Summary
Overview
Work History
Education
Skills
Timeline
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Heidi Sexton

Heidi Sexton

Director of Sales
Portland,OR

Summary

Results-driven sales professional with over 12 years of experience in the cannabis industry, specializing in account management, business development, and sales strategy. Proven track record of leading high-performing sales teams and driving significant revenue growth. Expertise in building long-term customer relationships, developing targeted sales strategies, and exceeding sales targets. Strong communicator with a deep understanding of market trends, customer needs, and industry dynamics. Skilled at negotiating, closing deals, and enhancing brand presence through strategic marketing efforts.

Overview

7
7
years of professional experience

Work History

Director of Sales

Snowcrest
03.2018 - 01.2023
  • Company Overview: Cannabis Industry
  • Developed and nurtured strong, lasting relationships with key accounts, driving significant business growth and customer retention
  • Executed tailored sales strategies, consistently surpassing sales targets and increasing market share in a competitive market
  • Led weekly product presentations and sample drops, educating clients on product benefits and ensuring alignment with their needs
  • Organized and hosted vendor events, trade shows, and customer engagement days to promote products, build brand awareness, and drive sales
  • Proactively managed customer inquiries and follow-ups, utilizing CRM tools to track leads, monitor sales progress, and ensure customer satisfaction
  • Managed logistics for timely deliveries across multiple regions, ensuring operational efficiency and customer satisfaction
  • Mentored and led a high-performing sales team, fostering a culture of accountability and results-driven performance
  • Cannabis Industry

Shift Leader

Matador
Portland, USA
01.2017 - 01.2023
  • Delivered exceptional customer service, consistently meeting and exceeding guest expectations in a fast-paced environment
  • Trained new team members in sales and service strategies, ensuring a smooth and efficient operation while maintaining high customer satisfaction
  • Identified growth opportunities, developed and implemented upselling techniques, and promoted menu items to drive additional sales
  • Demonstrated strong leadership by managing staff, ensuring adherence to safety protocols, and maintaining a positive and efficient team environment

Cannabis Grower

Greenworld Utopia
02.2016 - 12.2017
  • Company Overview: Organic Farming & Cultivation
  • Cultivated high-quality cannabis using organic practices, maintaining a deep understanding of plant health and production for premium product offerings
  • Applied efficient growing techniques to meet market demands, ensuring consistent and top-tier harvests
  • Established and nurtured relationships with clients to drive loyalty, build brand credibility, and contribute to overall sales efforts
  • Collaborated with sales teams to ensure alignment between production and customer needs, optimizing product availability and quality
  • Organic Farming & Cultivation

Education

High School or Equivalent -

Portland Community College
Portland, OR
01-2004

Skills

  • Cold Calling
  • Lead Generation
  • Account Management
  • Salesforce
  • Data Entry
  • Sales Pipeline Management
  • Building and maintaining long-term client relationships
  • Identifying opportunities for market positioning and growth
  • Strong communicator
  • Skilled in closing deals and driving sales
  • Expertise in event planning
  • Brand activation

Timeline

Director of Sales

Snowcrest
03.2018 - 01.2023

Shift Leader

Matador
01.2017 - 01.2023

Cannabis Grower

Greenworld Utopia
02.2016 - 12.2017

High School or Equivalent -

Portland Community College

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Heidi SextonDirector of Sales