Summary

Overview

Work History

Education

Skills

Timeline

Heidi Lechner

Benicia,CA

Summary

Senior Manager, Demand Generation Marketing with over a decade of experience leveraging advanced marketing technologies to drive lead generation and optimize ROI. Expert in CRM integration, marketing automation, and account-based marketing, with a proven track record of increasing qualified leads by 20% and boosting team productivity by 30%. Adept at utilizing AI-driven analytics tools to enhance strategic business initiatives and achieve measurable results.

Overview

years of professional experience

Work History

Senior Manager, Demand Generation Marketing

Caregility

03.2023 - Current

Marketing Operations Manager

Xplor Technologies

03.2022 - 03.2023

Marketing Automation Manager

Karmak, Inc

03.2021 - 03.2022

Enhances lead generation and MQL conversion by 18% through refined CRM alignment
Implements performance metrics and offers valuable feedback to improve team productivity
Utilizes customer segmentation to foster high-value account relationships
Aligns marketing efforts with sales strategies to optimize account-based marketing
Analyzes and optimizes ad campaigns, achieving significant ROI improvements
Pioneers advanced analytics tools, significantly enhancing lead scoring accuracy and driving a 20% increase in qualified leads
Optimize cross-functional workflows, reducing campaign turnaround time by 30% and boosting overall team productivity
Implemented marketing automation workflows with HubSpot and Pardot, enhancing process efficiency
Developed data-driven strategies, boosting lead generation by 30% and optimizing ROI
Created predictive analytics models, refining campaign accuracy and reducing ad spend by 10%
Analyzed customer data to identify trends, refine target segments, and improve personalized marketing
Analyzed market trends to optimize campaign strategies, enhancing targeting precision and boosting conversion rates by 18%
Conducted in-depth audits of marketing processes, identifying inefficiencies and reducing operational costs by 15%
Implemented multi-channel marketing strategies, driving 30% increase in lead generation
Developed and executed business growth strategies, achieving measurable profit increases
Managed marketing automation through Pardot, HubSpot, and Salesforce, enhancing engagement
Identified and resolved business challenges, improving operational efficiency
Optimized lead nurturing processes, significantly increasing conversion rates by 18%
Coordinated cross-functional teams to enhance CRM efficiency, reducing response time by 15%

Marketing Manager

Platinum Select Nursing, LLC

03.2020 - 02.2021

Marketing Consultant - Freelance

JARS, LLC

11.2018 - 02.2020

Digital Marketing Manager

IDEX Health & Science

08.2013 - 10.2018

Developed and launched a content marketing strategy that boosted customer engagement by 18%
Conducted market research to identify trends, increasing ROI by 15%
Implemented data-driven decisions, enhancing campaign efficiency and cutting costs by 12%
Executed SEO strategies, driving a 25% rise in organic search traffic
Managed PPC programs, optimizing content and budget for measurable results
Led email marketing campaigns, increasing open rates by 20% through precise targeting
Optimized marketing analytics tools, enhancing data accuracy and driving a 15% improvement in campaign performance
Conducted market research to identify new business opportunities, achieving a 25% conversion rate
Developed and led Social Selling Workshops, enhancing team skills and client engagement
Managed risks and identified operational issues, optimizing client performance and profitability
Implemented advanced SEO and SEM techniques, boosting organic search rankings and site traffic by 40%
Analyzed consumer data to refine marketing tactics, resulting in a 20% increase in lead generation
Developed and executed digital marketing strategies, leveraging Salesforce and Pardot analytics
Optimized campaign performance across multiple platforms, achieving measurable improvements
Led website development and maintenance using Magento, managing organization-wide websites
Created targeted content for the biotechnology sector, including press releases and blogs
Eager to learn quickly and work diligently, consistently meeting deadlines and demonstrating strong work ethics
Spearheaded CRM integration with Salesforce, enhancing customer segmentation and engagement, resulting in a 20% increase in lead conversion rates
Conducted in-depth market analysis to identify trends, optimize ad spend, and increase ROI by 15% on digital campaigns