Heidi Ifft
Talent Manager / President
Marina del Rey,CA
Summary
Dedicated Talent Manager and business owner with 27 years of industry experience and a well developed entertainment network. Possessing a reputation as a formidable negotiator and client advocate. Tremendous eye for talent and mind for plotting career strategy. Also extremely talented writer with keen acumen for developing and representing TV and Film projects.
Overview
33
33
years of professional experience
Work History
Talent Manager
Bamboo Management
Los Angeles, CA
08.1999 - Current
- Managed professional affairs for clients such as directing Talent Agents, Publicists, Film/TV Productions, Marketing, Social Media and Advertising activities.
- Create a strategic plan for each client, devise and implement tactics to reach each client's career goals.
- Spearhead successful Emmy campaigns. Oversee and organize studio PR, client publicity, stylists, hair, makeup personnel, etc.
- Developed contacts with individuals and organizations, applying effective strategies and techniques to promote client success.
- Met with clients to discuss goals and develop strategies for Film/TV career success.
- Operated day-day-day business operations accurately and efficiently.
- Used Microsoft Word and other software tools to create documents and other communications.
- Met with Producers, Directors, Casting Directors to discuss Film/TV projects and advocated for clients well-suited for specific work.
Talent Manager
Somers Teitelbaum David
Los Angeles, CA
05.1993 - 07.1998
- Represented high-profile and celebrity actors, writers, directors and comics, and managed all facets of professional careers.
- Managed business and financial affairs for clients such as arranging travel and lodging and directing marketing and PR activities.
- Directed development of STD-owned television and film projects.
- Responsibilities also included client acquisitions, talent development, writer/director development, and theatre.
- Negotiated with agents, promoters and union officials regarding client contractual rights and obligations.
- Collaborated with Casting Directors and Producers to pursue leads and pitch potential representation.
- Met with clients to discuss goals and develop strategies for career success.
Vice President of Marketing
Adams Manufacturing Co
Portersville, PA
01.1992 - 06.1993
- Directed all consumer-targeted marketing activities, including advertising, packaging, new product development, pricing, public relations, trade shows and other sales promotions for the consumer products division
- Introduced products into international territories, including Mexico, South America, Germany and Canada.
- Department expanded by 60%.
- Reported directly to CEO.
- Supported business development efforts and coordinated with V.P., Sales on all campaigns and conventions.
- Coordinated teams of design and implementation professionals to manage all project objectives.
- Redesigned packaging to innovate branding and new product strategies.
Creative Director
Iconoclastic Marketing
Pittsburgh, PA
07.1990 - 01.1992
- Revamped work strategies and processes to accomplish agency objectives.
- Established procedures and quality standards for department.
- Wrote, produced and directed television, radio and print advertising campaigns, based on client needs as analyzed in marketing environments.
- Managed and controlled all business operations of partnership formed with a local design firm.
- Designed and conducted quantitative and qualitative research to measure client needs and used research to determine marketing objectives and strategic methods to meet those objectives.
- Acquired seven major clients and won advertising awards.
Account Executive
Marmion Litman, Inc.
Pittsburgh, PA
02.1988 - 09.1990
- Wrote and produced television, radio and print advertising for five major accounts with advertising budgets in excess of $4 million
- Directed media planning, creative strategy, direct marketing, market research and public relations implementation for those accounts.
- Designed creative strategy and wrote award-winning direct-mail campaign that obtained a 50% return rate.
- Created and directed all clients advertising budgets.
Education
Master of Arts - Marketing Communications/Advertising
Point Park University
Pittsburgh, PABachelor of Arts - Rhetorical Communication
University of Pittsburgh
Pittsburgh, PATelecommunications
The Ohio State University
ColumbusPlaywriting And Screenwriting
UCLA
Los Angeles, CASkills
Contract evaluation
Strategy development
Talent scouting
Detail-oriented
Critical thinking
Analytical skills
Leadership
Interpersonal Communication
MS Office
Responsible
Computer skills
Multitasking abilities
Scheduling
Client Contract Negotiation
Screenwriting
Photo Retouching
Video Editing
Social Media
Management Philosophy
Management Philosophy Don't sign actors simply because they are lucrative. Sign actors because they are talented and therefore, will be lucrative.
Accomplishments
Semi-Finalist Nichols Screenwriting Fellowship (AMPAS), NWA Fiction Contest (3rd Prize), Golden Quill Nominee - Eastern Region, Golden Quill Honorable Mention - Eastern Region, Golden Quill Award, Nominee - National, Addy Award, Matrix Award , University of Pittsburgh Dean’s List, Ohio State University Dean’s List, Point Park Distinguished Graduate Student, Published Writer.