Heidi Gonzales
Marketing Specialist
Temple,GA
Summary
Highly motivated and Multi-talented Marketing Specialist with over 3 years of experience providing high-level support to Marketing teams for Caterpillar dealerships. Flexible team player knowledgeable about both traditional and digital marketing strategies. Proficient in geo-fencing, creating Marketing campaigns, event planning, and communicating with internal and external customers. Demonstrated knowledge of graphic design, copywriting, and project management.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
5
5
Certifications
Work History
Customer Experience Administrator
Yancey Bros Co
01.2023 - 05.2024
- Maintained personnel records and updated internal databases to support document management.
- Handled sensitive information discreetly, maintaining strict confidentiality at all times as required by company policy or legal regulations.
- Improved employee productivity with effective time management strategies for daily tasks.
- Served as a liaison between departments, fostering open communication channels that improved overall organizational function.
- Collaborated with colleagues to develop innovative solutions for improving customer experience.
- Managed challenging situations and resolved issues promptly, ensuring a positive customer experience.
- Collaborated with management to develop strategies for optimizing customer experience.
- Manage 10-20 service surveys and alerts daily.
- Managed awarding on average 30-60 recognitions to stellar
employees for their customer service.
Digital Marketing Coordinator
Yancey Bros
1 2023 - 05.2024
- Create Social Media content on Sprout Social
- Use Adobe Premier Pro for video editing
- Create digital files for a Hispanic Marketing Campaign in Plaza Americas
- Assist in photography, videography, and Marketing event executions
- Marketing strategies and branding
- Performed updating the Spanish website as well as Spanish translations for marketing materials, copywriting, and content.
Hispanic Marketing Initiatives Coordinator
Thompson Tractor & Equipment Sales Inc.
02.2021 - 01.2023
- Assisted in creating various Hispanic Marketing campaigns in Birmingham, Mobile, and Huntsville resulting in over 1,000 inquiries from former customers and new prospects
- Conducted research and analytics to prepare reports on various locations and machinery needs related to the industry trends in the desired demographic
- Provided administrative support, including answering phone calls, responding to emails, and preparing the company's first-ever Hispanic Open House
- Assisted in selling 16 machines to Hispanic customers in 2021 and the first forklift in March of 2022
- Successfully converted over 50% of Hispanic Open House attendees into Thompson Tractor customers
- Schedule meetings with recruitment team for Bilingual employees.
Lead Generation Coordinator
Thompson Tractor & Equipment Sales Inc.
02.2021 - 01.2023
- Entered data, generated reports, and produced tracking documents.
- Collaborated with department heads to develop strategic plans aligning with overall company objectives, fostering a unified approach toward shared goals.
- Enhanced customer satisfaction by responding promptly to on average 1,500 inquiries and addressing concerns professionally per month.
- Coordinated cross-functional teams, resulting in seamless project execution and enhanced outcomes.
- Improved lead generation goals by 15% by implementing targeted marketing strategies based on client demographics.
- Improved lead generation rates with targeted email marketing campaigns utilizing carefully segmented contact lists.
- Boosted lead generation efforts through strategic content marketing initiatives that attracted target audiences.
Education
Associate of Science - Business Administration And Management
Jefferson State Community College
Birmingham, AL 08.2018 - 08.2023
Skills
Strong organization and time management
Photoshop and Illustrator
Photography and Videography
Strategic event planning
Detail-oriented and able to handle multiple tasks simultaneously
Adobe Creative Suite
HubSpot, Hootsuite, PPC, SEO
Office Administration and Customer Service
MS Office
Teamwork and Collaboration
Social and New Media
Market Research
Certification
Microsoft Excel
Languages
English
Spanish
Italian
Timeline
Customer Experience Administrator
Yancey Bros Co
01.2023 - 05.2024
Hispanic Marketing Initiatives Coordinator
Thompson Tractor & Equipment Sales Inc.
02.2021 - 01.2023
Lead Generation Coordinator
Thompson Tractor & Equipment Sales Inc.
02.2021 - 01.2023
Associate of Science - Business Administration And Management
Jefferson State Community College
08.2018 - 08.2023
Digital Marketing Coordinator
Yancey Bros
1 2023 - 05.2024
Microsoft Excel
CPR
Adobe Premier Pro
Sprout Social
WebFX
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