Heidi Wallis

• Create top-shelf, engaging content for clients, ensuring alignment with brand voice and internal content guidelines.
• Understand client goals and help to deliver on those goals with effective content that converts.
• Review content for accuracy and consistency; fact-check, fact-check and then fact-check again, providing client access to all sources cited.
• Optimize web content for SEO and readability, including keyword research.
• Deliver content consistently within deadlines, of course. Always.
• Manage client relationships and content assignments.

Led and directed content teams for UX projects, supporting business objectives within required timelines.

Worked cross-functionally to implement new copy and design standards and establish guidelines.

Consistently met schedules and deadlines for all projects, ensuring high-quality work and quick turnarounds.

Developed engaging and effective UX content to generate sales revenue and grow customer base.

Designed work that strongly communicated brand narrative, goals and concepts.

Engaged with clients to gather project information and uncover challenges.

Managed copy and design teams to successfully accomplish daily work and high-profile projects.

Initiated and led creative brainstorming sessions to develop compelling content and inventive solutions to support, elevate, and evolve the brand.

Worked closely with in-house and agency partners to reshape and reframe the brand personality.

Collaborated across all areas of the business to roll out a new visual identity and voice and tone.

Oversaw content creation for a wide range of mediums, including social media, blog posts, customer newsletters, digital, video, content marketing, website and more.

Spearheaded creation of “How To” video series, garnering 100K views on YouTube.

Increased company blog views by 400%; oversaw development of 350+ posts (earning 1,000+ backlinks).

Managed content requests and copywriting workflow to meet aggressive delivery schedule on tight turn-around times.

Wrote persuasive, concise and focused copy for the corporate website and ad/marketing campaigns, ensuring content quality and appropriateness.

Provided quality assurance including research, fact checking content, and thorough proofing and editing.

Served as key contributor in all phases of artistic concept design, collaborating with strategists, executives and creative partners to increase quality and effectiveness of final content.

Wrote and edited copy for a wide variety of websites and small businesses.

Project lead for hundreds of stock copy documents, which were re-edited and re-formatted to meet higher standards of excellence.