Heidi Wienckowski

Successfully created infrastructure and training of new start up business and launched within a 1-month timeframe.

Direct supervisor of Operations Director and Accounts Manager, overseeing all business operations, marketing, finance and staff.

Consultation in all areas of market research, marketing strategy, content creation, social media management, digital marketing, promotion, advertising, lead generation, customer acquisition, sales, and communications.

Oversaw marketing strategy, execution, and analysis for a SaaS startup.

• 2021-2022 - VP of Member Engagement: Focused on targeting member engagement, retention, building automated nurturing campaigns, working cross-functionally.
• 2018-2021 - VP of Strategic Alliances: Developed a new department to target large-scale accounts and partnerships, while maintaining a supervisory role in marketing.
• 2016-2018 - VP of Marketing: Led 6 team members and key marketing and sales initiatives, including pipeline management, category analysis and segmentation, product launches, compliance, media and brand.
• 2015-2016 - Director of Marketing: Built department from ground up, focusing on both large-scale operational plan and budget, as well as creation and execution of all campaigns, events, and analytics. Automated systems and grew brand for scalability and funnel growth.

Responsible for creation and execution of all marketing projects, including large-scale conferences, web content, digital ads, email campaign strategy, CMS, and video & photo shoots.

Development of marketing content and project workflow for 60+ print and digital creative pieces for various buyer personas and journey points.

• Provided full range support to Office of Corporate & Foundation Relations, as well as Office of Research Development for 4 departments
• Developed statistical data and analysis charts to demonstrate growth and impact of Development Research for Senior Vice Chancellor reports
• Responsible for all event planning aspects of External Relations community events

Coordinated and managed over 200 corporate events and activities per year all across the country, supported EVP and all domestic financial advisors with early adoption of SalesForce analytics.