Summary
Overview
Work History
Education
Skills
Websites
Projects
Languages
Achievementsandvolunteerexperience
Timeline
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Helen M Davis

Dallas,Texas

Summary

Dedicated Project Manager successful at work flow planning and staff retention strategies. Boosts productivity through innovative management and mentorship. Keen to apply new and emerging project organization techniques to increase overall performance.

Overview

17
17
years of professional experience

Work History

Marketing Specialist

Source African
Dallas, Texas
07.2023 - Current
  • Increased website traffic by 30% in the first three months using SEO strategies for nine East African product lines, driving a significant boost in sales conversions and brand visibility.
  • Conducted market analysis to identify key trends in the eco-friendly product sector, positioning the brand as a leader in the market.
  • Led the development and design of a minimum viable product (MVP) website, optimizing for user experience and functionality.
  • Developed SEO-optimized content that improved website visibility and audience retention by 25%.
  • Collaborated with cross-functional teams to align digital marketing strategies with business objectives, increasing marketing effectiveness by 15%.
  • Customer acquisition increased by 20% through targeted social media campaigns focused on engagement and conversion optimization.
  • Company Overview: www.sourceafrican.com.

Project Lead

BCW
Sioux city, Iowa
07.2020 - 07.2023
  • Spearheaded a marketing strategy that resulted in a 40% increase in overall sales across all product lines in the first year.
  • Managed Facebook Ads campaigns to promote products and events, boosting online engagement by 25% and increasing lead conversion rates.
  • Improved customer retention by 30% by personalizing marketing communications and optimizing CRM processes.
  • Successfully launched a new product line and radio advertising campaign, increasing brand awareness by 35% within the first quarter.
  • Provided customer support through the application and renewal process, enhancing client retention by 18%.
  • Radio advertising campaign, increasing brand awareness by 35% within the first quarter.
  • Assisted clients through the application and renewal process, providing clear communication and guidance, and improving customer retention by 18%.
  • Supported issue resolution and escalated complex cases to the appropriate teams, improving customer satisfaction and reducing churn by 15%.
  • Identified project needs by reviewing project objectives and schedules.

Real Estate Agent

Coldwell Banker
Pleasanton, CA
04.2017 - 03.2020
  • Key Achievement: Closed over $5 million in sales by utilizing a strategic mix of digital marketing and targeted sales efforts, surpassing sales goals by 20%
  • Designed and executed comprehensive digital marketing strategies, including social media campaigns, email marketing, and paid ads, resulting in a 40% increase in qualified leads
  • Conducted detailed research, providing clients with data-driven insights to secure favorable property deals
  • Created SEO-optimized property listings, boosting visibility on platforms like Zillow and Realtor.com, resulting in a 30% increase in online property views
  • Negotiated contracts to ensure favorable terms for clients, minimizing risks and ensuring compliance, which resulted in a 25% reduction in disputes

Reservation Agent

Delta Airlines
Dallas, TX
07.2014 - 07.2016
  • Key Achievement: Managed a high volume of customer interactions, addressing inquiries swiftly, leading to a 15% decrease in customer complaints
  • Delivered exceptional customer support by managing reservations, cancellations, and modifications, resulting in a 10% increase in customer satisfaction scores
  • Leveraged CRM platforms to track customer interactions, providing personalized service and fostering loyalty, which resulted in a 20% increase in repeat customers
  • Proactively resolved travel disruptions, reducing complaints by 15% through problem-solving and timely communication
  • Collaborated with cross-functional teams to provide real-time updates, improving overall service coordination by 20%

Customer Service

Hilton Hotels Corporation
Carrolton, Tx
06.2008 - 06.2015
  • Delivered exceptional guest support, managing reservations and resolving accommodation issues with a 98% customer satisfaction rate
  • Implemented a guest feedback system that improved satisfaction scores by 15% within the first year
  • Coordinated with hotel departments to ensure seamless guest experiences, reducing complaints by 20%
  • Streamlined check-in/check-out processes, reducing wait times by 25% and enhancing operational efficiency
  • Proactively addressed guest complaints, maintaining high service standards and improving guest loyalty, resulting in a 10% increase in repeat bookings

Education

Digital Marketing

University of Texas
Arlington Tx
01.2024

Daystar University
Nairobi, Kenya
01.2001

Skills

  • Event Management
  • Market research
  • Presentation skills
  • Team Leadership
  • Excellent communication
  • Customer Success
  • Analytical Problem-Solving
  • Project Management
  • Strategic Planning
  • Process Improvement
  • Brand Development
  • Email marketing
  • CMS Platforms
  • CRM Software (HubSpot)
  • Google Suite
  • Design Tool (Canva)
  • MS Office

Projects

Personal Website, http://www.helenmdavis.com Source African, http://www.sourceafrican.com BCW, http://www.BCW.com

Languages

  • English
  • Swahili

Achievementsandvolunteerexperience

President’s Award Kenya, 1998, Sycamore Elementary, Danville, California, 01/01/19, Present, Sam Johnson Elementary, Celina, Texas, 01/01/19, Present

Timeline

Marketing Specialist

Source African
07.2023 - Current

Project Lead

BCW
07.2020 - 07.2023

Real Estate Agent

Coldwell Banker
04.2017 - 03.2020

Reservation Agent

Delta Airlines
07.2014 - 07.2016

Customer Service

Hilton Hotels Corporation
06.2008 - 06.2015

Digital Marketing

University of Texas

Daystar University

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Helen M Davis