Heidi Vargas
Cocoa Beach,FL
Summary
Highly motivated professional with 34 years of entrepreneurial and management experience. Skillfully creates and maintains professional and loyal relationships with co-workers, staff and clients while managing administrative and sales employees. Comfortable working independently as a manager and leader and as a collaborative team member. Applies business acumen and experience and exercises decisive judgment to meet and exceed organizational goals.
Overview
34
34
years of professional experience
Work History
Part Owner
Jumps Tiny Tavern
Cocoa Beach, FL
10.2019 - Current
- Develop and recommend product positioning, packaging and pricing strategies to produce highest possible long-term market share.
- Maintain detailed inventory of bar supplies and stocked work areas.
- Complete thorough opening, closing and shift change functions to maintain operational standards each day.
- Interview, hire and train staff to improve customer retention and bolster sales.
- Comply with health codes, sanitation requirements and license regulations while streamlining productivity initiatives.
- Restock beer and liquor regularly and after special events.
- Increase profits by overseeing inventory and strategically increasing menu prices.
- Pour wine, beer and cocktails for patrons.
- Plan and coordinate special events to boost customer numbers and profits.
- Manage operations budgeting, accounts payable and accounts receivable and payroll.
- Created and implemented marketing and advertising strategies to support revenue goals and promote strategic growth.
- Reconciled daily sales, prepared bank deposits and assessed financial transaction reports.
- Reorganize bar stations to streamline service flow.
- Develop and implement bartender training programs, policies and procedures.
Director of Sales
Generations Travel
West Palm Beach, FL
11.2022 - 06.2023
- Developed and promoted weekly, monthly and quarterly sales objectives.
- Pursued sales deals by qualifying clients, building individualized proposals and preparing final contracts.
- Implemented sales programs by developing field sales action plans.
- Established sales objectives by forecasting and developing annual sales quotas for regions and territories.
- Coached, developed and motivated team to achieve revenue goals.
- Resolved customer complaints regarding sales and service.
- Built relationships with customers and industry professionals to establish long-term business growth.
- Supported sales team members to drive growth and development.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
Director of Sales and Marketing
iCruise.com
Delray Beach, FL
08.2007 - 11.2022
- Developed and implemented strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services.
- Established and maintained consistent and vibrant corporate image through product lines, represented company at trade events and developed strategic relationships with key prospects.
- Analyzed airline rules, regulations and tariffs and discussed international fare construction and visa and passport requirements with clients.
- Prepared itineraries to deliver travel arrangements to clients.
- Addressed client inquiries and resolved issues and complaints regarding various travel arrangements.
- Mitigated financial discrepancies, accurately collecting customer fees, managing refunds and providing accurate travel documentation.
- Liaised with all levels of management and teams to ensure adherence to business agendas ranging in complexity.
- Recruited and trained new employees to meet job requirements.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Increased revenue by designing and enacting marketing strategies within budget parameters, as well as studying key consumer and market data.
- Coordinated marketing campaigns, monitoring accuracy, execution and follow-up.
- Managed social media platforms and utilized metrics to increase engagement and campaign performance.
- Worked closely with senior management to implement strategic communications plans and marketing initiatives.
- Organized development and implementation of diverse marketing videos, social media posts and blogs.
- Created and coordinated blog content, supporting larger marketing strategy.
- Utilized full range of marketing tactics and tools to drive lead conversion and quality across multiple channels.
Office Manager and Sales
Fairfield Communities
Fort Lauderdale, FL
03.1998 - 07.2007
- Conducted weekly travel sales team meetings to review progress toward established goals and support individual achievement.
- Supported travel sales agents by compiling sales and marketing collateral materials and organizing special promotional events to enable customer acquisition.
- Performed travel market analysis and list management tasks to identify agent sales prospects.
- Monitored travel industry trends and economic developments and modified sales strategies to enable goal achievement in changing market conditions.
- Coordinated and conducted travel sales classes to teach procedures to new staff members.
- Negotiated and reviewed contracts, rates and terms with current facilities and suppliers.
- Managed busy calendar for executive team, planning travel and preparing meetings and communications.
Office Administrator and Manager
OR-D Systems
Cherry Hill, NJ
06.1989 - 06.1996
- Monitored payments due from clients and promptly contacted clients with past due payments.
- Oversaw receiving and organizing correspondence, answering and forwarding calls and creating business letters and records.
- Administered payroll and maintained proper documentation of employee personnel.
- Developed databases, web forms and file systems to fill different needs.
- Coordinated installation of software systems and collaborated with user experience team on design and implementation of new features.
- Supervised work and output of 5 software engineers.
- Mentored newly hired employees, prepared for project tasks and trained on unfamiliar systems.
- Tackled development tasks based on system requirements and documented approaches.
- Developed mitigation strategies and prepared standard operating procedures.
Education
Bachelor of Science - Computer Science
05.1989
Skills
- Project Management
- Operations Management
- Business Development
- Strategic Planning
- Customer Service
- Sales Strategics
- Strategic Decision-Making
- Resources Allocation
- Business Planning
- Sales Development
- Cost Analysis and Savings
- Attention to Detail
- Negotiation and Persuasion
- Staff Hiring
- Verbal and Written Communication
- Trends Analysis
- Coaching and Mentoring
- Policies and Procedures Development
- Driven and Determined
- Relationship Building
- Change Management
- Training and Development
- Professional Networking
- Purchasing and Planning
- Risk Mitigation and Management
- Budget Control
- Customer Relations
- Performance Improvement
- Financial Management
- Issue Resolution
- Quality Assurance
- Financial Administration
- Vendor Relationship Management
- Negotiation
Timeline
Director of Sales - Generations Travel
11.2022 - 06.2023
Part Owner - Jumps Tiny Tavern
10.2019 - Current
Director of Sales and Marketing - iCruise.com
08.2007 - 11.2022
Office Manager and Sales - Fairfield Communities
03.1998 - 07.2007
Office Administrator and Manager - OR-D Systems
06.1989 - 06.1996
Drexel University - Bachelor of Science, Computer Science
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