Heidi Renee Rawlins

Spearheaded content calendar development and management, ensuring strategic publication across digital platforms.

Authored monthly newsletters and bi-monthly blogs, integrating SEO best practices to boost organic reach.

Oversaw content creation process, managing product research, drafting, scheduling, and publishing.

Provided guidance to internal content creators, enhancing quality and consistency of brand messaging.

Monitored social media metrics and Google Ads, delivering insights for campaign optimization.

Managed cloud-based digital asset system, organizing multimedia for effective marketing campaigns.

Created email marketing campaigns via Constant Contact, achieving high open and engagement rates.

Reported key performance data to CEO, presenting dashboards that informed strategic decisions.

• Establish trust to build a clientele of upwards of 140 guests a month maintaining 72% retention
• Promoted at a fast rate; intern to a top-level stylist in 6 years by meeting education, retail sales, client count, and upgrade indicators
• Achieved 15% in retail sales and 20% in upgrades to original services exceeding goals set by owner
• Trained and mentored 6 new stylists to reflect strong client relationships and technical ability

• Demonstrated drive by creating a new client base
• Maintained product inventory and management of 3 color lines and 4 different product lines

• Served as AP, AR, HR manager, assistant to CFO
• Maintained client, subcontractor, and company job file details and invoices
• Processed payroll for over 20 employees and over 15 subcontractor
• Handled all day-to-day office functions of a contractor’s office including creating and sending bids to clients and selecting subcontractor bids

• Coordinated the implementation of billing, claim resolution, and collection of payments
• Acted as a liaison between 2 dentists, 6 in-network insurance companies, and patients
• Communicated directly to in-network insurance companies including writing appeals for denied services

• Processed and scheduled warranty service and service appointments
• Created invoices for contractors and individuals
• Managed sales, upgrades, questions, installments, and payments for over 75 accounts
• Assisted with payroll of over 40 employees

• Collected, counted, and disbursed all cash through 5 sales outlets
• Received, counted, recorded, and reported over $75,000 in inventory for 5 sales outlets on the ship
• Maintained all operations in the Barbershop
• Operated retail outlets onboard ship, including ordering, pricing, stocking, and arranging new stock