Summary
Overview
Work History
Education
Skills
Timeline
BusinessAnalyst
Heidi Hessel

Heidi Hessel

Oak Harbor,United States

Summary

Experienced Marketing Professional with a demonstrated history of working in the consumer goods industry. Strong marketing professional skilled in Pre-press, Adobe Products, Photojournalism, Social Media, and Newspapers. Creative and data-driven candidate with extensive knowledge of marketing strategies and media research. Passionate about driving brand awareness and product performance. Skilled at tracking marketing trends and interpreting results to develop innovative new procedures.

Overview

26
26
years of professional experience

Work History

Multimedia Specialist, Interim Marketing Coordinator

Terra State Community College
Fremont, OH
03.2021 - Current
  • Optimized and re-cut image and video files by identifying clips, editing and encoding videos and pulling screengrabs.
  • Translated video, graphics and audio animation into distributable formats.
  • Developed and tracked performance indicators to measure results of marketing campaigns.
  • Managed workflow between staff, coordinating documents and creative material distribution.
  • Used InDesign, Adobe Illustrator and Photoshop to create design ideas.
  • Established relationships with key stakeholders and media outlets to secure press coverage and increase rapport and trust.
  • Tracked and reported on marketing campaign responses.
  • Provided clients with print and online advertising solutions for brand awareness, promotional product sales and special events.
  • Assisted with post-production of video archives by scrubbing, cataloging and organizing clips.
  • Managed digital archives to maintain organized file management system of images and video clips.
  • Planned and executed internal and external marketing events.
  • Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
  • Answered general marketing department inquiries by email, phone, and mail.
  • Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
  • Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions.
  • Created engaging brochures and flyers to use for promotional materials and distribution.
  • Prepared and designed flyers, illustrations, brochures and photographic work using Adobe Creative Suite.
  • Created and managed marketing budgets to monitor expenditures, control costs and increase ROI.

Marketing Specialist and Coordinator

Crown Matting Technologies
Fremont, OH
03.2019 - 07.2022
  • Created and distributed surveys for data collection and analysis.
  • Generated reports to support development and implementation of marketing plans.
  • Updated customer database and generated lists and counts for direct marketing projects.
  • Tracked trade show expenses to maintain budget.
  • Created customized marketing materials to increase product awareness.
  • Utilized specialized software to capture and process data.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Shadowed senior personnel on complex marketing pursuits to build skills set.
  • Administered and procured funding for new marketing programs.
  • Developed questionnaires and facilitated focus group discussions.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Worked closely with in-house design team to develop visuals for content.
  • Conducted primary and secondary research to better understand customer needs and behaviors.
  • Managed campaigns for various clients that consistently exceeded sales goals.

Recruitment Sourcing Specialist

endevis RPO
Maumee
09.2021 - 03.2022
  • Worked with departments to find new and better items to fulfill diverse needs.
  • Searched for hard-to-find items and found high-quality, reliable vendors.
  • Managed cost reduction projects to meet budget and achieve healthier cost-base, while creating lasting competitive advantage.
  • Made valuable contributions to planning of promotions, pricing and inventory levels, enhancing inventory flow, revenue, and profits.

Sales and Marketing Coordinator

Esperia Holdings, LLC
09.2015 - 03.2019
  • Implemented marketing strategies to generate leads and increase sales revenue.
  • Coordinated with media representatives and sponsors to conduct press releases and promotions.
  • Researched competitor marketing trends and prices using data analysis.
  • Collaborated with sales and marketing teams to coordinate promotional activities.
  • Developed and implemented strategies to increase sales and improve customer service.
  • Scheduled and monitored sales team members' workloads to meet customer needs.
  • Examined needs, wants and spending patterns of target audience.
  • Executed digital campaigns to improve brand awareness and online presence.
  • Planned meetings and trade shows by developing schedules, establishing contacts and coordinating mailing lists.
  • Communicated best practices among on-site and external personnel to align efforts and goals.
  • Communicated customer feedback and complaints to team members to promote proper resolution.
  • Monitored company budgets by comparing campaign results to financial forecasts.
  • Maintained up-to-date knowledge of products and services offered to customers.
  • Supported sales staff by providing market trends, account analyses and new product information.
  • Monitored daily sales performance and provided feedback to each team member.
  • Created and maintained customer databases to facilitate customer segmentation.
  • Implemented advertising campaigns and prepared promotional materials.
  • Assisted sales team members in developing customer relationships, and building customer loyalty.
  • Provided support to marketing initiatives by producing creative content and copywriting.
  • Coordinated with other departments to provide smooth execution of sales initiatives.
  • Monitored and reported on sales performance metrics to inform decision making.
  • Provided leadership, guidance and direction to sales team members, offering assistance with any need at any time.

Publication Specialist

Ohio Lake Erie Commission
05.2012 - 09.2015
  • Developed and managed relationships with key clients and partners to drive growth.
  • Developed and updated tracking spreadsheets for process monitoring and reporting.
  • Analyzed marketing data and trends to identify opportunities for improvement.
  • Listened and responded to customer requests and forwarded necessary information to superiors.
  • Gathered, organized and input information into digital database.
  • Followed all company policies and procedures to deliver quality work.
  • Educated staff on organizational mission and goals to help employees achieve success.
  • Created and managed project plans, timelines and budgets.
  • Collected, arranged, and input information into database system.
  • Created and delivered presentations to internal and external stakeholders to showcase work.
  • Maintained database systems to track and analyze operational data.
  • Conducted regular reviews of operations and identified areas for improvement.
  • Devised and implemented processes and procedures to streamline operations.
  • Collaborated with internal departments to align marketing campaigns.
  • Generated reports detailing findings and recommendations.

Production Director/Senior Graphic Designer

Schaffner Publications, Inc
01.2009 - 04.2015
  • Utilized typography techniques to create compelling designs.
  • Developed original designs for print media, magazines and newspapers.
  • Created original artwork for range of print, web and video projects.
  • Developed creative design for print materials, brochures, banners, and signs.
  • Implemented design feedback from customers and internal stakeholders to improve project outcomes.
  • Completed final touches for projects such as images sizes and font selection.
  • Implemented feedback and suggestions from clients to improve designs.
  • Developed innovative designs for variety of clients in graphic design industry.
  • Created logos, illustrations and typography for various organizations.
  • Worked with clients to gather and define requirements, establish scopes, and manage project milestones.
  • Created digital image files for use in digital and traditional printing methods.
  • Collaborated with other designers to create visually appealing graphics for range of print and digital media.
  • Edited and enhanced existing artwork and graphics.
  • Collaborated with content and marketing teams to confirm design compliance with brand guidelines.
  • Mentored junior designers and provided design guidance to improve standards of overall team output.
  • Developed infographics to better communicate complex data.
  • Designed creative digital displays used in online advertising for local businesses.
  • Coordinated with external vendors and suppliers to verify quality and accuracy of printed materials.
  • Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
  • Created artwork for product packaging and promotional materials.
  • Applied color theory and composition techniques to construct appealing designs.
  • Developed creative design for print materials, banners and signs.
  • Created motion graphics and video content for websites and applications.

Graphic Design

Gannett
05.1997 - 06.2000
  • Developed original designs for print media, magazines and newspapers.
  • Designed graphics for websites, logos and promotions for marketing purposes.
  • Created motion graphics and video content for websites and applications.
  • Used interactive design elements to create more engaging user experience.
  • Designed marketing brochures and wrote website copy.
  • Created logos, illustrations and typography for various organizations.
  • Promoted company's events by designing marketing materials such as posters, digital invites and brochures.
  • Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
  • Collaborated with other designers to create visually appealing graphics for range of print and digital media.
  • Implemented feedback and suggestions from clients to improve designs.
  • Developed innovative designs for variety of clients in graphic design industry.
  • Created artwork for product packaging and promotional materials.
  • Assisted with design of print materials such as flyers and ads by producing basic layouts, selecting colors and tracking down appropriate images.
  • Applied animation techniques to create dynamic visual elements.
  • Utilized typography techniques to create compelling designs.
  • Edited and enhanced existing artwork and graphics.
  • Created design work for print and digital sales and marketing campaigns.
  • Applied color theory and composition techniques to construct appealing designs.
  • Leveraged Adobe Creative Suite to produce graphic art and visual materials for email and related assets.

Education

Master of Business Administration - MBA - Marketing/Marketing Management

Southern New Hampshire University
Manchester, NH
09.2023

BFA - Printmaking, Painting, Art History: Renaissance

The University of Toledo
1995

High School Diploma -

Oak Harbor High School
Oak Harbor, OH
05.1990

Skills

  • Production Work
  • Multimedia Development
  • Business Opportunity Development
  • Critical Thinking
  • Multimedia Presentations
  • Multimedia Research
  • Digital Asset Management
  • Business Operations
  • Social Media Campaign
  • Google Drive
  • Web Applications
  • Social Media Advertising
  • Advertising Initiatives
  • Production Processes
  • Social Perceptiveness
  • Creative Concept Development
  • Complex Problem-Solving
  • Performance Tracking
  • Social Media Content Writing
  • Program Development Participation
  • Administering Social Media Accounts
  • Image Archiving
  • Social Media Digital Marketing
  • Product Strategies
  • Adobe Creative Cloud Mastery
  • Student Worker Oversight
  • Media Placement

Timeline

Recruitment Sourcing Specialist

endevis RPO
09.2021 - 03.2022

Multimedia Specialist, Interim Marketing Coordinator

Terra State Community College
03.2021 - Current

Marketing Specialist and Coordinator

Crown Matting Technologies
03.2019 - 07.2022

Sales and Marketing Coordinator

Esperia Holdings, LLC
09.2015 - 03.2019

Publication Specialist

Ohio Lake Erie Commission
05.2012 - 09.2015

Production Director/Senior Graphic Designer

Schaffner Publications, Inc
01.2009 - 04.2015

Graphic Design

Gannett
05.1997 - 06.2000

Master of Business Administration - MBA - Marketing/Marketing Management

Southern New Hampshire University

BFA - Printmaking, Painting, Art History: Renaissance

The University of Toledo

High School Diploma -

Oak Harbor High School

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Heidi Hessel