Heidi Clark
Avalon,CA
Summary
Dedicated Hospitality Operations Executive recognized for relentless drive, tenacity, and solid analytical skills. Advanced financial, marketing, business administration and development acumen. A proven advocate for leading a culture of responsibility, quality, and efficiency throughout an organization. Versatile Managing Director with proven abilities across all levels of organizational management. Talented in developing partnerships, overseeing personnel and developing tactical plans to meet strategic goals. Proven leader with significant background in spa, wellness and operational management.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Director of Operations - Financial Analyst
Catalina Island Company
10.2023 - Current
- Oversaw daily operations across multiple departments, ensuring seamless coordination and efficiencies to provide a positive impact on financial statement
- Developed systems and procedures to improve operational and labor usage through analytical analysis and training
- Monitored budget and utilized operational resources.
- Oversaw day-to-day revenues and expense activity per the business unit budget and objectives.
Operations Director Spa and Wellness
Catalina Island Company
08.2021 - Current
- Developed strategic plans for business growth, enabling the company to expand its market share and increase revenue.
- Designed training programs for employees that resulted in increased skills proficiency and higher workplace morale.
- Analyzed performance metrics and identified key areas for improvement, leading to optimized processes across the organization.
Social Media Coordinator
Supracor, Inc.
04.2020 - 08.2021
- Created social media content with consistent content and tone.
- Enhanced online engagement with the creation of compelling content for various platforms.
- Created shareable content that resonated with followers, driving increased engagement rates and audience growth.
- Strengthened brand identity with consistent messaging, tone, and visual elements across all posts.
Executive Division Director
Monterey Plaza Hotel & Spa
06.2016 - 03.2020
- Reduced operational costs by identifying inefficiencies and implementing cost-saving measures.
- Facilitated knowledge sharing within the division by organizing regular workshops, trainings, and team-building activities that promoted continuous learning and improvement.
- Increased revenue generation with an innovative sales strategy incorporating customer insights and market trends.
- Delivered consistent financial results through disciplined budgeting practices combined with rigorous expense tracking.
Director - Spa, Retail, and Wellness Programming
Tenaya Lodge at Yosemite
05.2012 - 05.2016
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
Spa Director/Contract Manager
WTS International, Inc.
05.2010 - 05.2012
- Recruited, hired and trained all new employees.
- Opened and closed spa according to standard procedures.
- Directed all day-to-day operations of busy location in lakefront tourist area.
- Maintained strict compliance with health department regulations, passing all inspections seamlessly.
- Increased staff productivity through effective training and performance evaluations.
- Greeted spa guests warmly to create positive first impression of establishment.
- Managed activities related to staff training, treatment procedures, inventory management and marketing.
- Recorded product sales into spa's weekly income report.
- Utilized promotions, print and digital marketing to attract new clients.
Corporate Director - Spa and Retail
Ocean Properties Ltd.
01.2005 - 01.2009
- Led cross-functional teams to achieve project goals on time and within budget constraints.
- Introduced cutting-edge technology platforms for enhanced data analysis capabilities, leading to more informed strategic decisions.
- Delivered consistent revenue growth with innovative marketing strategies and targeted customer engagement campaigns.
- Developed strategic partnerships for business growth and expansion, strengthening the corporate network.
- Managed organizational change effectively by developing thorough transition plans and providing clear direction to employees.
- Championed relationship building, cross-collaboration and mentorship throughout strategic partners.
- Negotiated high-value contracts with vendors, securing favorable terms that benefited the organization''s bottom line.
- Recruited, trained, mentored and engaged highly successful operations leadership team.
- Trained and guided team members to maintain high productivity and performance metrics.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
Education
Master of Business Administration -
Southern New Hampshire University
Manchester, NHBachelor of Science - Alternative Medicine
Everglades University
Boca Raton, FLAssociate of Science -
Florida College of Natural Health
Pompano Beach, FLAssociate of Science -
Palm Beach Community College
Lake Worth, FLSkills
- Operational Efficiency
- Operations Oversight
- Strategic Planning
- Strategic planning and execution
- Business Management
- Process Improvement
- Leadership training
- Performance Analysis
- Operations Management
- Teamwork and Collaboration
- KPI Tracking
- Business Leadership
- Budget Development
Websites
Certification
- AICPA, CIGMA Strategy Development and Implementation
- AICPA, CIGMA Data Analytics
- HubSpot Academy, Inbound Marketing Certified
- AICPA, Power Bi Series
- AICPA, CIGMA Change Management
Timeline
Director of Operations - Financial Analyst
Catalina Island Company
10.2023 - Current
Operations Director Spa and Wellness
Catalina Island Company
08.2021 - Current
Social Media Coordinator
Supracor, Inc.
04.2020 - 08.2021
Executive Division Director
Monterey Plaza Hotel & Spa
06.2016 - 03.2020
Director - Spa, Retail, and Wellness Programming
Tenaya Lodge at Yosemite
05.2012 - 05.2016
Spa Director/Contract Manager
WTS International, Inc.
05.2010 - 05.2012
Corporate Director - Spa and Retail
Ocean Properties Ltd.
01.2005 - 01.2009
Master of Business Administration -
Southern New Hampshire University
Bachelor of Science - Alternative Medicine
Everglades University
Associate of Science -
Florida College of Natural Health
Associate of Science -
Palm Beach Community College
- AICPA, CIGMA Strategy Development and Implementation
- AICPA, CIGMA Data Analytics
- HubSpot Academy, Inbound Marketing Certified
- AICPA, Power Bi Series
- AICPA, CIGMA Change Management
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