Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
INTERNSHIP EXPERIENCE
Languages
Timeline
Generic

Heidi Diaz

Monroe,CT

Summary

Experienced Marketing Manager and Nonprofit Board Member with a proven track record of 5+ years in leading strategic campaigns, fostering partnerships, and driving engagement. Currently pursuing an MBA to further enhance expertise in marketing and organizational leadership. Demonstrated ability to deliver impactful results in corporate and nonprofit sectors.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Board Member

Are You Dense? Inc.
06.2023 - Current
  • Fostered collaboration among board members, promoting open communication and shared decisionmaking.
  • Collaborated with other board members to develop and execute programs and initiatives to advance organizational mission.
  • Drove strategic planning efforts to align with company vision and long-term objectives.
  • Prepared and presented reports to inform board on organizational progress and goals.

Marketing Manager

Sodexo Campus Services
04.2023 - Current


  • Managed a team of interns to implement a social media strategy that increased followers by 35% over six months.
  • Developed and executed a two-week Hispanic Heritage Month menu campaign in collaboration with the Latin American Student Organization, resulting in a 20% increase in student dining participation
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Leveraged analytics tools to monitor campaign performance, achieving a 25% improvement in email open rates


Specialty Team Member

Whole Foods
09.2022 - 06.2023
  • Greeted patrons in a professional manner, answer questions and resolve issues for overall customer satisfaction
  • Set up displays promoting new products
  • Collaborated with supervisor and team on marketing weekly promotional advertisements

Head Cashier

Easton Village Store
10.2019 - 07.2022
  • Mentored new cashiers, providing comprehensive training that resulted in increased productivity.
  • Maintained a clean and organized work area, contributing to a pleasant shopping environment for customers.
  • Performed store opening, closing, and shift-change actions and kept accurate shift-change logs.

Veterinary Assistant

Schulhof Animal Hospital
03.2019 - 10.2019


  • Maintained a clean and organized work environment while adhering to health and safety standards
  • Positioned animals for diagnostic imaging such as x-rays and scans.
  • Assisted in the administration of medications, vaccinations, and treatments as prescribed by the veterinarian.

Education

MBA - Business Administration

Western Connecticut State University
Danbury, CT
12-2025

Bachelor of Business Administration - Marketing

Western Connecticut State University
12.2023

Associates of Sciences - Accounting

Housatonic Community College
04.2022

Skills

  • Digital marketing
  • Staff management
  • Critical thinking
  • Client communication excellence
  • SEO optimization techniques
  • Microsoft sway
  • Attention to detail

Accomplishments

  • Supervised team of four staff members.
  • Achieved 306.25% increase of social media followers through effective social media campaign/events.
  • Used Microsoft Excel to develop a social media timeline.

Certification

  • Microsoft Excel Certification through Certiport Spring2022
  • X-Culture Global Collaboration Certificate Fall2022

INTERNSHIP EXPERIENCE

Are You Dense Inc, Woodbury, CT June 2023 - August 2024

Publicist and Social Media Developer

  • Develop weekly and monthly editorial calendars to promote company brands on various social media websites
  • Monitor and analyze social media metrics and user-generated content, providing actionable insights and recommendations to drive continuous improvement, resulting in a 15% increase in engagement and a 10% decrease in negative sentiment
  • Create and edit videos for social media platforms


Sodexo, Danbury, CT April 2023 - December 2023

Marketing Intern

  • Pitch ideas to generate and create content featured on social media platforms
  • Develop and execute social media content strategy across multiple platforms resulting in a30% increase in brand awareness and a25% growth in engagement
  • Launch continuous campaigns to boost social media engagement

Languages

Spanish
Native or Bilingual

Timeline

Board Member

Are You Dense? Inc.
06.2023 - Current

Marketing Manager

Sodexo Campus Services
04.2023 - Current

Specialty Team Member

Whole Foods
09.2022 - 06.2023

Head Cashier

Easton Village Store
10.2019 - 07.2022

Veterinary Assistant

Schulhof Animal Hospital
03.2019 - 10.2019

Associates of Sciences - Accounting

Housatonic Community College

MBA - Business Administration

Western Connecticut State University

Bachelor of Business Administration - Marketing

Western Connecticut State University

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