Helen Stringer

• Responsible for driving online engagement and sales, while growing market share for the Home Fragrance business
• Oversees 6+ new product launches each year as well as 2,500+ in-line SKUs across 3 brands
• Develops and implements cross-channel digital marketing campaigns, approves all creative assets needed to support them
• Developed marketing campaigns that led to a 20% YoY POS revenue increase in '22 and on track to surpass '23 revenue goals by 35%
• Accelerated Yankee Candle GenZ portfolio sales by >10% in 2022 through efficient content learning plan across channels
• Overhauled content for 1,500+ SKUs across D2C and Retail partner websites which significantly boosted Newell's content score and conversion rates
• Works very closely with Newell Marketing COE, Flywheel and AMS teams to strategize, launch and optimize marketing campaigns
• Runs weekly cross-functional meetings that foster seamless collaboration, operational efficiency, accountability and proven results
• Oversees all PDPs and ASINs set ups, with a sharp focus on SEO to always strive for highest conversion
• Masterminded innovative Assortment Categorization tool, allowing strategic investments towards most profitable SKUs, resulting in more efficient spend.

• Spearheaded DTC online Marketing & Merchandising for 5 brands: Wet n Wild, Physicians Formula, LipSmacker, Black Radiance & LORAC
• Conceived and executed digital marketing campaigns that consistently achieved positive results in demand generation, brand awareness, and exceeded revenue targets and ROI objectives
• Planned and implemented DTC's first programmatic campaigns that produced > 5x return on ad spend (ROAS) while setting new benchmarks for Markwins
• Produced high impact customer facing emails for all brands
• Oversaw copy, creative and deployment strategies that drove incremental revenue, doubled open & click rates
• Implemented email segmentation strategy that reduced unsubscribe rate (from 2% to 0.5%) and reignited lapsed customers
• Partnered with Web Development team to chart 3-year roadmap for key site improvements
• Continuously dissected site analytics to identify weaknesses and opportunities Introduced Private Sale concept that generated customer engagement while delivering revenue that exceeded forecast
• Managed marketing, promotions, merchandising, and social media calendars, orchestrating flawless brand storytelling across channels
• Orchestrated all web assets/ content development, forging great partnership with brand teams
• Managed a team of 6 individuals and external agencies simultaneously.

• Managed and strategically expanded the online product assortment and category growth in collaboration with key Retail.com partners, notably Walmart & Target
• Oversaw the promotional strategy and its precise execution while effectively managing the marketing budget
• Executed comprehensive PDP content audits across all accounts, applying strategic optimizations to bolster conversion rates and drive higher sales
• Drove substantial revenue growth in record time primarily by executing impactful Paid Search campaigns, augmenting content relevance, and optimizing taxonomy for optimal discoverability
• Consistently leveraged data analytics, diving deep into metrics to uncover strengths, identify challenges and pinpoint opportunities, ensuring an agile and results-focused approach.

• Responsible for driving DTC e-commerce revenue, overseeing all websites functions and operations
• Elevated DTC website experience and set industry best practices through close collaboration with Web Development team and strategic partner, BORN Group agency
• Managed P&L, web development, UX optimization, marketing, merchandising, forecasting and a team of 6 direct reports
• Delivered strong results: 50% YOY revenue growth in 2016, followed by an 85% YOY growth in 2017
• Successfully led DTC site redesign and platform migration Implemented new technologies which significantly bolstered site traffic, increased customer engagement, and elevated conversion rates
• Conducted site health analyses, optimizing content and UX for improved conversion
• Created and managed global marketing and merchandising calendar
• Managed social media calendars and campaigns, integrating UGC in partnership with Olapic.

• Oversaw end-to-end global marketing and content strategy for the Headphone and Wireless Speaker categories
• Defined target customer identification, journey mapping, communications, media mix, and plan execution
• Led creative development, steering cross-functional teams across to achieve a unified omni-channel
• Crafted creative briefs for a wide range of mediums, e.g., O&O stores, web, email, digital ads, social media, print, OOH and TV
• Forged and maintained relationships with top-tier agencies such as Mullen and BBDO, ensuring highest quality creative and content development
• Reviewed and approved on all creative assets, delivering strategic guidance for global content development initiatives
• Meticulously analyzed campaigns performance, implementing continuous optimizations throughout execution to maximize results
• Launched Bose's inaugural global Holiday campaign that generated substantial cost savings
• Project-managed multi-million-dollar partnership endeavors with industry giants like Live Nation, CAA, USSA, and U.S Airlines.

• Bought, sourced, developed, and successfully launched high-end private labels for Stores, Catalog, and Website businesses, resulting in profitability
• Worked closely with luxury brands such as Brioni, Ermenegildo Zegna, Michael Kors, Hickey Freeman, Coppley, Ralph Lauren,Calvin Klein, Robert Graham, etc
• Significantly increased margins across all departments
• Managed products through entire life cycle, oversaw financial plans and receipt flow
• Continuously increased sell thru and inventory turns
• Assisted marketing team on all creative asset’s development
• Reviewed and approved all marketing collaterals.

• Assisted Buyer in planning Web & Catalog seasonal product assortments.
• Worked closely with luxury brands such as Brioni, Ermenegildo Zegna, Michael Kors, Hickey Freeman, Coppley, Ralph Lauren,Calvin Klein, Robert Graham, etc.
• Significantly increased margins across all departments.
• Managed products through entire life cycle, oversaw financial plans and receipt flow.
• Continuously increased sell thru and inventory turns.
• Assisted marketing team on all creative asset’s development.

· Reviewed and approved all marketing collaterals.

• Managed sales planning tools & reports to support core business functions and growth