Heidi Sobisky
Vineyard
Summary
Accomplished District Manager with a proven track record at Downeast Clothing, adept in multi-unit management and strategic planning. Excelled in boosting sales and profitability across 15 locations, demonstrating exceptional leadership and financial management skills. Recruited top talent and developed top talent.
Overview
30
30
years of professional experience
Work History
District Manager
Downeast Clothing
07.2021 - Current
- Responsible for 15 locations totaling over 6 million in revenue
- Over saw more than 75 people at any given time
- Responsible for recruiting and hiring managers/asst. managers, and partnering with each location on hiring associates and leads.
- Responsible for reporting payroll of each location through working with managers to stay within a payroll matrix and maintain profitability.
- Know and report on WTD, MTD, YTD sales to the VP of stores and in our weekly company meetings.
- Coached managers on understanding KPIs and to use them as a training tool to develop their teams.
- Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
- Maintained SOPs in stores through regular visits and setting expectations and follow through.
- Assisted the merchandiser with monthly floor sets and visual updates
- Participated in the monthly line reviews for our product and offered valued knowledge to the designers on what the customers are looking for.
- Participated and reported in our monthly PUR meetings to review sell through rate and help determine promotional needs and opportunities in garment construction and quality control.
- Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.
Area Sales Manager
Downeast Clothing
05.2020 - 07.2021
- Managed a $1,000,000 + store while overseeing 5 other stores.
- Fostered a positive work environment within the sales team by encouraging open communication, teamwork, and mutual support among team members.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Developed a strong team to run my store so I could spend time overseeing the other locations.
- Trained and developed several team members that were able to be promoted within the company to lead their own locations or work at a corporate level.
- Responsible for recruiting and hiring in my own location as well as managers of the other locations I oversaw.
- Responsible for payroll reporting and maintaining profitability.
- Maintained SOPs in stores through bi weekly visits to each location.
- Responsible for knowing and understanding the sales dashboard for WTD, MTD, YTD and communicated with Regional Director regarding opportunities.
- Assisted in monthly floor sets.
Sales Manager
Downeast Clothing
06.2019 - 05.2020
- Successfully lead a team of 16 people in a $1,000,000 + location.
- Developed and trained the team to have ownership of their roles and understand the impact of KPIs.
- Maintained operations and visual standards.
- Successfully controlled payroll to stay profitable.
- Trained my assistant manager and team to be a strong bench ready for any opportunities to be promoted.
- Held events in my stores to draw in traffic and develop customer relations.
- Handled customer relations issues, enabling quick resolution, and customer satisfaction.
Women's Merchandise Manager
Old Navy
08.1994 - 08.1996
- Assisted the General Manager and other Merchandise Managers in leading a team of 50+ Associates and the 2nd highest location in sales volume.
- Maintained customer relations to increase traffic and revenue.
- Responsible for day to day operations of the store.
- Assisted in hiring and training associates.
- Enhanced visual presentation of products, driving customer engagement and boosting sales conversion rates.
- Monitored inventory levels and made necessary adjustments to maximize sales and profits.
- Assisted in the opening of 3 other locations.
- Worked closely with buyers to assist them in understanding sales trends and customer needs.
Education
3 Years - Fashion Merchandising
Woodbury University
Burbank, CASkills
- Leadership skills
- Recruiting and hiring
- Strategic planning
- Customer service
- Training and coaching
- Attention to detail
- Goal setting and performance metrics
- Operations management
- Sales management
- Multi-unit management
- Financial management
Timeline
District Manager
Downeast Clothing
07.2021 - Current
Area Sales Manager
Downeast Clothing
05.2020 - 07.2021
Sales Manager
Downeast Clothing
06.2019 - 05.2020
Women's Merchandise Manager
Old Navy
08.1994 - 08.1996
3 Years - Fashion Merchandising
Woodbury University
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