Heidi Canterbury
Johnson City,TN
Summary
Driven entrepreneur with a proven track record of business development and relationship building, notably at A+ Home Aid, Inc. and Noah's Fatih. Excelled in strategic planning and social media marketing, achieving significant company growth. Demonstrates exceptional negotiation skills and an entrepreneurial personality, ensuring high levels of client satisfaction and repeat business. Energetic, enthusiastic, and an optimist who loves to lift and encourage the people around me. Every day is a gift, a blessing, and an opportunity to become a better you.
Overview
23
23
years of professional experience
Work History
Funeral Planner and Designer
Self Employed at Noah's Faith
09.2011 - 08.2024
- Worked with the owner of American Family Funerals and Cremations to establish clientele, create new products, and successfully structured a funeral planning/designing company of my own to benefit both companies.
- Created Noah's Faith and Parkards, Inc, building both companies from the ground up, while simultaneously helping American Family Funerals and Cremations to become a viable and successful company.
- Created web-based greeting card company.
- Interviewed all potential employees and hired a team of writers and artists.
- Created unique products tailored to the client's needs and desires, ensuring an optimal final product for each family.
- Established relationships with local businesses, including Hospice, to network and gain new clients.
- Met directly with clients, building a phenomenal rapport, which led to an ongoing list of referrals, eliminating the need to ever advertise.
- Gained an understanding of this industry allowing me create products that would to fulfill the needs of business owners as well as clients and family members.
- Created two company websites, designed business cards, brochures, and products that were easy to modify in order to meet every individual's needs.
- Identified potential risks, implementing mitigation plans to minimize impact on project timelines.
- Prioritized schedules to meet project goals and overall customer satisfaction.
- Engaged in both long and short-term project planning, strategizing for on-time, high-quality deliverables.
- Evaluated proposals from vendors and contractors, selecting those that provided optimal value while meeting project requirements.
- Recognized potential issues with inventory and quality control and engineered changes.
- Prepared reports and presentations to communicate findings and recommendations to decision-makers.
- Optimized resource allocation by developing comprehensive project budgets, closely monitoring expenditures throughout project lifecycles.
- Enhanced team productivity with implementation of new project management software, optimizing workflow and communication.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Analyzed event costs to identify areas of improvement and cost savings.
- Developed creative themes for events and created related activities to engage attendees.
- Created detailed timelines and budgets for events to meet all deadlines.
- Monitored and controlled event expenditures to meet budgets.
- Utilized social media to become aware of any potential competition.
- Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints.
- Developed innovative design concepts for improved brand recognition and customer engagement.
- Produced high-quality mockups for client approval during the iterative design process, saving time on revisions later down the line.
- Presented creative solutions to client challenges, resulting in high levels of client satisfaction and repeat business opportunities.
- Used Adobe Creative Suite, Adobe Photoshop, and several other programs to edit images for use in products, marketing materials and website content.
Telesales Representative
Miller Plant
05.2004 - 05.2025
- Made outbound telephone calls from interested customers to persuasively discuss offerings.
- Increased sales by effectively identifying customer needs and presenting tailored solutions.
- Overcame objections using friendly, persuasive strategies.
- Strengthened brand reputation by delivering exceptional service during each interaction with clients.
- Optimized productivity levels, setting personal goals for daily calls made and deals closed successfully.
- Maintained detailed records of customer interactions, ensuring accurate data tracking for future reference.
- Delivered scripted sales talks to customers reached via manual and automatic dialing systems.
- Minimized lost sales opportunities, following up on leads promptly and maintaining open lines of communication with prospects.
- Reduced call handling time by quickly resolving customer issues and addressing concerns professionally.
- Enhanced customer satisfaction by providing prompt and accurate responses to inquiries.
- Promoted high-quality products confidently knowing they would meet customer''s expectations based on thorough research conducted beforehand.
- Adapted communication styles according to individual client preferences while adhering to professional standards, facilitating rapport building.
- Consistently exceeded sales targets by utilizing effective upselling techniques and persuasive communication skills.
Vice President
A+ Home Aid, Inc,
05.2002 - 05.2005
- As an entrepreneur, I created a health care agency that began with an idea, and became a highly successful company in three separate counties, in only nine months.
- Interviewed, performed background checks, and hired a staff of health care workers.
- Coordinated staff with clientele according to location and availability.
- Formulated list of referrals while maintaining great rapport with clients and family members.
- Established succession planning frameworks to prepare employees for future leadership roles within the organization.
- Acquired licensing for business, healthcare, and the MedWaiver program.
- Developed new revenue streams by identifying growth opportunities and government funding programs.
- Negotiated high-value contracts for new clients and insurance companies.
- Enhanced company profitability by implementing strategic business plans and optimizing operational processes.
- Met with potential clients and family members to establish a relationship of trust and security.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Increased company growth through collaboration with government agencies, social workers, and health care workers.
- Built strong ties between health care workers, clients, and our team of employees.
- Created succession plans to provide continuity of operations during leadership transitions.
- Initiated strategy to drive company growth and increase market share and profitability.
- Managed financial, operational and human resources to optimize business performance.
- Formulated and executed strategic initiatives to ensure our company.
Education
Associate of Arts - Business Administration And Marketing
Bristol Community College
Fall River, MA09.1995
Skills
- Entrepreneurial personality
- Relationship Building
- Work Planning and Prioritization
- Performance Improvement
- Business Development
- Purchasing and planning
- Strategic Decision-Making
- Professional Networking
- Social Media Marketing
- Quality Assurance
- Financial Management
- Sales Development
- Negotiation and Persuasion
- Consulting
Accomplishments
Created successful health care agency.
Created funeral planning and design company.
Built web-based greeting card business.
Timeline
Funeral Planner and Designer
Self Employed at Noah's Faith
09.2011 - 08.2024
Telesales Representative
Miller Plant
05.2004 - 05.2025
Vice President
A+ Home Aid, Inc,
05.2002 - 05.2005
Associate of Arts - Business Administration And Marketing
Bristol Community College
Similar Profiles
Debra SmeilusDebra Smeilus
Teacher's Assistant at Noah's Ark Christian Daycare and PreschoolTeacher's Assistant at Noah's Ark Christian Daycare and Preschool
Toni FranchettoToni Franchetto
Early Childhood Educator at Noah's Ark ChildcareEarly Childhood Educator at Noah's Ark Childcare
April GarciaApril Garcia
Team Member at Noah's BagelsTeam Member at Noah's Bagels
Hannah BurnetteHannah Burnette
Doughnut Decorator at Krispy KremeDoughnut Decorator at Krispy Kreme
Bianca DavisBianca Davis
Executive Administrative Assistant to Director of Engineering and Solutions at Eastman Chemical CompanyExecutive Administrative Assistant to Director of Engineering and Solutions at Eastman Chemical Company