Summary
Overview
Work History
Education
Skills
Timeline
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Helen Tang

Soldotna,AK

Summary

High Impact Senior Marketing Professional broad hands-on experience. Proven Industry Analyst Relations Expertise | Influential Spokesperson | Results-Driven Relationship Builder

With over a decade of hands-on experience in shaping and nurturing relationships with technology industry analysts, I bring a track record of driving market credibility and thought leadership.

Passion for compelling story telling, innovative problem-solving, and a proven track record of driving Analyst Relations, building relationships and delivering results.

Years of experience in technology marketing to enterprise customers, across hardware, software, services. Expertise across cloud computing, container technology, DevOps, digital transformation. Keen ability to synthesize customer challenges, market/business intelligence and technical expertise for driving and executing effective go-to-market plans Results-oriented strategist with hands on execution know-how.

Overview

18
18
years of professional experience

Work History

WW Alliance Marketing

SUSE
12.2017 - 09.2023
  • Analyzed sales and marketing data for improved GTM strategies.
  • Implemented, executed and strategically expanded business channel partnerships and program initiatives with Dell, IBM, Huawei and AWS
  • Managed sales promotions and marketing strategies and campaigns
  • Cultivated and maintained strategic alliances with key partners and vendors.
  • Supported Analyst Relations activities with AR strategy and briefing expertise
  • Consistently exceed DemandGen goals year over year
  • 16 straight quarters of growth in revenue with AWS

Evangelist, Alliances Marketing Director

Hewlett Packard/Hewlett Packard Enterprise, SI
02.2010 - 12.2017
  • WW Alliance Marketing Dir/Docker
  • Work closely with Alliances Partner Management and Sales organizations to drive and execute end to end marketing plans and meet objectives and KPIs
  • Create content in support of alliance sales plays and joint alliance solutions to enable sales through HPE direct sales force and channel partners
  • Create and deliver alliance marketing programs with full marketing mix including across digital campaigns, events marketing, campaign integration, social media etc
  • Successful execution of marketing programs that led to 30-40% quarter over quarter growth for joint solutions
  • Helped take th alliance from zero to launch in less than 9 months (HPE record)
  • WW Alliance Director – Incubation Partners
  • Supported VP of Alliances – Incubation Partners on alliance strategy to broaden HPE’s ecosystem reach – especially with emerging technology partners who are critical to HPE’s long term vision
  • Assisted in launching Docker relationship and refreshing Hortonworks, SUSE relationships
  • Participated in alliance interlocks with other emerging partners like SFDC, Google and GE Digital
  • Acted as both Alliance Director and Alliance Marketing Director for Hortonworks and SUSE, drove both business strategy and marketing plan
  • Created and executed on alliance business and marketing plans across Docker, Hortonworks, SUSE to drive significant year over year revenue growth (200% year over year in the case of Hortonworks)
  • WW, Partners
  • Led team of 4 that managed world marketing relationships with Accenture, Cap Gemini, PWC, Deloitte, Wipro, TCS
  • Created pan-SI partner alliance plan and processes to ensure consistency of partnership experience across partners
  • Created Accenture and TCS specific plans to drive new solution launches and build joint businesses – led to 20-30% revenue increase in joint business in the case of Accenture
  • End to end execution on alliance marketing plans to key metrics
  • WW Solution Lead – Converged Infrastructure Solutions
  • Drove solution strategy and messaging for one of five core HP Enterprise Business solution areas which led over $1B of business for HP every year
  • Interfaced with BU counterparts to ensure consistency of message platforms and execution of programs
  • Drove sales enablement for Converged Infrastructure Solution with the AGM community, enable pre-sales specialists and build out ambassador community
  • Served as solution liaison with analyst and press community

VP

ExtraHop Networks
09.2008 - 02.2010
  • Marketing
  • Led and executed all marketing strategy and day to day activities for ExtraHop Networks
  • Selected
  • Launched ExtraHop’s 1st public website, created logo, brand guidelines, wrote all website copy
  • Highlights: created related assets incl.sales presentations, white papers, datasheets, wrote over 90 blog articles
  • Conducted ongoing lead-gen campaigns ranging from onling ad-buys to whitepaper syndication, webinars, partner events, tradeshows etc
  • Conducted over 40 analyst and press briefings, including 2 launch roadshows, crafted 6 press releases
  • Impact/
  • Helped launch the company and drove high double digit revenue growth quarter over quarter Results:
  • AR PR efforts lead to 40+ press articles and 4 analyst reports
  • Active management of corporate blog helped drive over 15% of total web traffic to corporate website

Director of Marketing/Director of Strategic and Solution

iConclude/Opsware/HP
12.2005 - 08.2008
  • Marketing
  • Led and executed all marketing strategy and day to day activities for ExtraHop Networks
  • Selected
  • Launched the company, website and 1st product line for iConclude
  • Highlights:
  • Led ongoing demand-gen campaigns through events and digital assets
  • Led marketing integration efforts through the 2 acquisitions, managed Opsware’s annual customer conference
  • Impact
  • Helped launch a company/product that pioneered the Run Book Automation category that led to acquisition by Opsware, and subsequently HP (for $1.6B), the resulting product (renamed to HP Operations Orchestration software is still a flagship product in the HP software portfolio now spun off to MicroFocus) and generates millions in revenue

Education

Master of Business Administration - Marketing

Santa Clara University
Santa Clara, CA
06.1998

Skills

  • Industry Analyst Relations Experience (15 years)
  • Communication Skills, Written and Verbal
  • Spokesperson Skills - frequent presenter of complex topics Relationship Building and Management
  • Strategic Problem Solving
  • Project Management

Timeline

WW Alliance Marketing

SUSE
12.2017 - 09.2023

Evangelist, Alliances Marketing Director

Hewlett Packard/Hewlett Packard Enterprise, SI
02.2010 - 12.2017

VP

ExtraHop Networks
09.2008 - 02.2010

Director of Marketing/Director of Strategic and Solution

iConclude/Opsware/HP
12.2005 - 08.2008

Master of Business Administration - Marketing

Santa Clara University

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Helen Tang