Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Languages
Timeline
Generic

Helena Arthur

Accra

Summary

Enterprising marketing professional skilled at marketing, communications, branding, campaign management, and campaign analysis. Over a career of 6 years, gained exposure to and executed multiple marketing initiatives of strategic value. Adept at launching marketing campaigns resulting in significant sales & user acquisition. Proficient in product promotion and campaigns to maximize awareness.

Experienced with strategic marketing planning, campaign execution, and brand management. Utilizes data-driven insights to inform decision-making and optimize marketing efforts. Track record of fostering team collaboration and delivering impactful marketing solutions.

Overview

6
6
years of professional experience
2
2
Certification

Work History

Senior Marketing Executive

Magnum Insurance Brokers
01.2025 - Current
  • Created new marketing strategies for insurance engagement
  • Lead the marketing team in following up on clients
  • Implemented company-approved sales policies
  • Created new Initiatives to take advantage of market opportunities and reduce operational threats
  • Completed and submitted monthly and yearly reports to support executive decision making.
  • Mentored junior marketers in best practices, fostering professional development within the department.

Marketer - Agent

Activa International Insurance
03.2022 - 12.2022
  • Engaged in superior customer service by making information available
  • Collaborated with the marketing team to identify public interest, and conducted demographicspecific marketing campaigns
  • KPI Reporting & Social Media Marketing
  • Persisted in engaging prospective clients of failure.

Client Relationship Manager

Harmonia Africa
11.2020 - 02.2022
  • Acted as a point of contact for complains and addressed escalations if any.
  • Created sales plan to boost revenue generation
  • Ensured that both employer and employee adhered to contract terms Studied the competition to find new ways to retain customers

National Service Personnel

RegencyNem Insurance Ghana Limited
08.2019 - 10.2020
  • Studied and helped update clients on forex rates on travel policies
  • Assisted in processing client businesses
  • Assisted with daily office administration
  • A team player in the preparation of general reports Upsold company policies and services.

Education

BA - Business Administration

Wisconsin University College
11-2020

Master of Science - Supply Chain Management

GIMPA
Ghana Achimota Accra
12-2024

Skills

  • Marketing campaigns
  • Office Administration
  • Sales and Marketing
  • Customer service
  • Problem-solving
  • Sales
  • Marketing strategies
  • Communication & Teamwork
  • Prospect targeting
  • Marketing analytics
  • Data Analytics

Accomplishments

    I was able to create enough clients portfolio within a short period of time,which generate revenue to the company.

Certification

1. Degree in Business Administration

2, Masters in Supply Chain Management



Languages

English
Full Professional

Timeline

Senior Marketing Executive

Magnum Insurance Brokers
01.2025 - Current

Marketer - Agent

Activa International Insurance
03.2022 - 12.2022

Client Relationship Manager

Harmonia Africa
11.2020 - 02.2022

National Service Personnel

RegencyNem Insurance Ghana Limited
08.2019 - 10.2020

BA - Business Administration

Wisconsin University College

Master of Science - Supply Chain Management

GIMPA

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Helena Arthur