends.
  • Supported product catalog management.
  • Conducted market research to understand competitor offerings and identify potential new products.

Education

Bachelor of Arts - Visual Merchandising Management

University of The Arts London
London, UK
08-2004

Foundation Degree - Window Display

University of The Arts London
London, UK
08-2001

Skills

  • Vendor engagement
  • Bilingual in Korean
  • Order management

Timeline

Senior Sales Manager

Hansoll Textile Co., Ltd
11.2006 - 10.2024

Fabric Merchandiser

Buying Office
04.2005 - 08.2006

Buying Merchandiser

Shopping Mall
08.2004 - 03.2005

Bachelor of Arts - Visual Merchandising Management

University of The Arts London

Foundation Degree - Window Display

University of The Arts London
HEE WON (WINNIE) LEE