Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Heidi Murphy

St. Paul,MN

Summary

Accomplished Senior Account Executive with 26 years in Advertising/Media digital and print sales. Demonstrated success in high volume sales, immediate relationship builder with focus on new business growth. An ambitious and dedicated leader with experience training and mentoring new team members. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy while consistently exceeding annual quotas.

Overview

25
years of professional experience

Work History

Thomson Reuters/Super Lawyers

Senior Account Executive
01.2015 - Current

Job overview

  • Nationwide brand strategist, consulting with attorneys selected to annual Super Lawyers list
  • Sell Integrated advertising campaigns including print and online positioning within Super Lawyers magazines and superlawyers.com online directory; to build prominent market presence, brand recognition and generate referral growth
  • Managing $2.5M+ quota
  • Increase account retention by building strong relationships with clients and addressing their needs promptly
  • Consistently meet or exceed monthly sales quotas through diligent prospecting efforts and effective closing techniques to maximize revenue potential
  • Establish long-lasting partnerships with key industry influencers, generating increased brand awareness and credibility
  • Conduct regular client reviews to assess performance metrics, identifying areas for improvement and implementing necessary changes
  • Assist in stages of solution development and implementation, revenue generation, market renewal initiatives, new business development, cold calling and sales presentations
  • Deliver tailored solutions based on individual client needs by thoroughly understanding their business objectives and pain points
  • Contribute to annual revenue goals by selling new services and developing new accounts
  • Develop new business opportunities for company growth through effective event networking
  • Provide valuable market insights with marketing team, contributing to successful campaign development
  • Coordinate with finance teams on invoicing matters, ensuring timely payments from clients and resolving any discrepancies swiftly
  • Prepared forecasts to gain understanding of measures needed to grow business
  • Motivated team members to meet and exceed sales targets
  • Researched emerging industry trends, applications, and concepts to enhance products and services
  • Performed effectively in self-directed work environment, managing day-to-day operations and decisions

XO Group-The Knot Wedding Network-TheKnot.com

Regional Account Executive
01.2011 - 01.2015

Job overview

  • Independently managed Midwest markets for online/digital, mobile solutions and print campaigns on TheKnot.com and The Knot regional magazines; built targeted packages to position clients strongly to their local audience of bridal clientele
  • Responsible for maintaining and growing vendor base of 600+ clients; maximizing current client exposure, consistently prospected for new client partnerships and continually educated both on new products and value of the XO Group brands
  • Engaged in high-volume cold calling, renewal initiatives, up sell opportunities new product trainings and sales presentations
  • Top 3% new business producer on team
  • Participated in networking/sponsorship events and association meetings
  • Consistently exceeded annual goals of over $1.2M+, grew territory 40% during tenure

The UNVEILED Wedding Event

National Sales Director
01.2009 - 01.2011

Job overview

  • Directed national sales launch initiatives of newly branded wedding event tour in the Atlanta, Dallas and Minneapolis markets
  • Independently responsible for national and local exhibitor/sponsorship sales
  • Customized and developed sales database, sales tools, set and tracked sales goals per event
  • Traveled to host markets for ongoing client services with new/existing exhibitors and sponsors; sales presentations, partnership proposals, exhibitor training, securing renewal contracts, management of accounts receivables and marketing strategy development to ensure exhibitor success
  • Attended and analyzed competitor events; prospecting for new exhibitors, reviewing participation investments and identifying category and industry trends

Tiger Oak Publications

Advertising Director
01.2007 - 01.2009

Job overview

  • Drove development of digital and print advertising strategies for IL Meetings & Events Magazine and Wisconsin Bride Magazine
  • 20%+ increased net sales revenue year over year
  • Negotiated media contracts to secure optimal placements for advertisements at competitive rates
  • Created and expanded sales presentations to new and existing customers
  • Traveled throughout markets for client services with new/existing accounts, secured renewal contracts, reviewed new print and online programs, negotiated contracts, assistance in ad design and ad campaign coordination, conducted follow up calls and provided ongoing customer service.
  • Direction of magazine layout, design, editorial coverage content and special section development
  • Increased sales leads with creation of engaging print and digital collateral materials
  • Cultivated and maintained strategic alliances with key partners and vendors
  • Worked with marketing department to create targeted advertising strategies for key customer demographics
  • Analysis of competitor product offerings, programs, benefits and rate structures
  • Coordination of venues, promotions and collateral materials for magazine sponsored events
  • Attended customer meetings, trade shows and conferences as company representative

Greenspring Media Group

Account Executive
01.2003 - 01.2006

Job overview

  • Print advertising sales for monthly/City Regional magazine
  • 26% growth year over year
  • Secured largest sponsorship package in publication history-Charitable Registry annual insert
  • Client services with new/existing accounts; prospected for new business, secured renewal contracts, negotiated multi-issue contracts, assistance in ad design, provided ongoing customer service
  • Attended client, community and industry based events and networking opportunities

MSP Communications

Account Executive
01.1999 - 01.2003

Job overview

  • Advertising sales for the 3M Stemwinder, the world’s largest corporate publication in terms of ad revenue
  • Exceeded annual sales goal by 104%
  • Client services with new/existing accounts; prospected for new business, secured renewal contracts, assistance in ad design, development of marketing materials, provided ongoing customer service.

Education

University of Wisconsin-Stout

Bachelor of Science from Fashion Merchandising
01.1998

University Overview

  • Recipient of Chancellor’s Award for Academic Excellence
  • Member of Wear Fashion Association
  • Member of Stout-Retail Association

Skills

  • Client Relationship Management
  • Team Collaboration
  • Sales Quota Achievement
  • Business Development
  • Lead Generation
  • Creative Thinking
  • Revenue Generation
  • Prospecting and Networking
  • Multitasking and Organization
  • Goals and Performance
  • CRM proficiency
  • Territory Management
  • Digital Marketing
  • Contract Negotiation

Timeline

Senior Account Executive

Thomson Reuters/Super Lawyers
01.2015 - Current

Regional Account Executive

XO Group-The Knot Wedding Network-TheKnot.com
01.2011 - 01.2015

National Sales Director

The UNVEILED Wedding Event
01.2009 - 01.2011

Advertising Director

Tiger Oak Publications
01.2007 - 01.2009

Account Executive

Greenspring Media Group
01.2003 - 01.2006

Account Executive

MSP Communications
01.1999 - 01.2003

University of Wisconsin-Stout

Bachelor of Science from Fashion Merchandising

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Heidi Murphy