HEIDI JEHLICKA
NASHVILLE,TN
Summary
Collaborative and encouraging leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
20
20
years of professional experience
4
4
years of post-secondary education
Work History
Vice President Operations| Integrator
Orbit Investments, Land Profit Generator
Phoenix, AZ
09.2021 - Current
- Direct and lead the organization’s business operations
- Motivate and leads a high-performing management team with direct oversight of five departments and division heads of Marketing, Coaching, IT, Financial Services, and Human Resources
- Manage the overall strategy, purpose, and vision of the entire human resource, coaching, customer service, fulfillment, IT, and financial services departments
- Provide strategic vision to the organization that translates into actionable steps for growth, efficiencies, and overall customer satisfaction
- Implementation of KPIs – Key Processes, Key Performance, Key Profits
- Developed and implemented Standards of Operating Performance across all departments
- Responsible for the P&L and budget development for 2022, increased revenue by 7%
- Implemented effective recruiting, onboarding, training, performance management, and retention, decreased turn over by 50%
- Prepared annual budgets with controls to prevent overages
- Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits. Self implemented EOS
- Clarified roles, responsibilities and expectations of staff. Implemented quarterly goals and accountability standards for each role.
Senior Vice President Operations | Multifamily
Southern Land Company
Nashville, TN
01.2021 - 08.2021
- Responsible for management and oversight of a class A lease-up and class A operating portfolio – Tennessee, Nevada, Colorado, Texas, New York, Pennsylvania, and North Carolina
- Strategic leadership for Talent management, Operational systems training, Sales training, and Compliance training
- Developing property management policies and procedures and establishing KPI’s for each department
- Led restructuring and turnaround through development of new leadership team. Direct oversight of property management leadership team, resulting in improved communication and business efficiencies.
- Designed and executed Lease-Up strategies, Go to Market Strategies, and Operating portfolio marketing
- Manage vendor relationships and negotiate portfolio strategy and pricing
- Responsible for the P&L of the entire portfolio and property performance
- Including all aspects of the business unit: Strategy, Budget, Sales, Marketing, Operations, Finance, Technology, Recruiting, and Administrative
- Cultivated positive relationships with employees by implementing monthly town hall events to resolve issues, provide feedback and brainstorm
- Used market insights to capitalize on key business opportunities for new advantageous partnerships
- Increased workflow by analyzing data and maximizing opportunities for improved productivity across several areas
- Identified opportunities to improve business process flows and productivity
Senior Vice President Marketing and L & D
The Bainbridge Companies
Wellington, FL
07.2018 - 01.2021
- Responsible for brand development, developing go to market strategies for all new developments
- Brand Management and Omni channel marketing for activation for more than 20 brands across the US.
- Identified low-cost opportunities to increase visibility and drive traffic
- Executed award-winning marketing plans that exceeded lease-up goals, delivering five of the fastest lease-up communities in company history
- Managed five -member marketing team comprised of graphic designer, 4 regional marketing managers and marketing coordinator.
- Digital strategies related to website design, SEM and SEO, paid social media, email marketing, lead nurturing, artificial intelligence lead management, and reputation management
- Redesigned user experience, site functionality and online merchandising to increase sales.
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
- Corporate Branding and Corporate Communications including website redesign and corporate rebranded launch for Bainbridge Companies
- Public Relations – Crisis management
- Lead a 3-person training and employee development team
- Created and implemented a training platform for corporate and onsite team members, The Bainbridge University
- Budget development for the entire portfolio of 20 operating businesses - Contract negotiation for advertising and marketing expenses
Director of Operations
Advenir Real Estate Management
Aventura, FL
01.2012 - 01.2018
- Revenue Management, Marketing, and Employee Development
- Marketing and Advertising Management for a national portfolio – Texas, Colorado, Alabama, Louisiana, and Florida – 41 communities
- Direct oversight of the Regional Management team
- Yield Star Revenue Management – Responsible for all revenue generation from new residents and renewing residents
- Software systems training and implementation
- Implementation of Advenir University | Recruitment of all on-site team members and Team Member Training
- Corporate Branding Website design and re-launch of corporate rebranding initiatives
- Developed and implemented corporate Standards of Operating Performance
- Budget development for the Operating Portfolio, Lease Up, and Value Add Portfolio
- Responsible for overall profitability of the portfolio and property performance, and monthly financials
National Director Marketing and L&D
Dominium
Plymouth, MN
01.2009 - 01.2012
- Marketing and Advertising Management for a national portfolio of 25,000 apartment homes
- Negotiate national contracts and procurement of all marketing and advertising vendors
- Managed marketing and advertising budgets
- Implemented digital marketing strategies
- Reputation Management and Social Media
- Corporate branding initiative that the included launch of the corporate website and branded collateral materials
- Marketing and leasing trainer
- Manage a staff of eleven marketing professionals
Assistant District Operations Manager, Skills Instructor
CORT
Bloomington, MN
01.2006 - 01.2009
- Managed a staff of sixty employees: warehouse, administration, retail, and rental sales
- Financial Responsibility for a nine-million dollar budget, obtained a 30% EBIT for three years running
- Prepared Annual Budget and Marketing Presentations
- Created and managed all advertising (Internet, Print, Radio, and Television)
- Procurement and Asset Management of 25 million dollars in assets
- Professional Selling
Senior Regional Sales and Marketing Director
Village Green Companies
Farmington Hills, MI
01.2002 - 01.2006
- Manage a portfolio of properties in Multi-Family Housing and twenty-five Sales Managers
- Synchronized project coordination for new construction properties, including market research, marketing plans, action plans
- Developed extensive outreach programs for each sales team
- Project Manager of eight Brand New Construction properties liaison between Architecture Firm and Owner
- Developed and managed budgets for the entire portfolio, P& L responsible – 15 business entities
- National Continuing Education Instructor
Education
MBA -
Fitchburg State University
05.2020 - 12.2021
Professional Certificate in Digital Marketing -
Northwestern University – Kellogg School of Management
08.2020 - 03.2021
Bachelor of Science - Marketing
St Mary’s University
08.2010 - 05.2012
Skills
Operations Management Financial Management Human Resource Managementundefined
Timeline
Vice President Operations| Integrator
Orbit Investments, Land Profit Generator
09.2021 - Current
Senior Vice President Operations | Multifamily
Southern Land Company
01.2021 - 08.2021
Professional Certificate in Digital Marketing -
Northwestern University – Kellogg School of Management
08.2020 - 03.2021
MBA -
Fitchburg State University
05.2020 - 12.2021
Senior Vice President Marketing and L & D
The Bainbridge Companies
07.2018 - 01.2021
Director of Operations
Advenir Real Estate Management
01.2012 - 01.2018
Bachelor of Science - Marketing
St Mary’s University
08.2010 - 05.2012
National Director Marketing and L&D
Dominium
01.2009 - 01.2012
Assistant District Operations Manager, Skills Instructor
CORT
01.2006 - 01.2009
Senior Regional Sales and Marketing Director
Village Green Companies
01.2002 - 01.2006
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