Heidi Treuthardt
Monroe,WI
Summary
Versatile Copywriter and Editor with background creating brand-right content across all channels. Intelligent professional with expertise in translating project goals while being a positive team player. Adept at juggling multiple projects and comfortable leading, creating, mentoring or flying solo.
Overview
38
38
years of professional experience
Work History
Lead Copywriter, Midnight Velvet and Country Door
Colony Brands, Inc.
Monroe, WI
08.2019 - Current
- Developed unique copy and messaging to ensure brand consistency across digital platforms.
- Experienced web and brand writer specializing in crafting engaging headlines, support materials, Keyword-rich product names and copy, homepages, SMS texts and blogs.
- Optimized product offerings in numerous areas, including apparel, home decor, textiles, food and hard goods.
- Worked closely with art director, brand marketing, and internet team on implementing seasonal marketing strategies.
- Participated in brainstorming sessions with creative teams to generate ideas for new campaigns.
- Collaborated with technical design teams to develop compelling copy with accurate product descriptions.
- Researched industry trends and topics to develop content ideas.
- Proofread all materials prior to launch ensuring accuracy of facts and grammar.
- Ensured all content is in compliance with federal laws
- Maintained a library of approved copy templates for use in future projects.
- Contributed as a member of the AI copy initiatives team.
- Experienced in Word, Content X, Workfront, Adobe, Flex, Microsoft Teams and Salesforce.
Creative Marketing Services Internet-Only Project Manager
Colony Brands, Inc.
Monroe, WI
01.2020 - 09.2022
- Managed, organized, and launched projects while writing cross-company product copy and creating training manuals and SOPs.
- Monitored progress of each project to ensure timely delivery of deliverables in accordance with established quality standards.
- Implemented effective communication protocols between internal teams working on different aspects of a given project.
- Maintained records of all online-only products related to each project including images, copy and activation status.
Editor II
Colony Brands, Inc.
Monroe, WI
04.2015 - 09.2019
- Responsible for proofreading duties involving 11 catalog brands.
- Collaborated with cross-functional partners to optimize processes, establish copy quality standards, and resolve inefficiencies
- Successfully oversaw conversion of print materials to digital content.
- Edited manuscripts for grammar, spelling and punctuation errors.
- Created comprehensive copy guidelines, style guides and SOPs for catalog and web teams.
- Proofread copy to detect and correct errors in spelling, punctuation and syntax.
- Identified inconsistencies in text or formatting issues within documents.
- Prepared, rewrote and edited copy to improve readability.
- Ensured that all published documents met industry and company standards.
- Proofread final drafts before they were sent out for printing.
Customer Service Specialist
SSM Health
Monroe, WI
01.2011 - 01.2015
- Multifaceted retail specialist trained in comprehensive customer service strategies
- Enhanced customer experience by ensuring quality.
- Processed returns, refunds, exchanges according to company policies and procedures.
- Worked with outside vendors to order inventory.
- Managed POS system for multiple retail areas.
Owner
Triple T Dairies
Monroe, WI
06.1986 - Current
- Skills: recordkeeping, time management, leadership, strong work ethic.
- Ensured compliance with local, state, and federal regulations.
- Hosted special events to boost brand awareness and increase community engagement.
- Managed the financial aspects of the farm business including budget planning, record keeping and paying vendors.
- Interacted with vets, farm advisers and other contractors.
- Provided quality food and water to cows and restocked feed and supplies to maintain animal health and wellness.
- Performed milking procedures and helped animals stay calm to promote maximum milk production.
- Reviewed hygienic conditions of buildings, animal pens and other areas to reduce risk of disease.
Education
High School Diploma -
Monroe High School
Monroe, WICosmetology Manager
Scientific College of Beauty And Barbering
Madison, WISkills
- Detail orientated
- Project management experience
- Experienced brand copywriter
- Managing site-wide digital content
- Creating style guides and SOPs
- Troubleshooting inefficiencies
- Collaborating with team members
- Editing and proofreading
- Excellent spelling and grammar skills
- SEO understanding
- Corporate communications
- Strong work ethic
Leadership/Volunteer Experience
- Elected 2-term city council alder, Monroe, WI. Committees: Finance & Taxation, Public Works, Licensing, Salary & Personnel, Policy & Procedures, and Board of Review
- Hospice volunteer, SSM Health Monroe
- 10+ years, past Executive Officer, Board of Directors, Green County Humane Society
- Past board member and volunteer, Monroe Theater Guild
- Economic Development Committee, Monroe Main Street
Timeline
Creative Marketing Services Internet-Only Project Manager
Colony Brands, Inc.
01.2020 - 09.2022
Lead Copywriter, Midnight Velvet and Country Door
Colony Brands, Inc.
08.2019 - Current
Editor II
Colony Brands, Inc.
04.2015 - 09.2019
Customer Service Specialist
SSM Health
01.2011 - 01.2015
Owner
Triple T Dairies
06.1986 - Current
High School Diploma -
Monroe High School
Cosmetology Manager
Scientific College of Beauty And Barbering
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