Heidi Casady
North Barrington,IL
Summary
Accomplished National Sales Manager successful at cultivating and leading high-performance teams. Bringing 15-year history of exceeding sales benchmarks, maximizing profits and acquiring valuable new customers. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects, and cultivating solid partnerships. Demonstrated expertise in team leadership and development. Tenacious manager with strategic and analytical approach to solving problems, and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
11
11
years of professional experience
Work History
National Sales Director
Airtower Networks
10.2022 - Current
- Negotiated and closed agreements with large healthcare customers and monitored and analyzed performance metrics of sales team
- Established strong relationships with key clients for long-term business growth and retention
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets totaling over 8M annually
- Responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts
- Liaised with marketing and product development departments to maintain brand consistency
- Forecasted sales and established processes to achieve sales objectives and related metrics
Vice President of Sales
InVita Healthcare(formerly Champion Healthcare Technologies)
12.2019 - 10.2022
- Vice president of sales responsible for coaching and mentoring sales team of business development directors, key account managers and lead generation professionals
- Created strategic plans to develop and close new business opportunities in hospitals and hospital systems
- Executed strategies through web based and on-site presentations to supply chain and C-level decision makers
- Provided automated inventory management software solutions for blood centers, hospital blood banks, hospitals and IDN's
- Recruited, trained, and coached a team of sales directors and key account managers
- Developed and executed territory plan for an 11 state region
- Responsible for personal quota of $600K and team quota of $5M
- Secured new GPO partnerships with Ascension Healthcare/The Resource Group and national contracts with HCA, UHS and THR
- Closed over $750K in ARR in first 6 months
- Built a personal 4x pipeline and a 3x team pipeline
Senior Sales Consultant
Wolters Kluwer
01.2018 - 12.2019
- Responsible for managing the complex and lengthy SaaS sales cycle in the 12-state territory
- Strategized with internal SMEs to design, plan, and implement a quality and needs-driven sales demonstration program for C-level decision-makers
- Generated new customer sales and expands upon existing customer relationships to drive additional/add-on sales revenue
- Provided SaaS for compliance, HR, and finance needs across organizations
- Secured three major contracts within first 10 months totaling over $400K in ARR
- Developed a pipeline of 4x annual quota through innovative lead-generation techniques
- Exceeded Q3 and Q4 goals by 25%
Regional Sales Director
Champion Healthcare Technologies
10.2013 - 01.2018
- Regional Sales Director responsible for selling an entire suite of software and hardware solutions within 14-state territory
- Created strategic plans to develop and close new business opportunities in hospitals and hospital systems
- Executed strategies through web-based and on-site presentations to supply chain and C-level decision makers
- Provided automated inventory management software solutions to improve manual processes, increase patient safety, and help hospitals achieve Joint Commission, CMS, and OIG compliance
- First Regional Sales Director to close over $1M in new client business
- Boosted revenue in territory by 300% in first 12 months and generated over $1.25M in capital equipment sales through channel partnership
- Earned Salesperson of the Year 2014, 2015, 2016 & 2017
- Earned President's Award in 2016 and 2017 for exceeding recurring, one-time, and total revenue objectives
Education
Some College -
University of Illinois At Urbana-Champaign
Skills
- Persuasive negotiator
- Strong leadership ability with a fearless attitude
- Polished presentation skills
- Confident C-Suite directed sales approaches
- Creative and strategic thinker with excellent communication skills
- Sales Quota Management
- Salesforce and HubSpot Software
- Marketing Initiatives
- Team Recruiting and Onboarding
- Interdepartmental Collaboration
- Staff Training and Development
- Solution selling
Timeline
National Sales Director
Airtower Networks
10.2022 - Current
Vice President of Sales
InVita Healthcare(formerly Champion Healthcare Technologies)
12.2019 - 10.2022
Senior Sales Consultant
Wolters Kluwer
01.2018 - 12.2019
Regional Sales Director
Champion Healthcare Technologies
10.2013 - 01.2018
Some College -
University of Illinois At Urbana-Champaign
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