Heidi Murphy
Senior Sales Executive
Saint Paul,MN
Summary
Dynamic Senior Sales Executive with 27 years of expertise in National Advertising and Media sales, recognized for driving high-volume sales and cultivating robust client relationships. Demonstrated ability to consistently achieve new business growth while surpassing annual quotas, all while maintaining exceptional client satisfaction. A results-oriented leader skilled in mentoring team members, fostering both individual and collective success through innovative thinking and creative campaign strategies. Highly organized and detail-focused, adept at managing multiple projects with precision to deliver measurable outcomes.
Overview
26
26
years of professional experience
4
4
years of post-secondary education
Work History
Senior Sales Executive/Senior Associate Publisher
Thomson Reuters/Internet Brands
07.2015 - Current
- Nationwide brand strategist: Levering digital and traditional media platforms to create cohesive advertising campaigns, expanding client reach and prominent market dominance, brand recognition and referral growth
- Responsible for managing a $2.5M+ quota, consistently driving sales and exceeding annual sales quotas through proactive client prospecting and effective closing techniques to maximize revenue
- Cultivate and maintain strategic partnerships with key industry influencers, firm partners, CEOs, driving increased brand awareness and enhancing credibility
- Conduct client reviews to assess performance metrics, identify areas for improvement, and introduce new product opportunities to drive growth and client satisfaction
- Generate new business opportunities for company growth through strategic and effective event networking
- Collaboration with marketing teams, leveraging expertise in digital and print advertising to create customized partnership solutions and drive new product development
- Provide direction and assistance in magazine layouts, design, editorial content, and the development of special sections to enhance publication quality and engagement
- Mentor new team members, guiding them to meet and exceed sales targets through effective coaching and support
- Thrive in a self-directed work environment, efficiently managing day-to-day operations and decision-making to ensure smooth workflow and goal achievement
Regional Account Executive
XO Group-The Knot Wedding Network-TheKnot.com
01.2011 - 06.2015
- Independently managed Midwest markets for online, mobile, and print campaigns on TheKnot.com and The Knot regional magazines
- Developed and executed targeted advertising packages, strategically positioning clients to reach and engage a local audience of bridal clientele
- Responsible for maintaining and growing vendor base of 600+ clients; maximizing current client exposure, consistently prospected for new client partnerships and continually educated both on new products and value of the XO Group brands
- Conducted high-volume cold calling and led renewal initiatives, identified upgrade opportunities, and delivered new product training and sales presentations to drive client engagement and sales growth
- Ranked in the top 3% of new business producers on the Central Region team, consistently achieving exceptional results in business development
- Actively participated in networking and sponsorship events, as well as industry association meetings, to foster relationships and promote business opportunities
- Consistently exceeded annual goals of over $1.2M+, grew territory 40% during tenure
National Sales Director
The UNVEILED Wedding Event
05.2009 - 01.2011
- Led the national sales launch of a newly branded wedding event tour in the Atlanta, Dallas, and Minneapolis markets, in collaboration with Kleinfeld Bridal
- Solely responsible for national and local exhibitor/sponsorship sales, driving revenue and securing strategic partnerships
- Customized and developed sales databases, sales materials, marketing collateral, and show floor designs to enhance sales efforts and event effectiveness
- Traveled to host markets for client meetings with new and existing exhibitors and sponsors, delivering sales presentations, partnership proposals, and exhibitor training
- Managed renewal contracts, accounts receivables, and marketing strategy development to ensure exhibitor success and satisfaction
- Attended competitor events to prospect for new exhibitors, analyze participation investments, and identify emerging category and industry trends
Advertising Director
Tiger Oak Publications
01.2007 - 05.2009
- Sold digital and print advertising programs, driving significant revenue growth
- Achieved a 20%+ increase in net sales revenue year over year
- Traveled to various markets for client services, securing renewal contracts, reviewing new print and online programs, negotiating contracts, assisting in ad design, coordinating campaigns, and providing ongoing customer support
- Directed magazine layout, design, editorial content, and special section development to enhance publication quality
- Cultivated and maintained strategic alliances with key partners and vendors to strengthen business relationships
- Attended customer meetings, trade shows, and industry conferences to foster relationships and stay up-to-date with industry trends
Account Executive
Greenspring Media Group
01.2004 - 12.2006
- Sold print advertising for monthly City/Regional magazine, driving consistent revenue
- Achieved 26% growth year over year in print ad sales
- Managed client services for both new and existing accounts, including prospecting new business, securing renewal contracts, negotiating multi-issue deals, assisting with ad design, and providing ongoing customer support
Account Executive
MSP Communications
01.1999 - 12.2003
- Sold print advertising for 3M’s corporate magazine
- Exceeded annual sales goals by 104%, consistently surpassing targets
- Managed client services for both new and existing accounts, including prospecting new business, securing renewal contracts, assisting with ad design, developing marketing materials, and providing ongoing customer support
Education
Bachelor of Science -
University of Wisconsin-Stout
09.1994 - 05.1998
Skills
- Client Engagement
- Revenue Generation Strategy
- Performance Evaluation
- Proficient in CRM Systems
- Effective Sales Presentations
- Territory Optimization
- Consistent Sales Performance
- Digital Marketing Strategy
- Targeted Lead Development
- Collaborative Teamwork
- Innovative Problem Solving
- Negotiation Expertise
- Sales Optimization
- Professional Networking
Timeline
Senior Sales Executive/Senior Associate Publisher
Thomson Reuters/Internet Brands
07.2015 - Current
Regional Account Executive
XO Group-The Knot Wedding Network-TheKnot.com
01.2011 - 06.2015
National Sales Director
The UNVEILED Wedding Event
05.2009 - 01.2011
Advertising Director
Tiger Oak Publications
01.2007 - 05.2009
Account Executive
Greenspring Media Group
01.2004 - 12.2006
Account Executive
MSP Communications
01.1999 - 12.2003
Bachelor of Science -
University of Wisconsin-Stout
09.1994 - 05.1998
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