HEIDI BOETTCHER
Business Development in Clean Energy
Alameda,CA
Summary
A results-driven design, sales, and business development leader with 15+ years of excellence in creating cutting-edge, revenue- generating design solutions, providing building material consulting, and driving sales through innovative brand strategy development. Proven success in deploying a creative and pragmatic approach to the sales process while conceptualizing key visuals. This drives key products through innovative brand strategy development and sales with 360°marketing solutions to enhance lead generation.
Skilled in creative concept development, conceptualizing entire scope of project, completing special orders, scheduling, invoicing and various office tasks. Specialties include meeting high sales goals, presenting various design options and keeping customer service at its highest with a new focus on residential or commercial sustainability measures for the next generations to live in global clean energy efficiency in order to mitigate climate change.
Overview
17
17
years of professional experience
Work History
PRODUCT DESIGNER, INDEPENDENT ARTIST
REDBUBBLE
06.2022 - Current
- Artist and Designer of Profile Heidi Noriko on Redbubble
- Implemented artistic vision to give art purpose and meaning.
- Produced sketches and drafts to refine artwork before completion.
- Designed and executed original artwork for various private and corporate clients.
- Utilized painting, digital and photography techniques to create and enhance artwork.
- Participated in creative brainstorming sessions to develop new ideas.
- Created commissioned artwork for organizations and private clients.
FOUNDER
BAY AREA ARTSCOPE
01.2012 - Current
- Develops as key community resource for creative entrepreneurship by maintaining its multi-disciplinary focus on Art, Photography, Fashion, and Design (including Architecture)
- Drove the establishment of social media groups such as Bay Area ARTScope stARTup Silicon Valley, SV ARTScope, and Bay Area ART+TECH.
DESIGN CONSULTANT
FLOOR AND DECOR
01.2020 - 09.2021
- Organizes appointments and meets with customers to determine design requirements in selecting tile, wood, stone, and accessory products of diverse color textures, patterns, and bathroom and kitchen remodel designs
- Ranked as the #1 performing consultant for the San Leandro Pacific Northwest Region, with $380K+ in net sales and a 67%+ conversion rate
- Achieves/exceeds set goals and utilizes design applications (SketchUp, proprietary Online Design Appointment Scheduler, Salesforce, and other technologies) while remaining current on design trends and developing knowledge on local market trends
- Maintains an outstanding level of customer contact and follow-up while coordinating logistics within a 100,000sf space with homeowners and Pro Desk contractors.
DESIGN CONSULTANT
DAL-TILE
01.2019 - 01.2020
- Partnered and worked with walk-in residential and commercial clients of the country's leading manufacturer and distributor of ceramic, porcelain tile, and natural stone
- Monitored and oversaw all aspects of sales transactions via a presale interaction, logged in all client visits with selection notes, followed up on all selection sheets/leads, and updated on additional installation/purchasing information as needed.
SALES AND INTERIOR DESIGN CONSULTANT
RUBY LIVINGDESIGN
01.2018 - 01.2019
- Delivered interior design/ sales consultations on a range of elegant and sophisticated dining, living room, and bedroom vignettes from manufacturers, such as Mitchell Gold + Bob Williams, Verellen, Made Goods, Oly, Cisco, Hickory Chair, and Century.
MARKETING COMMUNICATIONS MANAGER PROJECT DEV
ART VENTURES GALLERY
01.2017 - 01.2018
- Oversaw daily sales strategies and engaged in planning community events strategy by researching and coordinating with potential high-end venues, presenters, and partners from the Bay Area to Silicon Valley.
ESL TEACHER and PRIVATE NANNY
ALTO INTERNATIONAL
01.2015 - 01.2018
- Worked as an English ESL teacher to international students of Grades 1-6 (using song and movement to enhance the learning environment), as well as an Assistant to two Kindergarten classes for playtime and sports
- Functioned as the Assistant to Vorschule Creative Projects Afterschool Program, where children from kindergarten to Grade 8 participate in the completion of homework, crafts, snack time, and athletic activity.
DESIGN SALES/ MARKETING ASSOCIATE/ KEY HOLDER - INTERIOR DESIGN AND FASHION
MARIMEKKO
01.2012 - 01.2014
- Assisted the team in introducing the Marimekko lifestyle concept, achieved and surpassed sales goals, and delivered excellent customer service with a positive and service-oriented sales attitude.
CONTRACT ADMINISTRATIVE ASSOCIATE
STANFORD UNIVERSITY
01.2012 - 02.2012
- LAND, BUILDINGS, AND REAL ESTATE
- Served as the key customer contact answering phone calls/emails from other departments, faculty, staff, students, and vendors
- Provided assistance as required for department Time and Leave Administrator (TLA) or payroll for groups ranging 15-40 people while running reports to ensure accuracy for recorded time for Groundskeeping, HVAC, and Electrical Department.
FRANCHISE BUSINESS CONSULTANT
DECORATING DEN INTERIORS
01.2010 - 01.2011
- Delivered full administrative support to SV Regional Franchise Owners, prepared official correspondence, organized and monitored functions, provided recommendations, and managed incoming and outgoing visit request preparation.
BUSINESS DEVELOPMENT SPECIALIST
BROTHERS CUSTOM WINDOWS AND DOORS
01.2008 - 01.2009
- Provided executive support to the Vice President – CEO, efficiently maintained CEO’s daily schedule and data using Salesforce, and delivered Architectural presentations to regional firms
- Worked with standard/advanced spreadsheets, databases, and word processing software packages, and distributed all marketing correspondence, and developed mass email marketing strategies with Salesforce and Vertical Response.
BUSINESS ENGLISH TEACHER
SEELE UNTERNEHMENSGRUPPE
01.2006 - 01.2008
- Taught Basic to Advanced Business English to Engineers, Project Managers, Technical Draftsmen, and Financial Administrators with a focus on international business conversations and presentations, leveraging understanding of local culture and student professions.
Education
Master of Fine Arts (MFA) - Design
The University of Iowa
Master of Arts (MA) - Design
The University of Iowa
Bachelor of Arts (BA) - Arts
The University of Iowa
Skills
- Business Opportunity Development
- Active Listening with Team Building
- Sales and Marketing
- Green Designation
- Business Correspondence
- On-site visits and Virtual Consultation
- Creative Concept Development
- Product Sales Development
- Construction Documentation
- Fabrication Knowledge
- Project Management
- Customer Service/Satisfaction
- Contract Negotiation
- Expense Reports
Accomplishments
- Proactive membership with Terra.do attending climate change initiatives from a global context attending online events, signing up for job fairs and learning from experts sustainably climate conscious learning materials.
- At Floor & Decor, ranking as the #1 performing consultant for the San Leandro Pacific Northwest Region, with $380K+ in net sales and a 67%+ conversion rate.
Timeline
PRODUCT DESIGNER, INDEPENDENT ARTIST
REDBUBBLE
06.2022 - Current
DESIGN CONSULTANT
FLOOR AND DECOR
01.2020 - 09.2021
DESIGN CONSULTANT
DAL-TILE
01.2019 - 01.2020
SALES AND INTERIOR DESIGN CONSULTANT
RUBY LIVINGDESIGN
01.2018 - 01.2019
MARKETING COMMUNICATIONS MANAGER PROJECT DEV
ART VENTURES GALLERY
01.2017 - 01.2018
ESL TEACHER and PRIVATE NANNY
ALTO INTERNATIONAL
01.2015 - 01.2018
FOUNDER
BAY AREA ARTSCOPE
01.2012 - Current
DESIGN SALES/ MARKETING ASSOCIATE/ KEY HOLDER - INTERIOR DESIGN AND FASHION
MARIMEKKO
01.2012 - 01.2014
CONTRACT ADMINISTRATIVE ASSOCIATE
STANFORD UNIVERSITY
01.2012 - 02.2012
FRANCHISE BUSINESS CONSULTANT
DECORATING DEN INTERIORS
01.2010 - 01.2011
BUSINESS DEVELOPMENT SPECIALIST
BROTHERS CUSTOM WINDOWS AND DOORS
01.2008 - 01.2009
BUSINESS ENGLISH TEACHER
SEELE UNTERNEHMENSGRUPPE
01.2006 - 01.2008
Master of Fine Arts (MFA) - Design
The University of Iowa
Master of Arts (MA) - Design
The University of Iowa
Bachelor of Arts (BA) - Arts
The University of Iowa
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