HELEN M. PEIRCE
Centennial,CO
Summary
Data-driven marketing strategist, leader, and analytics translator, an executor and builder of successful marketing campaigns through engagement, storytelling, digital marketing channels, advertising (Facebook, LinkedIn, Twitter, Google) and more. Extensive background in building out digital marketing programs and growing initiatives.
Overview
22
22
years of professional experience
Work History
Senior Marketing Manager
THE NATIONAL COUNCIL OF TEACHERS OF ENGLISH
12.2021 - Current
- Manage, execute, and evaluate various digital marketing initiatives advertising, email automation, website development, and social media marketing.
- Data storyteller with Google Analytics and Looker Studio, providing monthly recommendations.
- Manage email marketing for membership retention and acquisition
- Promotion for 5,000+ annual Convention increased attendance by 21% from prior year.
- Improved website visitors by 19.8%, with 13.4% new visitors.
- Build strategies for successful growth. Stopped 17% decline in membership and decreased loss percentage to 11% in three months.
- Established and managed overall business plan for NCTE's Annual Convention, publications (journals and books), and membership retention and acquisition.
- Performed market segmentations, targeting and positioning for each product line.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Oversaw and managed marketing calendar for over 1,000 marketing emails from concept through completion.
Digital Marketing Manager
NATIONAL COUNCIL OF TEACHERS OF ENGLISH
12.2001 - 08.2021
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Developed marketing content such for emails, website and advertisements for social media.
- Increased impressions by 120%, 172.9% increase in clicks, 34.31% click through rate, and increased conference conversions by 50% on all digital channels (Facebook, Instagram, LinkedIn, Google Search ads) for NCTE's Annual Convention.
- Added page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Developed and executed A/B testing strategies to optimize campaign performance. Established high engagement for members: average open rate of 49.74%, click through rate of 6.36%.
- Launched successful digital marketing campaigns that achieved goals for increased website conversions on Google Analytics.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns, exceeding NCTE's 2023 attendee goal by 21.48% .
Marketing & Events Manager
THE UNIVERSITY OF DENVER, Office of Community
02.2019 - 06.2020
- Managed marketing collateral through email marketing and website management for faculty, staff, students, University stakeholders, and community members
- Executed design elements for all GSSW events, creative briefs, visual displays, email marketing, and website management
- Twitter, and LinkedIn o Collected and analyzed event email analytics and reported results of events or event series throughout past year
- O Managed GSSW website event pages and registration pages.
Marketing & Events Manager
The Bridge
03.2016 - 06.2020
- Advanced overall marketing strategy for The Bridge Project, a nonprofit organization serving youth in four of Denver’s public housing neighborhoods.
- Worked in a cross-functional role managing all things marketing while executing fundraising events.
- Developed new website under University of Denver
- Maintained relationships with community foundations assisting with press releases, stories, and data collection.
- Managed and developed editorial direction of print and digital communications while promoting brand with external constituents.
- Managed Google Analytics and maintained The Bridge Project website.
- Designed and updated print materials, website, social media sites, and quarterly e- newsletter.
- Launched social media strategy Worked with vendors, committee members and the University Denver to coordinate all aspects of event planning.
- Executed four successful galas, Wine, Stein & Dine, for 400+ people grossing 500K plus.
Senior Marketing Associate
CHILDREN, INC
COLUMBUS, OH
11.2012 - 09.2015
- Developed outbound marketing strategies for Highlights for Children, Inc., supporting international agents, partners, and distributors worldwide (digital materials, magazines, activity books, educational materials, trade books.
- Reviewed and approved marketing materials created by key international partners and collaborated with editorial, legal and sales teams (worldwide) on all marketing initiatives.
- Drove Highlights International website by redesigning and maintaining it.
- Researched, launched, and managed Highlights International Facebook page.
- ZanerBloser (an educational subsidiary of Highlights), and Boyds Mills Press (trade book division).
- Managed Boyds Mills Press agents worldwide and sold licensing rights to books.
- Supported distributors and licensing and distribution agents.
- Created trade show vision and strategy, designed, and built displays, attended major shows, and met with partners, agents and prospects in Frankfurt, Bologna, London, Guadalajara, and Beijing.
- Built internal and external relationships and communication through e-newsletters (International Insider), trade show announcements and Skype meetings.
Sales and Marketing Coordinator
RENTGROW, INC
WALTHAM, MA
09.2007 - 02.2010
- Assisted Marketing Manager in updating website, distributing monthly newsletter and organizing 100+ trade shows
- Managed Salesforce cleanup and tracking
- Observed Google Analytics, collected statistics of online advertisements, website hits and social media visits
- Implemented marketing strategies to generate leads and increase sales revenue.
- Collaborated with sales and marketing teams to coordinate promotional activities.
- Planned meetings and trade shows by developing schedules, establishing contacts and coordinating mailing lists.
Education
Bachelor of Arts and Sciences - Strategic Communication
THE OHIO STATE UNIVERSITY
ColumbusJUNE 2007
Skills
- Salesforce
- Adobe Creative Suites (Acrobat, Photoshop, InDesign, Illustrator)
- Website building (WordPress, Drupal, Squarespace)
- Email marketing and automation
- Google Analytics, Google Ads, Google Tag Manager, Looker Studio,
- Social media advertising (Hootsuite, Facebook, LinkedIn, Instagram, Twitter)
- Project Management (Asana)
- Meta Business Suite, LinkedIn Ads
- Channel Marketing
- Cross-Functional Collaboration
- Multi-Channel Marketing Experience
- Strategic Planning
- Budget Administration
Timeline
Senior Marketing Manager
THE NATIONAL COUNCIL OF TEACHERS OF ENGLISH
12.2021 - Current
Marketing & Events Manager
THE UNIVERSITY OF DENVER, Office of Community
02.2019 - 06.2020
Marketing & Events Manager
The Bridge
03.2016 - 06.2020
Senior Marketing Associate
CHILDREN, INC
11.2012 - 09.2015
Sales and Marketing Coordinator
RENTGROW, INC
09.2007 - 02.2010
Digital Marketing Manager
NATIONAL COUNCIL OF TEACHERS OF ENGLISH
12.2001 - 08.2021
Bachelor of Arts and Sciences - Strategic Communication
THE OHIO STATE UNIVERSITY
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