Overview
Work History
Education
Skills
Languages
Certification
Accomplishments
Timeline
Generic

Helen Pham

Overview

5
5
years of professional experience
1
1
Certification

Work History

Director of Client Services (United States)

TargetBay
03.2024 - Current
  • Build client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
  • Supervise daily operations to maximize revenue, client satisfaction, and employee productivity.
  • Managed a portfolio of 50+ key accounts with customized marketing plans to help them achieve their business goals.
  • Perform quarterly evaluations of client accounts to strategically identify and execute upselling opportunities within our products that align with and enhance client outcomes.

Email & SMS Marketing Specialist

TargetBay
02.2022 - 03.2024
  • Managed over 100 email marketing campaigns simultaneously, ensuring timely completion and adherence to budget constraints.
  • Develop and execute targeted marketing strategies for different stages of the customer lifecycle using automated systems.
  • Enhanced campaign performance by strategizing and implementing A/B testing methods.
  • Identified opportunities for growth within existing client base via tailored upsell/cross-sell campaigns designed to drive revenue increases.

Marketing Assistant Lead

The AD Leaf Marketing Firm
06.2019 - 02.2022
  • Wrote long-form articles, blog posts, and whitepapers that showcased thought leadership in the industry.
  • Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth.

Digital Marketing Director

Euphoria Day Spa & Salon
06.2019 - 12.2021
  • Increased brand visibility by developing and executing comprehensive digital marketing strategies.
  • Managed digital advertising budgets, ensuring efficient allocation of resources for optimal ROI.

Education

University of Florida
Gainesville, FL

Skills

  • Time Management
  • Problem-Solving Abilities
  • Effective Communication
  • Adaptability and Flexibility
  • Teamwork and Collaboration

Languages

Vietnamese
Native or Bilingual

Certification

  • Google Digital Marketing & E-Commerce
    Credential ID JWZ6ZEVF62GQ
  • Google Advanced Data Analytics
    Credential ID 8CVQ6KLEW9X2

Accomplishments

  • Biomedical Engineering Scholarship Recipient | Florida Institute of Technology - 2018

  • Florida Academic Scholarship | Florida's Bright Futures - 2018

Timeline

Director of Client Services (United States)

TargetBay
03.2024 - Current

Email & SMS Marketing Specialist

TargetBay
02.2022 - 03.2024

Marketing Assistant Lead

The AD Leaf Marketing Firm
06.2019 - 02.2022

Digital Marketing Director

Euphoria Day Spa & Salon
06.2019 - 12.2021

University of Florida

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Helen Pham