Heidi Hand
Jemison
Summary
Dynamic Brand Manager with expertise in market analysis and social media strategy at RV Roadway of Calera and Opelika, AL. Proven track record in enhancing brand visibility and engagement through innovative marketing campaigns. Skilled in performance monitoring and partnership development, while fostering positive customer relationships, and leading cross-functional teams to achieve successful product launches.
Experienced in creating and implementing comprehensive brand strategies that resonate with target audiences. Utilizes consumer insights and market trends to position brands effectively in competitive markets. Knowledge of cross-functional team collaboration and project management to deliver consistent brand messaging. Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
5
5
years of professional experience
Work History
Brand Manager
Rv Roadway
03.2021 - Current
- Researched market trends to identify customer needs and preferences for strategic planning.
- I manage all social media platforms for both of our locations!
- I specialize in Facebook, Instagram, Google, YouTube.
- My everyday job consists of RV tours, educational walkthroughs, training, and managing the social side of the business.
- Content Creator.
- Website Manager.
- I am the face of RV Roadway.
- Collaborated with cross-functional teams for successful product launches, and coordinated marketing efforts.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Planned, implemented, and tracked sales and marketing strategies to promote brands.
- Developed brand strategies for new product launches and market positioning.
- Collaborated with cross-functional teams to ensure cohesive brand messaging.
- Conducted market research to identify consumer trends and preferences.
- Managed social media campaigns to enhance brand visibility and engagement.
- Oversaw brand budget allocation and resource management for marketing initiatives.
- Analyzed competitor activities to refine branding tactics and strategies.
- Assessed performance of current campaigns against goals set at beginning of projects; adjusted strategy if needed.
- Created launch plans that included strategic objectives, tactics for execution, timelines for completion and budget allocation.
- Collaborated with sales teams on product launches, promotions and pricing strategies.
- Managed budgets for all marketing activities including advertising spend, events sponsorships and promotional giveaways.
- Oversaw and developed strategic marketing and promotional plans for new product roll-outs.
- Conducted market research to identify target customer segments, preferences, and trends.
- Developed online ads and company positioning on social media sites to increase monthly sales.
- Planned, developed, and led negotiation of key business partnerships.
- Strategically devised customer approaches, meeting sales objectives, and capitalizing on emerging opportunities.
- Monitored online conversations about the brand across various channels such as social media platforms and forums.
- Maintained up-to-date knowledge of industry trends so that changes can be incorporated into branding activities accordingly.
- Trained successful business development personnel to optimize marketing performance and learn industry.
- Analyzed competitors' brands and products to develop unique positioning for the company's offerings.
- Sales Professional (When Needed)
- Organized trade shows and conferences to increase brand awareness in key markets.
- Planned advertising campaigns for online, print and other mediums.
- Marketed products and services at tradeshows and promotional events.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Collected and analyzed market research data for use in forecasting.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
- Supervised creation of marketing materials and collateral.
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
Front Office Manager
Tom Williams Collision Center
06.2020 - 01.2021
- Monitored financial transactions at the front desk, ensuring accurate billing procedures, and minimizing discrepancies.
- Created weekly schedules for front office staff members to ensure appropriate coverage during peak hours, or high-demand periods.
- Reconciled end-of-day reports to determine accurate billing and payment processing.
- Resolved guest complaints professionally, maintaining positive relationships with customers for future business opportunities.
- Supervised and guided new employees, and responded quickly to questions to improve their understanding of job responsibilities.
- Conducted regular staff evaluations, providing constructive feedback, and identifying opportunities for professional growth.
- Managed daily front office operations and ensured smooth workflow.
- Oversaw staff scheduling and coordinated team assignments effectively.
- Handled customer inquiries and resolved issues promptly and professionally.
- Maintained organized records and updated client information regularly.
- Collaborated with repair technicians to streamline service processes.
- Trained new employees on front office procedures and customer service standards.
- Responsible for managing the daily operations of the front office, including greeting guests, answering phone calls and emails.
- Performed administrative tasks such as filing paperwork, preparing reports or updating databases when needed.
- Resolved customer complaints promptly and efficiently while maintaining a professional demeanor at all times.
- Provided leadership to ensure that all Front Office team members are delivering excellent customer service.
- Monitored front desk operations on a regular basis to identify areas for improvement or corrective action.
- Answered phones to respond to customer inquiries and transferred calls to appropriate staff members.
- Supervised the preparation of guest bills and invoices ensuring accuracy before issuing them to guests.
- Established strong relationships with corporate clients in order to foster repeat business opportunities.
- Analyzed daily reports such as occupancy rate report, revenue report, prepared by subordinates.
- Maintained accurate records of financial transactions such as cashiering activities, credit card charges.
- Ensured proper maintenance of check-in and check-out log books, reservation logs and other related documents.
- Assisted in recruiting, training, evaluating and developing staff members in order to maintain high standards of performance.
- Developed and implemented strategies to maximize guest satisfaction and optimize operational efficiency.
- Created and optimized employee schedules for shift coverage.
- Conducted staff performance evaluations to monitor progress and individual skills.
- Conducted transactions, confirming patient information, and processing according to standard protocol.
- Ensured compliance with hotel policies and procedures as well as local, state and federal regulations.
Education
High School Diploma -
McAdory High School
McCalla, AL05-2019
Skills
- Market analysis
- Partnership development
- Sales support
- Brand strategy
- Social media strategy
- Sales tracking
- Marketing expertise
- Brand positioning
- Performance monitoring
- Website management
- Marketing communications
- Brand-building strategies
- Influencer marketing
- Market research
- Social media management
- Advertising campaign planning
- Content creation
- Brand strategy development
- Performance analysis
- Budget management
- Negotiation skills
- Problem solving
- Effective communication
- Team leadership
- Training and development
- Cross-functional collaboration
- Customer relationship management
- Time management
- Customer segmentation
- Promotion development
- Commercial plan development
- Consumer insights
- Marketing support
- Strategy development
- Advertising management
- Growth tracking
- Analytics reporting
- Product management
- Campaign planning
- Creative direction
- Sales strategy
- Multi-media communication
- Budget development
- Trade show management
- Advertising coordination
- CRM management
- Photography direction
- Target audience identification
- Lead prospecting
- Sales monitoring
- Social media campaigns
- Staff coaching
- Campaign performance tracking
- Event coordination
- Merchandising strategy
- Data analytics
- Budgeting and allocation
References
References available upon request.
Timeline
Brand Manager
Rv Roadway
03.2021 - Current
Front Office Manager
Tom Williams Collision Center
06.2020 - 01.2021
High School Diploma -
McAdory High School