Summary
Overview
Work History
Education
Skills
Timeline
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Heidi Marsh

Redondo Beach

Summary

Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic.

Overview

8
8
years of professional experience

Work History

Co-Founder, Chief Strategy Officer

MonsterVue
07.2020 - Current
  • Evaluated market trends to identify emerging opportunities and inform strategic decision making.
  • Conducted target market research to scope out industry competition and identify advantageous trends.
  • Secured lucrative retail and experiential partnerships by establishing strong relationships with key industry players.
  • Developed marketing materials and campaigns to boost brand awareness and customer engagement.
  • Identified business development challenges and customer concerns for proactive resolution.
  • Increased company revenue by developing and implementing innovative marketing strategies.
  • Networked with other businesses and customers to increase sales opportunities and contacts.
  • Prepared annual budgets with controls to prevent overages.
  • Clients: NFL, Golf Channel, Vineyard Vines, Allbird, GUESS Jeans, DKNY, Bloomingdale's, M&M's, Netflix, Secret Deodorant, Betty Crocker, Google Home, Universal Pictures, Sony Pictures

Vice President, National Accounts

ABC Imaging
11.2019 - 07.2020
  • Championed a client-centric approach to account management, leading by example and setting high standards for team performance.
  • Fostered a culture of continuous improvement by regularly reviewing processes and soliciting feedback from team members on potential areas for enhancement.
  • Established strong relationships with key stakeholders within national accounts, enhancing collaboration opportunities.
  • Ensured consistent achievement of sales targets by closely monitoring progress toward goals and providing coaching/support as needed.
  • Spearheaded initiatives to improve customer service levels, leading to higher retention rates among existing clients.

VP of Sales and Business Development

Firefly
02.2018 - 03.2020
  • Led successful sales teams, fostering a collaborative environment focused on achieving targets and increasing revenue.
  • Expanded customer base through targeted business development initiatives and strategic partnerships.
  • Developed comprehensive sales plans to capture new markets and improve overall company growth.
  • Mentored junior staff to enhance their skills, resulting in improved performance and career advancement opportunities.
  • Negotiated high-value contracts with key clients, securing long-term business relationships and profitable deals.
  • Delivered presentations at industry conferences showcasing company capabilities while generating interest in our offerings among prospective clients/partners alike attending such events held nationwide or even internationally when applicable as per global

Vice President of Business Development

Varick Programmatic Media
12.2015 - 02.2018
  • Negotiated contracts with key clients, securing long-term commitments and favorable terms for the company.
  • Optimized sales processes to improve efficiency and close rates on deals.
  • Established robust pipelines of potential clients through effective networking initiatives.
  • Formulated custom solutions for clients based on their unique requirements, resulting in enhanced satisfaction levels.
  • Implemented data-driven approaches to optimize lead generation efforts, resulting in higher conversion rates.
  • Expanded market share by identifying and securing new business opportunities.

Education

Bachelor of Arts - Political Science And French

University of San Diego
San Diego, CA
05.1993

Skills

  • Business Development
  • Strategic Partnerships
  • Strategic Visioning
  • Customer Relations
  • Sales Growth
  • Executive Leadership
  • Analytical and Critical Thinker
  • Client Engagement
  • Relationship and Team Building
  • Partnership cultivation
  • Cross-Functional Collaboration
  • Goal Setting

Timeline

Co-Founder, Chief Strategy Officer

MonsterVue
07.2020 - Current

Vice President, National Accounts

ABC Imaging
11.2019 - 07.2020

VP of Sales and Business Development

Firefly
02.2018 - 03.2020

Vice President of Business Development

Varick Programmatic Media
12.2015 - 02.2018

Bachelor of Arts - Political Science And French

University of San Diego

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Heidi Marsh