Design Director
Concept Directions Ent Inc
New York, NY
01.2000 - Current
- Led and stimulated team to adapt product for specific stores in terms of price point ,delivery date and aesthetic by incorporating sell throughs from previous seasons.
- Demonstrated with visuals ,items and collections that were successful as well as those that were not . Led discussions on why above prevailed in terms of market penetration , price , aesthetic and color .
- Juggled multiple projects simultaneously, never losing strategic vision and always maintaining focus.
- Researched and identified key items and their success in various price points form budget to Designer. (For example : Cozies )in all price points .
- Planned all color selections based on research of all markets making sure volume driving core colors were always included .
- Mentored each designer to promote confidence and productivity, which encouraged new ideas and fostered positive working relationships.
- Advised clients/buyers on design choices based on current trends and retail environment.
- Met with clients to share and promote and make them feel they were part of design process. Buyers like to feel like partners with vendors.
- Taught all team members that everyone's opinion mattered and to have open minds to better understand opinions of others.
