Helen Roberts

Promoted to serve as the trusted advisor to the Managing Partner, overseeing and scaling business initiatives from development through successful execution.

• Contributed to growth of a boutique management consulting firm ranked #707 on Inc. 5000 list (2022) with 3-year revenue growth of 889%.
• Planned and implemented monthly events (collaborative workshops, team building, community events). Employee satisfaction increased by 27% in annual employee survey

Strategy & Insights

• Developed 2023 Strategic Initiatives using analytical frameworks, data models and key insights to support prioritization, planning and accelerate solutions for scaling firm wide activities
• Identified opportunities to streamline and automate operational processes, develop talent strategy, and improve efficiency across all service offerings.
• Conducted market research providing tactical recommendations for new academic and business partnerships

Prioritization & Execution

• Chaired and defined cadence of leadership and broader company meetings to make informed business decisions, provide strategic support and evaluate progress towards OKRs
• Performed data-driven analyses to evaluate organizational design and make strategic recommendations. Prepared 2023 budget report, projections, and leadership presentations for business development and strategic partnerships
• Created client deliverables and facilitated innovation workshops for 5 major Life Science client brands.

Leadership Support

• Optimized efficiency and productivity of Managing Partner by representation in meetings on their behalf, managing special projects, accelerating decision making and improving cross-functional communication
• Recruited and mentored cross-functional team of 16. Led professional development activities
• Liaised with partners, clients and external stakeholders maintaining utmost diplomacy and confidentiality

Special Projects

• Spearheaded all marketing operations including managing third party vendors to ensure completion of new website.
• Project managed all Intellectual Capital creation and development by consulting team members for multi-channel marketing

Evolved strategic content development throughout the whole firm promoting dynamic growth and scaling of omni-channel marketing initiatives.

Content Creation & Dissemination

• Authored and edited articles, infographics, videos, emails, and other collateral for broad audience base to drive brand awareness.
• Published White Paper on Existential People Crisis and Future of Work achieving over 42,000 impressions and increasing click through rate by 32%
• Managed content distribution to online channels. Optimized email campaigns increasing open rate to 69% and LinkedIn followers by 612.5%. Wrote and distributed press releases to increase brand visibility to audience of over 5,000.

Content Strategy & Execution

• Developed cross-functional communication and marketing plans.
• Researched developing trends across target industries to stay updated with innovative ideas and marketing practices.
• Developed strategies to optimize website content for SEO and implemented new reporting systems

Team Support & Delivery

• Developed variety of training materials for top 5 global pharmaceutical brand ($50.545 billion revenue)
• Interviewed candidates for operational innovation practice and summer internship program

Managed all media and content production teams in a fast-paced environment, successfully scaling this US non-profit organization to meet the demands of a growing global audience during the pandemic.

Media Production Management

• Co-hosted and produced selection of 140 branded podcast episodes. Project managed series of 10 live recordings in multiple locations to create TED talk type videos generating 11,000+ views. Oversaw process from inception to launch on YouTube channel and websites.

Content Marketing Management

• Managed and trained remote team of 10 to deliver integrated on-brand content. Streamlined operational processes and workflow to increase efficiency of team and resources. Utilized analytics and site metrics.

Led digital content strategy, copywriting and market research for B2B and B2C clients across many sectors including lighting, wealth management, realty and music.

Project Management

• Consulted with clients on critical business issues; developed innovative, high-impact proposals for Bulbrite Industries (annual revenue $24.4M) and GenWealth Group (part of Charles Schwab Corp).
• Collaborated with cross-functional teams to create reports and presentations to share insights and recommendations with stakeholders.

Content Strategy

• Developed engaging content for variety of topics, ranging from technical to lifestyle, for multiple websites, social platforms and printed materials.
• Developed marketing strategies to optimize content for SEO. Monitored competitor content to identify areas for improvement

Taught intensive college-level writing course to first generation students.

Teaching & Evaluation

• Developed and implemented writing curriculum personalized to students' abilities and cultural backgrounds.
• Improved 30 students' performance by defining clear goals and communicating performance metrics to set them up for academic success.

Implemented first-class print and digital advertising campaigns for 5 high-end realty brands including Sothebys International Realty UK, part of the UK's largest estate agency and property services group with 2,000 + staff.
Leadership

• Owned all print and web advertising for over 50 sales and lettings offices (300+staff). Mentored and trained marketing team of 10 to create comprehensive corporate identity for each brand

Project Management

• Created briefs and oversaw production schedules to manage design process from concept to completion. Formulated and monitored annual budgets of £1.5M to manage expenses and control costs. Produced over 50 magazines per year.

Strategy

• Created brand messaging, collateral materials, planned events and promotional strategies. Negotiated with over 20 major news and magazine outlets and leading digital realty platforms to manage all contracts, advertising media selection and bespoke products.

Developed successful print and digital advertising campaigns for a high-end realty brand with 200+ staff, part of the UK's largest estate agency and property services group.

Leadership, Project Management & Strategy

• Owned all print and web advertising for over 28 sales and lettings offices. Managed team of 5 designers and marketing associates.
• Developed 30 campaigns, led design and tracked results. Maintained strategic alliances with 60+ vendors.
• Developed and implemented behavioral retargeting adverts for increased brand awareness.

Established new English curriculum in thriving London inner city co-ed academy and training schools. Delivered outstanding ESL instruction to a diverse student population.

Teaching, Assessment & Leadership

• Designed and implemented new curriculum to over 1,500 students. Utilized multimedia technology to increase engagement.
• Mentored 15 refugee students who met Michelle Obama during 2009 G20 London Summit visit
• Developed outreach to build community awareness. Identified individuals and families in need of community services