Cultivated success for a Book of Business of over 700 accounts, conducting 5+ weekly client calls and leveraging personalized, data-driven strategies to drive measurable growth and ROI.
Conducted regular account reviews for 50+ clients monthly, analyzing progress and identifying strategic opportunities that resulted in improved engagement and revenue growth.
Delivered comprehensive education on SMS, CDP, and Reviews products, enabling over 90% client adoption of new features while providing actionable feedback to Product & Engineering teams to refine future product development.
Senior Brand Strategist
RealPage (via Acquisition of G5 Search Marketing)
12.2018 - 06.2022
Promoted from Project Coordinator to Senior Brand Strategist, overseeing creative direction and brand strategy for a portfolio of key accounts.
Directed website design, marketing collateral, and social media projects within G5 Studio, ensuring alignment with client objectives and brand guidelines.
Managed cross-functional project teams and client communication from initial briefing to final evaluation, ensuring timely delivery and high-quality outcomes.
Conducted competitive market research and trend analysis to identify opportunities for differentiation, leveraging findings to craft strategies that enhanced brand positioning and market share.
Crafted compelling narratives for branded content, resonating with target audiences and driving conversion rates.
Marketing & Communications Manager
BranchOut
02.2018 - 12.2018
Developed integrated marketing strategy for the new product launch of plant-based snacks for a local startup
Led the strategic planning and execution of marketing campaigns, e-commerce website, and amazon presence to generate brand awareness and adoption
Created strategy and pitches to convince partners to collaborate and sell the brand in stores.
(Target, Whole Foods, Thrive Market, Market of Choice)
Strategy & Account Manager
DoorDash
08.2016 - 02.2018
Devised and executed comprehensive merchant strategy across the Greater Denver region, driving growth and market penetration in new DoorDash verticals while optimizing revenue streams.
Cultivated and managed relationships with top Enterprise and National merchant accounts, generating new business and optimizing long-term profitability.
Collaborated cross-functionally with Operations, Product, Engineering, and Sales teams to enhance merchant experience, improve processes, and achieve regional market goals.