Heidi Yanulis
Durham,NH
Summary
I am a passionate, results-driven communications professional specializing in social media strategy, content creation, and performance analysis, with a proven track record of enhancing and expanding the online presence and audience engagement of nonprofit and mission-driven organizations.
Overview
30
30
years of professional experience
Work History
Digital Media Specialist
MANAGEMENT SCIENCES For HEALTH (MSH)
04.2022 - Current
- Developed and executed comprehensive social media strategies across multiple corporate channels (LinkedIn, Twitter, Facebook, and YouTube) with over 100,000 combined total followers, driving engagement and maximizing impact while ensuring alignment with organization's voice and values.
- Created engaging multimedia and visual social media content to enhance organization's online presence and communicate complex global public health issues to diverse audiences and stakeholders.
- Monitored social media analytics to evaluate effectiveness of content and adjust approaches as needed.
- Managed editorial calendar to ensure strategic alignment across project teams and corporate divisions.
- Kept abreast of public health developments and events; interacted with content from donors, partners, and other key stakeholders; and responded to post comments and direct messages with a timely and professional approach.
- Achievements (FY22) - Twitter/X: 564 posts, 3.88% average engagement rate; LinkedIn: 440 posts, 3.37% average engagement rate; Facebook: 359 posts, 8.62% average engagement rate
Social Media Consultant
SUSTAINABLE VANILLA INITIATIVE
01.2018 - Current
- Create engaging social media content, including text posts, graphics, and videos, for corporate website and multiple online platforms.
- Analyze social media metrics to evaluate effectiveness, and proposed recommendations to enhance engagement.
- Boosted engagement of key stakeholders through social media activities and campaigns.
- Achievements (FY22) - Facebook: 48 posts, 7.19% average engagement rate; Instagram: 83 posts, 7.06% average engagement rate.
Freelance Writer
LADY FREETHINKER
06.2021 - 04.2022
- Produced daily news articles and petitions using activist voice.
- Conducted in-depth research on assigned topics.
- Demonstrated exceptional writing, editing, and proofreading skills to create engaging and error-free content.
- Successfully met tight deadlines while working under pressure.
- Maintained high levels of energy and enthusiasm in fast-paced news environment.
Technical Editor
CATHOLIC RELIEF SERVICES (CRS)
01.2015 - 04.2022
- Edited quarterly and annual reports to enhance their readability and overall impact.
- Reviewed submitted reports for grammar, spelling, punctuation, syntax, accuracy, and compliance with established quality standards.
- Checked and verified dates, facts, and statistics against reference sources to ensure accuracy and credibility of reports.
Technical Writer
POPULATION SERVICES INTERNATIONAL (PSI)
01.2016 - 06.2018
- Prepared, rewrote, and edited quarterly and annual reports to improve their readability and overall impact.
- Reviewed submitted reports for grammar, spelling, punctuation, syntax, accuracy, and compliance with established quality standards.
- Checked and verified dates, facts, and statistics against reference sources to ensure accuracy and credibility of the reports.
- Analyzed and reviewed reports to recommend changes and improve the overall copy flow.
Freelance Writer
GHANAIAN-GERMAN ECONOMIC ASSOCIATION
06.2003 - 05.2005
- Reported, wrote, and edited news stories to produce engaging and error-free content for monthly newsletter.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Completed thorough research into assigned topics.
- Proofread copy written by colleagues to correct spelling, punctuation and grammar.
Managing Editor/Technical Writer
EASTERN RESEARCH GROUP, INC
05.1997 - 12.2001
- Wrote and edited technical documents, newsletters, websites, and marketing materials for clients.
- Managed a six-month production cycle from concept development to launch, for a multimedia and interactive middle school science curriculum, for a national nonprofit organization.
- Worked collaboratively with graphic artists, post-production team members, and other specialists to produce captivating and successful content.
- Oversaw the production of digital and print products, ensuring the alignment of multimedia content strategies, to maintain a cohesive curriculum.
International & Business Editor
GREENWIRE
05.1993 - 12.1996
- Monitored breaking environmental news to identify incidents, events, and topics of interest, and quickly assigned coverage to staff.
- Prepared, rewrote, and edited written pieces to improve their readability and overall impact.
- Determined the readiness of written pieces, made necessary changes, and approved final versions for publication.
- Guided and motivated staff to achieve demanding targets under tight deadlines, ensuring high-quality output
- Devised attention-grabbing headlines and summaries for articles, to engage readers and promote content.
Education
Bachelor of Arts - Journalism – Editorial & Mass Communications
University of Maryland - College Park
College Park, MD12.1993
Skills
- Digital Strategy Development
- Social Media Management
- Analytics and Data Analysis
- Consistent Brand Messaging
- Technical skills: Adobe Creative Cloud, Microsoft Office, WordPress, Canva, Descript, Hootsuite
Timeline
Digital Media Specialist
MANAGEMENT SCIENCES For HEALTH (MSH)
04.2022 - Current
Freelance Writer
LADY FREETHINKER
06.2021 - 04.2022
Social Media Consultant
SUSTAINABLE VANILLA INITIATIVE
01.2018 - Current
Technical Writer
POPULATION SERVICES INTERNATIONAL (PSI)
01.2016 - 06.2018
Technical Editor
CATHOLIC RELIEF SERVICES (CRS)
01.2015 - 04.2022
Freelance Writer
GHANAIAN-GERMAN ECONOMIC ASSOCIATION
06.2003 - 05.2005
Managing Editor/Technical Writer
EASTERN RESEARCH GROUP, INC
05.1997 - 12.2001
International & Business Editor
GREENWIRE
05.1993 - 12.1996
Bachelor of Arts - Journalism – Editorial & Mass Communications
University of Maryland - College Park
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