Hi, I’m
Heidi Davis
Overland Park,KS
Summary
Influencer/Brand Marketing Affiliate Professional with a proven track record in creating programs for brand growth and influencer marketing. Specializing in high overall engagement, relationship building & creating top revenue performance. Innovative, smart, organized, growth-driven, and able to work cross-functionally. Always looking at a project with a high level of excitement and drive. Skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency.
Overview
11
years of professional experience
Work History
Mavely
Senior Influencer Marketing Manager
02.2022 - Current
Job overview
- Developed and accelerated affiliate/brand growth by recruiting Influencers and working alongside top brands for strategic growth opportunities.
- Generated monthly affiliate/brand GMV from $0 in February of 2022 to $23MM in March 2023.
- Daily focus on growth opportunities for Influencer Marketing such as organic sales growth, elevating campaign opportunities, and strategizing unique strategic business relationships.
- Strategic evaluation of sales data/analytics within affiliate/brand platforms to optimize growth and consistently achieve ROI.
- Added over 200 Influencers for strategic growth. Successfully prospected/ onboarded and cultivated strong relationships through consistent personal outreach, 1:1 meetings, and in-person events. Created unique in-person events to achieve overall goals.
- Successfully managed internal Influencer campaigns with staying within budgetary guidelines, achieving brand deliverables, and ultimately delivering the highest ROI.
- Working alongside the internal brand team to elevate/increase exposure for top brands such as: Old Navy, Walmart, lululemon, Jane.com, & Nordstrom Rack.
- Consistently implementing feedback from Influencers for added improvements in tech, data, and brand opportunities.
- Consistent level of strategic reporting to support executive decision-making.
- Project management from start to finish with exceptional organization and follow-through.
- Extremely professional with the ability to work alongside C-Level executives at all levels of industry professionals.
- Proficient in Ehrefs, Creator IQ, Hubspot, Facebook, IG for prospecting/management of accounts.
BrandCycle
Senior Influencer Growth Manager
01.2021 - 02.2022
Job overview
- Consistently devised strategies to increase overall GMV for the company and brand-specific growth.
- Worked with Influencers on increasing overall GMV through sales bonus opportunities, flat fee payments, and/or creative approaches to overall GMV increases.
- Strategically pulled sales data for comprehensive strategies to increase GMV.
- Managed all brand campaigns with Influencers: QVC, HSN, DSW, and Jane.com. On average ran over 5-10 campaigns per month.
- Slated 40+ Influencers into campaigns with overall strategic GMV sales.
- Exceptional project management of all brand optimization campaigns: slating influencers into appropriate opportunities, working through deliverables, effective/strategic communication during the campaign, and wrapping up campaign success with high-level campaign reporting.
- Set up a regular cadence of effective brand & influencer communication.
- Evaluated sales data and pivoted as needed to activate the highest level of sales for the overall ROI.
- Worked within all budgetary guidelines with each campaign.
- Drafted and implemented effective communication to all Influencers through newsletters, FB private groups, and strategic email communications. (Articulated brand voice in this communication)
- Developed relationships with brands for campaign opportunities to effectively sell Influencer campaign packages.
- Effectively evaluated the best overall strategies for brand ROI.
- Developed strong brand messaging through effective communication via social, emails, & PR releases.
- Leveraged data insights from surveys, previous campaigns, and market research to develop targeted marketing initiatives.
- Utilized knowledge of online strategies such as search engine marketing, product listings, and affiliate marketing to maximize campaign results.
- Worked on compliance process to strategically improve overall community growth and Influencer sales.
- Created media/brand kits to sell and highlight campaign packages to top brands.
Hilton/Prism Management
Brand Manager - Ecommerce and Digital Marketing
04.2018 - 01.2021
Job overview
- Ran digital marketing campaigns across all digital channels to drive market awareness, engagement, and sales.
- Collaborating with Influencers to build brand awareness of the company's brand.
- Project managed each influencer from prospecting, negotiating a trade agreement, finalizing details of all vendors involved, & executing all agreements.
- Actively sourced Influencers to increase brand awareness and activate sales/promos.
- Worked directly with Influencers on deliverables and engagement of brand awareness from start to finish.
- Monthly email execution to drive sales and engagement from a local and national audience.
- Bi-yearly larger email campaign, done through a larger more complex system through the Hilton brand for a larger reach in audience engagement.
- Daily management of 12 social media accounts. (6 Facebook/6 and Instagram)
- Developed a social media presence for engagement to increase sales goals for each of the 12 accounts.
- Editorially created the brand story through social media, email newsletters, and events.
- Maintained and updated 6 websites for a clean and refreshed company image.
- Review of digital marketing ads & online reviews to ensure are all accurate to drive sales.
- Project management with in-person marketing event activations for 6 hotel properties & 1 spa location across the Tucson area: Yoga programs, wine/food Events, & unique vacation packages.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
Whole Foods Market
Area Marketing Development Manager
01.2016 - 04.2018
Job overview
- Daily Project management with conception and initiation, planning, execution, performance/monitoring, and project close.
- Identified key projects/events in Tucson/Phoenix and around the country that would promote the company brand with the highest ROI.
- Wrote quarterly and annual goals with specific marketing initiatives.
- Worked on building brand awareness of specific product lines through various avenues including trade shows, social media, developing relationships with influencers, website content, & in-store marketing of product lines.
- Managed a group of 8-10 employees for each trade show event to be executed with the best ROI.
- Managed all community projects/events from development and implementation to execution encompassing all details of planning done with the extreme organization.
- Wrote all marketing plans, proposals, and budgets; with original creative sales, and activations to fully connect with key audiences.
- Created proposals for each event implementation with details of all event execution - photos, the timeline of the event, staff duties, etc.
- Developed key slogans and images to implement in the promotion of each event.
- Worked closely with the creative marketing team to ensure all slogans/images were going to be successful for event promotion.
- Strategized & negotiated all sponsorships/details for each partnership/event in the community.
- Connected with event organizers and developed relationships to customize packages that were beneficial to both parties.
- Daily engagement on social media and Whole Foods website - increased followers for metro account by 50% with creative and engaging content and images.
- Identified social influencers to help promote and build the brand or specific products for the company to create specific marketing/brand goals to promote for client-facing events.
- Successfully completed involvement in 4 larger community activities per year and three smaller events in each location per month, increasing sales of specifically targeted products by 150%.
Platinum
Marketing and Sales Associate
01.2012 - 01.2018
Job overview
- Created strategic community marketing plans to target specific customers to onboard as clients.
- Developed a support network for selling/buying homes resulting in $3m in monthly sales.
- Developed social media strategies to target specific clients and become competitive in the marketplace.
- Created strategies with Facebook and email accounts to highlight specific market-related insights for new and existing customers.
- Cultivated strong relationships and partnerships in the community for repeat referral business through community events, promotions, and unique entertainment ideas.
- Sold on average $500K per month with repeat business.
- Created print marketing newsletters to engage clients with trends and opportunities.
Education
Washington State University
BA from Social Science
1999
Skills
- Cross-Functional Team Leadership
- Budget Oversight
- Influencer/Top Brand Campaign Development/Management
- Brand-Building Strategies
- Multi-Channel Marketing Experience
- Social Media Campaign Management
- Website Creation/Updates
- Project Management
- Reporting Capabilities
- Prospecting and Relationship Building
Timeline
Senior Influencer Marketing Manager
Mavely
02.2022 - Current
Senior Influencer Growth Manager
BrandCycle
01.2021 - 02.2022
Brand Manager - Ecommerce and Digital Marketing
Hilton/Prism Management
04.2018 - 01.2021
Area Marketing Development Manager
Whole Foods Market
01.2016 - 04.2018
Marketing and Sales Associate
Platinum
01.2012 - 01.2018
Washington State University
BA from Social Science
Similar Profiles
Lindsey FortnerLindsey Fortner
Creator and Influencer Account Manager at MavelyCreator and Influencer Account Manager at Mavely
Peggy OFlahertyPeggy OFlaherty
Vice President of Sales at MavelyVice President of Sales at Mavely
Jinan SalemJinan Salem
Community Service at High SchoolCommunity Service at High School