Summary
Overview
Work History
Education
Skills
Timeline
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Heidi Menarchik

Washington,DC

Summary

Dynamic and results-driven Supply Chain expert with a proven track record of building strong relationships with cross-functional teams, suppliers, and factories. Skilled in sourcing high-quality materials and strategically allocating them to top-tier factories to ensure exceptional product outcomes. Passionate about solving complex challenges with creativity and pragmatism, consistently aligning solutions with financial and organizational goals. Recognized for collaborative leadership, keen attention to detail, and a commitment to driving operational excellence while delivering measurable results.

Overview

30
30
years of professional experience

Work History

Director, Product Development

Hobo
01.2023 - Current
  • Grow a robust portfolio of manufacturers while reducing reliance on China by expanding to a diverse range of countries, including India, Cambodia, and Vietnam. This strategy mitigates risk, enhances flexibility, and leverages specialized manufacturing skills.
  • Manage costing processes by reviewing cost breakdowns for accuracy, ensuring achievement of IMU goals for both mainline and off-price channels while aligning with merchandising pricing structure requirements. Increased overall IMU by X YOY through strategic sourcing and factory allocations, optimizing material costs while maintaining product quality and supplier relationships.
  • Conduct detailed reviews of salesman sample needs seasonally (reducing units by X, shipping expenses by X) to optimize cost savings by strategically balancing production timing, shipping rates, and design updates. Ensured the sales team received high-quality samples closely aligned with final production, maximizing sales team effectiveness and customer buy-in to drive increased sales.
  • Proactively source and vet new leather articles from multiple suppliers, presenting fresh options to inspire the design team and revitalize the core product offering. Ensure new materials balance an elevated aesthetic and quality with margin-improving price points. Strategically reassigned core groups to factories to ensure consistent production capacity while supporting diversification and growth initiatives.
  • Sourced and evaluated multiple suppliers across various countries to nominate the best options, enabling successful negotiations for competitive pricing and ensuring consistent quality for key components such as linings, packaging, and hardware across multiple factories.
  • Developed comprehensive calendars for mainline, off-price, and the new Hobo GO non-leather line, establishing clear team milestones to ensure timely execution. Strategically leveraged timelines to accommodate surprise initiatives, including fast-track items, marketing campaigns, GWP programs, and other unexpected priorities, maintaining flexibility and seamless workflow across all projects.
  • Mentor and develop my Associate into a confident and capable leader by providing ownership of key responsibilities, fostering independent decision-making, and guiding her through strategic discussions. Additionally, develop high functioning cross-functional team, helping them prioritize tasks, stay motivated, and able to meet calendar deadlines, creating a more cohesive and productive environment. Empower my Associate and other team members to confidently manage responsibilities and maintain operational continuity during my absence.

Manager, Product Development

Hobo
05.2010 - 12.2022
  • Streamlined design process and tech pack submission to be more efficient, organized and to meet calendar goals. Improved project efficiency with strategic planning, resource allocation, and time management practices. Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects and business operations.
  • Compiled and reviewed all technical packages to ensure BOMs and specifications were accurate and met quality and affordability standards, reducing errors, factory miscommunication, and improving proto timing efficiency. Maintained daily communication with factories and suppliers to address questions, relay standards, and clarify design requirements.
  • Coordinated with cross functional teams to manage design turn in within calendar milestones, development status and final handoff to production.
  • Scheduled and tracked all pre-production samples to ensure exact execution of final design. Reviewed and approved all production materials and resolved any variances with suppliers, merchandising, design and production to maintain timely delivery of finished goods.
  • Reviewed and communicated style and material minimums, material costs and lead times with design production and merchandising. Negotiated advantageous terms.
  • Collaborated with the design team to source on-brand materials, suppliers, and techniques, ensuring alignment with trends, quality, and cost targets while presenting alternative sources to optimize pricing options.

Marketing Analyst

Reveal MedSpa
04.2008 - 05.2010
  • Reviewed sales team KPIs to analyze close rates, customer retention, and engagement metrics, providing actionable insights to enhance sales performance and drive revenue growth.
  • Developed and conducted sales team education programs, equipping team members with data-driven strategies to improve customer interactions and close rates.
  • Evaluated advertising spend efficiency, ensuring campaigns remained within budget while optimizing ROI across digital and traditional marketing channels.

Sales and Marketing Representative

NVR Inc, Ryan Homes
01.2006 - 02.2008
  • Delivered consultative sales presentations and managed the entire sales process, from marketing and prospecting to settlement, while maintaining a portfolio of mortgage programs for qualified customers.
  • Developed buyer profiles by analyzing past sales and current traffic trends to create targeted marketing campaigns—including direct mail, flyers, internet blasts, and client follow-ups—while conducting industry analysis to optimize pricing strategies and outperform competitors.
  • Utilized creative problem-solving and available resources to secure sales and settlements in a challenging housing market with declining demand and stricter mortgage guidelines.
  • 2006 Sales Volume Award, 95% Customer Satisfaction Rating

Buyer, Small Leather Goods, Belts and Gifts

Hecht's Department Stores
01.2005 - 01.2006
  • Drove sales and profitability for an $18 million business across 82 division stores by increasing average unit retail by 20% year-over-year. Achieved this through the development of a clearly defined Good/Better/Best vendor and pricing strategy, optimized stock levels of key items, and minimized markdowns to enhance profit margins.
  • Achieved #1 ranking in the belt category across May Company with a 12% year-over-year sales increase, a 4-point improvement in gross margin, and a 30% increase in turnover. Drove results by streamlining assortments to simplify and strengthen key idea statements.
  • Strategically managed inventory levels and open-to-buy by accurately forecasting sales trends, closely monitoring product deliveries, and addressing slow-selling products to optimize turnover. Created financial flexibility to reinvest in best-sellers and capitalize on margin-building opportunities.

Buyer-in-Training

Hecht's Department Stores
07.2001 - 12.2004
  • Achieved sales plans for Girls' 2-6X Dresses with the strongest sales trend for the May Company in this division, while surpassing year-over-year sales plans by 6% in Girls' Swimwear and 5% in Girls' Outerwear.
  • Managed a $23 million buying responsibility within a $56 million Women's Fragrance business, achieving the #1 ranking for the May Company in this division. Drove sales growth by improving brand penetration (+2% YOY for Donna Karan, +4% YOY for Chanel) and optimizing assortments by eliminating tertiary products and removing underperforming brands. Partnered with Account Executives to monitor brand trends, manage stock and sales flows, and achieve stock plans, improving turnover by 8% YOY. Negotiated advertising campaigns, coordinated new brand launches, and supported visual setups and training seminars to drive sales and meet store needs.

Assistant Product Coordinator, Corporate Buyer

Dillard's
06.2000 - 06.2001
  • Played a key role in the development, sourcing, planning, buying, and promotion of private label and corporate programs for Ladies' Accessories across 336 stores. Traveled internationally to collaborate with manufacturers, ensuring product specifications, quality standards, and competitive pricing. Presented to the company's buying staff to align strategies and support sales initiatives.

Southeast Division Buyer

Dillard's
07.1997 - 06.2000
  • Casual Collections for Large Sizes (2000)
  • Ladies' Fashion Accessories (1997-2000),
  • Optimized purchasing strategies by forecasting demand, planning assortments, and leveraging sales data and market trends to adjust assortments and pricing, driving revenue and margin growth for division's 75 stores.

Assistant Buyer

Dillard's
04.1997 - 06.1997


  • Assisted in creating product assortments, designing advertising layouts, and executing and tracking product orders to ensure timely delivery and alignment with sales goals. Maintained complete documentation and records of all purchasing activities.

Area Sales Manager

Dillard's
02.1996 - 04.1997
  • Children's Clothing and Women's Lingerie Departments, Ocoee, FL (August 1996 - April 1997)
  • Shoe Departments, Lake Wales, FL (February 1996 - August 1996)
  • Merchandised, staffed, and trained for both new store openings.

Executive Trainee

Dillard's
06.1995 - 01.1996

Education

Bachelor of Arts - Fashion Merchandising

Florida State University
Tallahassee, Florida
05.2001 -

Skills

Product Lifetime Management

Cross-Functional Collaboration

Product Development and Sourcing

Strategic Planning and Execution

Cost Management

Vendor Relationship Management

Timeline

Director, Product Development

Hobo
01.2023 - Current

Manager, Product Development

Hobo
05.2010 - 12.2022

Marketing Analyst

Reveal MedSpa
04.2008 - 05.2010

Sales and Marketing Representative

NVR Inc, Ryan Homes
01.2006 - 02.2008

Buyer, Small Leather Goods, Belts and Gifts

Hecht's Department Stores
01.2005 - 01.2006

Buyer-in-Training

Hecht's Department Stores
07.2001 - 12.2004

Bachelor of Arts - Fashion Merchandising

Florida State University
05.2001 -

Assistant Product Coordinator, Corporate Buyer

Dillard's
06.2000 - 06.2001

Southeast Division Buyer

Dillard's
07.1997 - 06.2000

Assistant Buyer

Dillard's
04.1997 - 06.1997

Area Sales Manager

Dillard's
02.1996 - 04.1997

Executive Trainee

Dillard's
06.1995 - 01.1996

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Heidi Menarchik