Summary
Overview
Work History
Education
Languages
Certification
Timeline
Receptionist
Heidi Rae Kweller-Seale

Heidi Rae Kweller-Seale

Dallas,TX

Summary

Dynamic and Results-Driven Sales Leader

Energetic sales expert with a proven track record of exceeding expectations and achieving intensive growth. Known for delivering innovative solutions, fostering strong client relationships, and consistently surpassing company goals. Skilled in strategic planning, business growth, and team leadership, with a commitment to ethical practices and operational excellence. A passionate professional with an upbeat attitude, focused on driving success, streamlining processes, and delivering measurable results that create a lasting organizational impact.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Partner / Co-Own of Sales and Business Development

Sealed Roofing & Construction (Family owned co)
Greenville, Texas
01.2022 - Current
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Identified potential new markets for product offerings, developed go-to-market strategies, and drove successful launch of products in those markets.
  • Oversaw regional and local sales managers and staff.
  • Maintained and verified accurate records of pricing, sales and activity reports submitted by account managers.
  • Provided regular feedback regarding individual performance as well as overall team successes and challenges.
  • Established a comprehensive process for onboarding new employees that included mentorship from experienced peers.
  • Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
  • Supported sales team members to drive growth and development.
  • Worked closely with clients to identify needs and challenges and provided solutions-oriented campaign themes.
  • Coordinated Daily Field Reports (DFRs) and distributed to clients.
  • Monitored competitor products and services and maintained relationships with industry influencers and key strategic partners to identify improvement areas and grow customer base.
  • Evaluated leads obtained through direct referrals, lead databases and cold calling.
  • Developed performance metrics to measure success of sales activities and optimize operations accordingly.
  • Negotiated complex contracts with customers to maximize revenues while minimizing risk.
  • Built sales forecasts and schedules to reflect desired productivity targets.
  • Developed and implemented strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services.
  • Monitored competitor activity in order to stay ahead of the curve on industry trends.
  • Established ambitious goals for employees to promote achievement and surpass business targets.
  • Negotiated contracts between partners or vendors in order to obtain favorable terms for the company.
  • Developed training materials for staff members in order to improve their skillset related to client relations management .
  • Established partnerships with other organizations that would bring value back into the company .
  • Provided leadership and guidance to team members while encouraging collaboration across departments.

Vice President of Business Development

Dignity Health Home Care & Hospice
Dallas, Texas
07.2017 - 06.2019
  • Maintained contact with existing customers to ensure satisfaction levels remain high.
  • Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
  • Coached, developed and motivated team to achieve revenue goals.
  • Negotiated major contracts with clients to expand the organization's presence in the industry.
  • Analyzed customer data trends to assess current market conditions and forecast future growth prospects.

Co-Owner / Partner /CEO

Advanced Senior Care Home Healthcare Agency
McKinney, Texas
03.2014 - 04.2017
  • Provided leadership and guidance to employees while fostering a collaborative environment.
  • Negotiated and secured partnerships with key stakeholders to enhance business operations and market reach.
  • Prepared detailed reports on sales performance metrics for senior management review.
  • Directed marketing and advertising strategies to increase brand awareness and customer engagement.
  • Led cross-functional teams to achieve project milestones, ensuring alignment with company objectives.
  • Collaborated with other co-owners on strategic decisions related to the company's growth plan.
  • Reviewed employee performance evaluations regularly for accuracy and fairness.
  • Coordinated with legal counsel to manage legal risks and address issues as they arose.
  • Implemented campaigns and promotions to help with developing goods and services.
  • Oversaw customer service activities to ensure quality standards were met or exceeded.
  • Monitored business trend forecasts and adjusted budgets and operational plans to maximize growth and opportunities.
  • Implemented new technologies to streamline processes and improve efficiency.
  • Formed and sustained strategic relationships with clients.
  • Delivered speeches and attended industry conferences to promote company image and engage with buyers.
  • Monitored inventory levels and placed new orders for merchandise to keep supply well-stocked.
  • Implemented successful business strategies to increase revenue and target new markets.
  • Monitored expenses closely to stay within allocated budgets for each project and initiative.
  • Mitigated business risks by working closely with staff members and assessing performance.
  • Reviewed and approved contracts and agreements to protect company interests and ensure compliance with regulations.
  • Managed financial operations, including budgeting, forecasting, and financial reporting to ensure fiscal health.
  • Developed and implemented policies and procedures to standardize operations and ensure compliance.
  • Coordinated special events such as product launches or promotional campaigns.
  • Developed strategies for increasing customer loyalty and satisfaction.
  • Cultivated and maintained industry relationships and customer partnerships to capitalize on opportunities and maximize business success.
  • Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
  • Monitored competitive activity and adjusted strategies to maintain a competitive edge.
  • Managed day-to-day business operations including staffing, inventory management, budgeting, accounting, and payroll processing.
  • Negotiated contracts with vendors and suppliers to secure the best terms possible.
  • Managed customer service initiatives to resolve issues promptly and maintain high satisfaction levels.
  • Developed plans for expanding business operations into new markets domestically and internationally.
  • Developed clear mission, vision and culture for company as foundation for growth, branding and development of employee culture.
  • Implemented process improvements to increase efficiency, reduce costs, and improve service quality.
  • took over the agency operations in 2014 in distress agency near bankruptcy and grew the entire organization by development of new team members inner-office administratively by recruiting networking to ensure we hired the top rated clinique and corporate office healthcare professionals to provide the service we set the pace to deliver.
  • Grew the overall agency by new branding logo design and collaboration with board of directors that i directed and maintained monthly meetings to review growth and expansion.
  • Facilitated many levels of business growth strategies and started off with 14 patients and grew to over current census when we sold the agency at 422 patients on our services clinically caring for the individuals
  • secured and cold called for 7 mos straight various healthcare insurance providers including BCBS United Hc and Aetna Hc to ensure expansion was feasible and we closed on all 3 contracts with a hyper patient growth in census to 422 by end of our new sellers purchasing our polished renewed agency
  • amazing Clinical and Ops team members helped support by vision leadership and direction of our fisks to hugely success in closing the sale!

Senior Marketing Development Executive

Hospice Plus
Dallas, Texas
10.2011 - 03.2014
  • Conducted market research to understand customer needs and preferences.
  • Established processes for tracking project milestones across multiple departments.
  • Generated detailed reports on project progress, budget forecasts, and performance metrics.
  • Negotiated contracts with suppliers for cost-effective materials sourcing.
  • Analyzed customer data to identify trends in product usage and customer engagement.
  • Remained composed, polished and highly productive, even during moments of extreme stress to achieve optimal results.
  • Grew business with existing clients through upselling and recommending new services.
  • Led cross-functional teams to develop innovative solutions for business challenges.
  • Created and maintained relationships with key stakeholders, including customers, vendors, partners, and internal teams.
  • Stayed calm and polished at all times, even during moments of extreme stress or when dealing with difficult personalities, to accomplish professional goals.
  • Developed and implemented strategies to increase customer satisfaction and loyalty.
  • Negotiated contracts with vendors, suppliers, and other service providers.
  • Developed and implemented strategic plans for business growth.
  • Presented proposals at executive meetings outlining potential solutions.
  • Coordinated marketing initiatives to drive brand awareness and sales growth.
  • Contacted current and potential clients to promote products and services.
  • Monitored industry trends and competitor activities to inform strategic decisions.
  • Recognized by management for providing exceptional customer service.
  • Approached customers and engaged in conversation through use of effective interpersonal and people skills.
  • Exceeded customer satisfaction by finding creative solutions to problems.
  • Provided support and guidance to colleagues to maintain a collaborative work environment.
  • Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
  • Managed time effectively to ensure tasks were completed on schedule and deadlines were met.
  • Prioritized and organized tasks to efficiently accomplish service goals.
  • Assisted with customer requests and answered questions to improve satisfaction.
  • Completed day-to-day duties accurately and efficiently.
  • Worked effectively in team environments to make the workplace more productive.
  • Identified needs of customers promptly and efficiently.

VP of Marketing / Acquisitions & TakeOvers

MedPointe Healthcare
Frisco, Texas
11.2011 - 10.2012
  • Developed an innovative loyalty program that resulted in increased customer retention rates.
  • Oversaw production of marketing materials, including brochures, flyers, and digital content.
  • Expanded personnel skill sets by mentoring marketing team both individually and in groups.
  • Analyzed campaign performance data to identify opportunities for optimization and improvement.
  • Prepared detailed marketing forecasts on daily, weekly and quarterly basis.
  • Created sales strategies to promote advertising offerings and motivate larger deals.
  • Enhanced customer engagement through targeted loyalty programs and feedback mechanisms.
  • Created cross-functional teams to develop integrated marketing plans for new products and services launches.
  • Organized monthly meetings with internal stakeholders to discuss progress on current projects and brainstorm ideas for future initiatives.
  • Worked closely with IT department to ensure successful execution of online campaigns through web analytics tools.
  • Conducted market research to identify trends, customer needs, and competitive landscape.
  • Collaborated with sales team to ensure alignment between sales strategies and marketing objectives.
  • Recommended policy changes to improve marketing tactics and strategies.

Education

Associate of Arts - Marketing Management

Texas Tech University
Lubbock, TX
05-1997

Languages

English
Professional

Certification

  • HHSTx Administrators Home Health & Hospice Liscenee 2015 - current
  • Certified Property and Project Manager CPM and CAM - Apt Association of Greater dallas 2004 - current
  • Health Care Compliance Certificate – Health Care Compliance Association.
  • Public Notary License-State Secretary/Department of State.
  • Certified Professional in Healthcare Quality (CPHQ) - National Association for Healthcare Quality.
  • Fellow of the American College of Healthcare Executives (FACHE) - American College of Healthcare Executives.
  • First Aid Certification
  • Health Care Compliance Certification Program Certificate Holder(HCCP)- Compliance Certification Board.
  • Fellow in the American Academy of Project Management (FAAPM) - American Academy of Project Management.
  • Project Management Professional (PMP) – Project Management Institute.

Timeline

Partner / Co-Own of Sales and Business Development

Sealed Roofing & Construction (Family owned co)
01.2022 - Current

Vice President of Business Development

Dignity Health Home Care & Hospice
07.2017 - 06.2019

Co-Owner / Partner /CEO

Advanced Senior Care Home Healthcare Agency
03.2014 - 04.2017

VP of Marketing / Acquisitions & TakeOvers

MedPointe Healthcare
11.2011 - 10.2012

Senior Marketing Development Executive

Hospice Plus
10.2011 - 03.2014

Associate of Arts - Marketing Management

Texas Tech University

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Heidi Rae Kweller-Seale