Heidi Miller
Kailua-Kona,HI
Summary
Dedicated B2B cloud and SaaS technology content marketer with 18 years’ experience developing and executing successful content strategy, digital marketing, and social media marketing programs. Seeking an opportunity to create and implement digital marketing programs that drive measurable results and growth.
Overview
33
33
years of professional experience
Work History
Sr Program Manager, Blog and Social
Amazon Web Services
04.2021 - Current
- Managed, and scaled blog and social media programs to increase awareness, engagement, and sales for AWS Marketplace.
- Blog content includes technical tutorials on cloud cyber security, devops, machine learning, and containers.
- Blog management: Manage 100+ cross-functional internal blog authors (primarily solution architects) and external vendors, primarily in cyber security.
- Blog results: Generated a 147% YoY increase in unique visitors (UVs) and 33% YoY increase in attributed gross software sales (GSS) to WordPress blog. Blog channel generated $96M in annual gross software sales.
- Social media management: Decreased time to publish by 32% YoY using Workfront ticketing and sprints
- Social media strategy: Introduced new content types, ratios, and cadence, and used Sprinklr analytics, Canva, and Adobe After Effects to create engaging content, increasing clickthrough rate (CTR) by 818% YoY.
- Social media results: Achieved 179% attainment of social media program awareness goal and 162% attainment of engagement rate goal in 2022; 151% attainment for 2023 YTD.
Content Marketing Manager
Amazon Web Services
08.2017 - 04.2021
- Strategized, launched, and documented blog, social media, and customer reference programs to increase awareness of and engagement with AWS Marketplace and its sellers.
- Blog content included technical tutorials on cloud security, devops, machine learning, and data and analytics.
- Blog program: Increased traffic by an average 94% YoY each year for the first three years and 33% after that
- Blog tools: Used Adobe Analytics and Tableau for blog traffic and engagement measurement.
- Social media program: Strategized, launched, and scaled social media program, including authoring posts, creating graphics, boosting posts, and testing and optimizing post formats and graphics covering cloud security, devops, and data and analytics.
- Social media results: Increased engagement rate by an average 75% YoY each year.
- Social amplification program: Launched social media employee amplification program (GaggleAmp and then EveryoneSocial) and grew it to over 1,200 members
- Case study program: Streamlined customer reference program, including aligning goals with category and geo leads, customer advisors, and other stakeholders; designed and delivered ongoing education, and managed agency vendors.
- Case study results: Exceeded publication goals by at least 47% each year
- Operational excellence: Improved operational excellence and program awareness by creating and maintaining documentation via three program wikis.
- Operational transparency: Combatted information silos by establishing an internal newsletter, which earned a 92% open rate and director-level kudos.
Digital Marketing Manager
TimeXtender
08.2016 - 07.2017
- Developed and executed successful B2B digital marketing campaigns in HubSpot for SaaS data warehouse automation provider to drive customer engagement and increase brand awareness.
- Created inbound lead generation campaigns and email lead nurture workflows.
- Managed blog editorial calendar and six-person blogging team.
- Managed WordPress website content using Divi and amplified engagement through social media.
- Developed inbound lead generation campaigns and lead nurture workflows, with an average 40% open rate and 12% clickthrough rate (CTR).
- Implemented paid SEM ad campaign that tripled site traffic and generated hundreds of leads.
- Initiated email newsletters with 30% open rate and 6% CTR.
Chief Marketing Officer
Spoken Communications
06.2009 - 07.2016
- Developed and implemented B2B cloud SaaS marketing strategy and overall communication plans to increase awareness and engagement for B2B cloud-based platform for call centers.
- Strategized and managed corporate branding and messaging and a consistent voice; developed press releases and media advisories; strategized and implemented content marketing campaigns and social media engagement.
- Newsletter coordinator: Created email newsletters in HubSpot with a 25% open rate and 6% CTR.
- Blog and social strategist: Developed blog content strategy resulting in a 30% increase in site traffic, managed three direct reports.
- Social media manager: Increased engagement across all social media properties
- Digital campaign manager: Conducted six successful whitepaper and webinar lead generation campaigns
- Event organizer: Initiated, strategized, and implemented the company’s first user conference
- Sales enablement specialist: Strategized and developed branded sales collateral, including video and live demos.
Podcast Host
Self
03.2005 - 09.2021
- Created, produced, and hosted a relationship advice hobby podcast. Engaged listeners through social media platforms and live events to increase listenership and engagement.
- Produced over 600 episodes over 17 years earning 8.8M downloads and several awards.
- Gained 18K Facebook followers and 10K Twitter followers.
- Gave keynotes, spoke on panels, and taught sessions at SXSW and other events.
- Authored a related ebook.
Podcast Producer
Social Media Breakfast Seattle
01.2009 - 01.2011
- Booked guests for on-air interviews.
- Developed schedules for production, editing, and duplication for timely delivery.
- Expanded reach of messaging by 3x through podcasts
- Increased discoverability of live events to drive 20% higher attendance.
Social Media Community Manager
John S. and James L. Knight Foundation
03.2008 - 06.2009
- Increased participant engagement in the Knight News Challenge through social media outreach, including blogs, podcasts, Facebook, and Twitter.
- Increased traffic to the Knight News Challenge 47% YoY.
- Achieved 10x the blog coverage YoY.
- Brought 400 attendees out to live meetups.
Conference Presenter
Self
01.2000 - 01.2008
- Rehearsed scripts to present a fluid and error-free program at live events.
- Provided presentation consulting to ensure optimized sales presentations.
ESL/Technology Coordinator
McDougal Littell
01.1997 - 01.2000
- Managed and supervised administrative and daily program operations for English as a Second Language instructional materials.
- Edited all content and managed deadlines.
Sales Representative
Heinle & Heinle
01.1996 - 01.1997
- Successfully sold English and foreign language textbooks to high schools across five states.
Assistant Editor, French
Holt, Rinehart & Winston
01.1993 - 01.1996
- Worked with graphic artists, post-production team members and other specialists to produce a series of engaging French textbooks for high school (9-12) instruction.
- Reviewed content for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
Assistant instructor
University of Texas at Austin
01.1991 - 01.1993
- Developed and executed engaging lesson plans to create a fun learning environment to teach French 101 to college students.
Education
M.A - French
University of Texas
1993
Bachelor of Arts - French
Trinity University
San Antonio, TX05.1991
Skills
- Content marketing strategy
- Social media strategy
- Writing and editing
- Program management
- Process development
- Documentation
- Presentations
- Public speaking
- Blogging
- Podcasting
Timeline
Sr Program Manager, Blog and Social
Amazon Web Services
04.2021 - Current
Content Marketing Manager
Amazon Web Services
08.2017 - 04.2021
Digital Marketing Manager
TimeXtender
08.2016 - 07.2017
Chief Marketing Officer
Spoken Communications
06.2009 - 07.2016
Podcast Producer
Social Media Breakfast Seattle
01.2009 - 01.2011
Social Media Community Manager
John S. and James L. Knight Foundation
03.2008 - 06.2009
Podcast Host
Self
03.2005 - 09.2021
Conference Presenter
Self
01.2000 - 01.2008
ESL/Technology Coordinator
McDougal Littell
01.1997 - 01.2000
Sales Representative
Heinle & Heinle
01.1996 - 01.1997
Assistant Editor, French
Holt, Rinehart & Winston
01.1993 - 01.1996
Assistant instructor
University of Texas at Austin
01.1991 - 01.1993
M.A - French
University of Texas
Bachelor of Arts - French
Trinity University
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